At a Glance
- Tasks: Lead Paid Social growth and drive creative innovation across platforms like Meta and TikTok.
- Company: Join Numan, a fast-growing health tech company transforming lives globally.
- Benefits: Enjoy flexible working, health insurance, share options, and generous holiday allowance.
- Why this job: Make a real impact in healthcare while mentoring a dynamic team.
- Qualifications: Extensive Paid Social experience with strong analytical and leadership skills.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 43200 - 72000 £ per year.
About Numan
Founded in 2018, we have already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we have built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations, giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
- Patients first.
- Learn Fast.
- Own the quality.
- Succeed together.
- Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The Role
We are looking for a Senior Paid Social Manager to lead Paid Social growth within Numan's Marketing Centre of Excellence. You will own the strategic direction for social performance - driving scale, efficiency, and creative innovation across Meta, TikTok, Reddit, and emerging channels.
As a senior member of the Growth team, you will mentor colleagues, set standards for best practice, and ensure Paid Social contributes meaningfully to business growth across all Numan conditions. You will also represent Marketing within one business unit, ensuring activity supports both commercial and brand objectives.
You will be:
- Developing Paid Social strategy, defining frameworks for creative testing, and leading budget allocation.
- Managing campaigns directly while guiding junior team members.
- Driving experimentation and structured learning, including funnel sequencing and audience segmentation.
- Collaborating closely with Creative, Data, and Brand teams to integrate storytelling with performance.
- Building automation, dashboards, and reporting processes for cross-functional visibility.
- Supporting integrated campaigns across channels, including PPC, SEO, CRM, and ATL.
- Presenting insights and recommendations to senior stakeholders and Business Unit leads.
We are looking for someone who has:
- Extensive experience in Paid Social, with a track record of driving measurable improvements in CAC, LTV, and ROI.
- Deep knowledge of Meta and TikTok algorithms, creative testing frameworks, and scaling strategies.
- Strong understanding of attribution, incrementality, and value-based bidding.
- Excellent communication skills and experience mentoring or leading colleagues.
- Comfort using analytics tools such as Looker, Amplitude, or similar for data-driven decision making.
It’s a bonus if you have:
- Experience in direct-to-consumer healthcare or other regulated markets.
- Familiarity with broader digital channels, including PPC, SEO, and CRM.
- Agency or in-house leadership experience managing £1m+ monthly spend.
Our benefits include:
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
- Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
- Free office snacks including breakfast items, soft drinks, tea and coffee.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.
Senior Paid Social Manager in London employer: Numan Operations Limited
Contact Detail:
Numan Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in Paid Social. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Paid Social. We want you to feel confident and ready to impress with your knowledge and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people at Numan. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Paid Social Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Social Manager role. Highlight your experience with Meta and TikTok, and how you've driven measurable improvements in CAC and ROI. We want to see how your skills align with our mission!
Showcase Your Creativity: Since this role involves creative innovation, don’t shy away from sharing examples of successful campaigns you've led. We love seeing how you’ve integrated storytelling with performance in your past work. Let your creativity shine through!
Be Data-Driven: We’re all about making informed decisions at Numan, so be sure to mention your experience with analytics tools like Looker or Amplitude. Show us how you've used data to drive your strategies and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Numan!
How to prepare for a job interview at Numan Operations Limited
✨Know Your Numbers
As a Senior Paid Social Manager, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROI. Brush up on your past campaigns and be ready to discuss specific results you've achieved. This shows you can drive measurable improvements and aligns with Numan's focus on data-driven decision making.
✨Master the Platforms
Familiarise yourself with the latest trends and algorithms on Meta and TikTok. Be prepared to share your insights on creative testing frameworks and scaling strategies. Showing that you’re up-to-date with these platforms will highlight your expertise and readiness to lead Numan's Paid Social growth.
✨Collaborate and Communicate
Since the role involves working closely with Creative, Data, and Brand teams, practice articulating how you’ve successfully collaborated in the past. Think of examples where your communication skills helped integrate storytelling with performance, as this is crucial for supporting integrated campaigns across channels.
✨Showcase Your Leadership Skills
As a senior member of the Growth team, mentoring junior colleagues is part of the job. Prepare to discuss your leadership style and provide examples of how you've guided team members in previous roles. This will demonstrate your ability to succeed together, one of Numan's core values.