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- Tasks: Lead innovative service design projects across diverse sectors, shaping strategies and guiding impactful actions.
- Company: Join NTT DATA and Tangity, a global design studio focused on humanising complexity.
- Benefits: Enjoy tailored benefits, flexible work options, and continuous growth opportunities.
- Why this job: Make a real impact by designing human-centred services that drive business value and user satisfaction.
- Qualifications: 8+ years in service design, strong portfolio, and experience leading multidisciplinary teams.
- Other info: Be part of a diverse team committed to equity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
The team you will be working with:
As a Lead Service Designer, you will bring 8+ years of experience designing human-centred services that balance business value, technical feasibility, and user desirability. You will work in agile, cross-functional teams across public and private sectors, helping clients make confident, design-led decisions through a consultative, evidence-based approach. Applicants must be SC clearable and able to share a strong design portfolio.
What you will be doing:
- Lead end-to-end design projects – Oversee multidisciplinary work across public and private sectors, collaborating with design professionals through all phases, from research and ideation to delivery and continuous improvement.
- Shape strategy through design – Apply a systemic, design-led lens to complex challenges, turning insights and requirements into clear visual maps that break silos, reveal opportunities, and guide impactful action across ecosystems.
- Support growth and business development – Contribute to pitches and proposals, proactively identifying new opportunities and helping position design as a strategic lever for clients.
- Champion and grow service design at NTT DATA UK – Advocate for the role of service and strategic design with clients and colleagues, build confidence in its value, and help grow our practice as part of Tangity's global design community.
- Design for the age of AI – Work with business consulting and technology experts to explore how design can shape a responsible, human-centred adoption of AI and agentic systems.
- Measure and communicate impact – Combine qualitative insight and quantitative data to show the impact of design, inform decisions, and drive ongoing improvement.
What experience you will bring:
- 8+ years' experience leading end-to-end service or strategic design projects across complex organisations.
- Depth in service design methods, including user research, systems thinking, and workshop facilitation.
- A track record of engaging and aligning senior leaders and multidisciplinary teams around shared outcomes, with examples of guiding decision-making through clear evidence and structured collaboration.
- Confidence using data and evidence to inform design decisions, define success metrics, and demonstrate business value.
- Clear and compelling communication and storytelling skills.
- Experience mentoring and supporting designers, helping them grow their craft and confidence.
- Consultative and proactive mindset, comfortable navigating ambiguity in fast-changing environments, ideally within consultancy or large-scale transformation settings.
- Active or eligible SC clearance (British citizen or equivalent, with at least 5 years of UK residency).
Nice to Have:
- Degree in Service Design, UX, HCI, Psychology, or a related discipline.
- Business development and sales experience.
- Knowledge of change management or behavioural design.
- Familiarity with business modelling and business case development.
- Interest in exploring and experimenting with AI and automation.
- Experience working with or alongside the UK public sector or to GDS (Government Digital Service) standards.
- Entrepreneurial experience, whether from founding or working in a startup, or leading your own side project or initiative.
About NTT DATA and Tangity:
NTT DATA is a trusted global innovator with over 100,000 professionals in 50+ countries. Headquartered in Tokyo, we bring elements of our Japanese heritage—precision, long-term thinking, and social responsibility—into our UK work. In the UK, we work across telecoms, financial services, manufacturing, and the public sector, delivering end-to-end services from strategy to implementation.
Tangity - Part of the NTT DATA, is a global design studio dedicated to humanising complexity. We combine Strategy, Technology, and Design to create meaningful, inclusive, and impactful services that improve lives and systems. Our studios work closely with delivery teams to embed design deeply into every project and across every touchpoint.
What we will offer you:
We offer a range of tailored benefits that support your physical, emotional, and financial wellbeing. Our Learning and Development team ensure that there are continuous growth and development opportunities for our people. We also offer the opportunity to have flexible work options.
We are an equal opportunities employer. We believe in the fair treatment of all our employees and commit to promoting equity and diversity in our employment practices. We are also a proud Disability Confident Committed Employer - we are committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us, during the application process, that they have a disability and meet the minimum requirements for the role. If you require any reasonable adjustments during the recruitment process, please let us know.
Join us in building a truly diverse and empowered team.
Lead Service Designer in London employer: NTT
Contact Detail:
NTT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Service Designer in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend design meetups, and engage with professionals on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss your projects and the impact they had. This is your time to shine!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to service design. Think about how you can demonstrate your experience with user research and systems thinking. Confidence is key, so rehearse until you feel ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lead Service Designer in London
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your 8+ years of experience in service design. We want to see how you've led end-to-end projects and the impact you've made, so don’t hold back on those juicy details!
Craft a Strong Portfolio: Your design portfolio is your best friend! Include a variety of projects that demonstrate your skills in user research, systems thinking, and collaboration. We love seeing how you’ve tackled complex challenges.
Tailor Your Application: Take a moment to tailor your application to our job description. Use the same language we do and show us how your experience aligns with what we're looking for. It’ll make a world of difference!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at NTT
✨Showcase Your Design Portfolio
Make sure to bring a strong design portfolio that highlights your best work. Focus on projects that demonstrate your experience in leading end-to-end service design, especially those that balance user needs with business goals. Be ready to discuss the challenges you faced and how you overcame them.
✨Prepare for Systemic Thinking Questions
Given the role's emphasis on systemic design, be prepared to answer questions that assess your ability to think holistically. Think about how you've turned insights into actionable strategies in past projects, and be ready to share specific examples that illustrate your approach to complex challenges.
✨Demonstrate Your Consultative Mindset
This position requires a consultative approach, so practice articulating how you've engaged with clients and stakeholders in the past. Highlight your experience in aligning multidisciplinary teams around shared outcomes and how you've used data to inform design decisions.
✨Communicate Impact Effectively
Be ready to discuss how you've measured and communicated the impact of your design work. Prepare to share examples where you've combined qualitative insights with quantitative data to demonstrate business value, and think about how you can convey this clearly during the interview.
