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For Companies At a Glance
- Tasks: Lead Numan's social media strategy and create engaging content across platforms.
- Company: Join a fast-growing health tech company transforming lives through innovative solutions.
- Benefits: Enjoy flexible working, generous holiday, health insurance, and personal development budget.
- Why this job: Make a real impact by shaping Numan's social presence and connecting with our community.
- Qualifications: 8+ years in social media strategy with proven results in engagement and growth.
- Other info: Diverse and inclusive workplace with opportunities for career advancement.
The predicted salary is between 43200 - 72000 £ per year.
About Numan
Founded in 2018, we have already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we have built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations, giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
- Patients first.
- Learn fast.
- Own the quality.
- Succeed together.
- Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The Role
As Numan's Social Media Lead, you will be responsible for a step-change in our approach, taking us from good to standout across our social platforms. Your mission is to make Numan one of the top health brands on social media in the UK, accelerating our channel growth and engagement through strategic thinking and creative excellence. You will own and lead Numan's social media strategy, working closely with our Chief Creative Officer, Brand Director, and agency partners to create content that entertains, educates, and builds trust with our audience.
This is a big opportunity to put your stamp on a growing health tech brand that truly values social and is investing in it.
The Team
You will report into our Brand Director, managing external agency partners and collaborating across brand, content, paid social, and design teams to deliver best-in-class creative work. You will have autonomy to shape the social function and budget, working with agencies and freelancers to bring your vision to life.
You will be:
- Owning Numan's Social Strategy
- Developing and leading Numan's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and TikTok
- Setting KPIs and growth targets for follower growth, engagement, and brand awareness
- Using social listening to identify trends, insights, and opportunities that inform both brand and product strategy
- Identifying and testing emerging platforms and subcultures worth exploring (e.g., Reddit, new social channels)
Creating Powerful Content & Community
- Develop engaging, shareable content that strengthens Numan's social voice.
- Make Numan interesting: give people a reason to follow, engage, and come back.
- Build a vibrant community and engage directly with our audience.
- Be our social brand guardian: ensuring content is authentic, native, and true to our tone of voice.
- Grow and optimise our YouTube presence with SEO in mind; aim for Health Shelf placement.
- Support broader content needs, from paid social to campaigns and shoots.
Leading Creative Excellence & Campaign Execution
- Partnering with our Chief Creative Officer and Brand Director to develop and brief social-first campaigns
- Managing and motivating agency partners to deliver high-quality, on-brand content that drives engagement
- Aligning social activity with broader brand, paid social, and PR initiatives to maximise campaign impact
- Acting as brand guardian, ensuring all content is authentic, platform-native, and true to Numan's voice
- Championing bold creative ideas and giving people a reason to follow, engage, and come back
Driving Performance & Optimisation
- Reporting weekly on performance with actionable insights and strategic recommendations
- Balancing paid and organic content strategies, managing budgets to optimise growth
- Monitoring competitor activity, cultural moments, and platform changes to stay ahead
- Developing YouTube optimisation strategy with SEO in mind to achieve Health Shelf placement
- Conducting ongoing social listening across competitors, categories, and adjacent spaces
We are looking for someone who:
- Has 8+ years experience developing and executing social media strategies for consumer brands (health, wellness, or lifestyle preferred)
- Can demonstrate a proven track record of significantly growing social channels and engagement with measurable results
- Brings strong strategic thinking with the ability to translate business goals into compelling social-first campaigns
- Has experience managing agencies and creative partners to deliver excellent work
- Possesses deep knowledge of platform algorithms, trends, and best practices across Instagram, TikTok, YouTube, and LinkedIn
- Is a confident communicator who can influence stakeholders and champion bold creative ideas
- Takes an insight-driven approach, curious about why people behave the way they do
- Is passionate about health trends, digital culture, and brand building
Nice to have:
- Experience in fast-growth startups or health tech environments
- Background in zero-to-one brand building or transformation projects
- Hands-on content creation skills (copywriting, basic design, video editing)
- Familiarity with social management tools like Planable, Sprout, Sprinklr, or Hootsuite
Our benefits include:
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
- Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
Head of Social in London employer: Numan Operations Limited
Contact Detail:
Numan Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social in London
✨Tip Number 1
Get your networking game on! Connect with people in the health tech space, especially those who work at Numan or similar companies. Attend industry events, webinars, or even local meetups to make those valuable connections that could lead to a referral.
✨Tip Number 2
Show off your social media skills! Create a mini portfolio of your best social media campaigns or content. Share it on platforms like LinkedIn and tag relevant people at Numan to get noticed. We love seeing creativity in action!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the hiring manager or team members at Numan. Express your interest in the Head of Social role and share how you can contribute to their mission. A little initiative goes a long way!
✨Tip Number 4
Keep an eye on trends! Stay updated on the latest social media trends and health topics. Use this knowledge to engage in conversations online, showcasing your expertise. This will not only help you stand out but also align with Numan's values of learning fast and caring deeply.
We think you need these skills to ace Head of Social in London
Some tips for your application 🫡
Show Your Passion for Health: When you're writing your application, let your passion for health and wellness shine through. We want to see how you connect with our mission at Numan and how you can contribute to empowering others to take control of their health.
Tailor Your Experience: Make sure to highlight your relevant experience in social media strategy and content creation. We’re looking for someone who can demonstrate measurable results, so don’t be shy about sharing your successes and how they align with our goals.
Be Authentic: Authenticity is key! Ensure your application reflects your true voice and personality. We value creativity and want to see how you can bring that to our brand while staying true to our tone.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape Numan's social media presence!
How to prepare for a job interview at Numan Operations Limited
✨Know Numan Inside Out
Before your interview, dive deep into Numan's mission and values. Understand how they empower people to take control of their health and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Social Savvy
Prepare examples of successful social media strategies you've implemented in the past. Be ready to discuss specific metrics that demonstrate your impact on follower growth and engagement. Highlight your knowledge of platform algorithms and trends, especially in health and wellness.
✨Bring Creative Ideas to the Table
Think about bold, innovative ideas for Numan's social media presence. Prepare a few concepts that could elevate their brand voice and engage their audience. This will not only showcase your creativity but also your proactive approach to the role.
✨Engage with Their Community
Familiarise yourself with Numan's current social media channels and their audience. Be prepared to discuss how you would build a vibrant community and create engaging content. Showing that you understand their audience will demonstrate your fit for the role.