At a Glance
- Tasks: Lead AI-driven marketing transformation and drive innovation across global teams.
- Company: Join NTT DATA, a leader in technology and digital innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team making a positive impact on society.
- Why this job: Shape the future of marketing with cutting-edge AI solutions.
- Qualifications: 8-12 years in marketing transformation and strong understanding of AI technologies.
The predicted salary is between 80000 - 100000 £ per year.
Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting-edge AI solutions. This is a unique opportunity to operate at the intersection of marketing, AI, and digital transformation, driving innovation, scalability, and measurable business impact across a global organization.
As Director, Marketing Digital Transformation Enablement, you will act as the bridge between marketing strategy and execution, working closely with IT and AI delivery teams to embed AI capabilities into core marketing processes. You will define and scale AI-powered solutions that enhance:
- Marketing effectiveness
- Content and customer experience
- Operational efficiency
- Data-driven decision-making
You will also play a critical role in shaping governance, adoption, and responsible AI frameworks across the organization.
What You’ll Be Doing
- Strategy & Transformation
- Define and execute the AI enablement roadmap for marketing
- Identify and prioritize AI use cases based on business impact and ROI
- Drive adoption of Agentic AI and generative AI solutions across marketing
- Business & Technology Integration
- Act as the key liaison between marketing, IT, and AI teams
- Translate business needs into functional requirements for AI and data teams
- Lead discovery workshops, design sessions, and proof-of-concepts
- Delivery & Governance
- Oversee testing, user acceptance, and solution rollout
- Establish governance models, standards, and ethical AI frameworks
- Monitor performance and ensure solutions deliver measurable outcomes
- Enablement & Change Management
- Lead global change and adoption programs
- Enable marketing teams with the tools and processes needed to leverage AI effectively
- Innovation & Thought Leadership
- Stay ahead of emerging AI trends and drive continuous innovation
- Represent Marketing Digital Transformation in internal and external forums
What We’re Looking For
- Experience & Expertise
- 8–12+ years in marketing transformation, digital strategy, or AI enablement
- Proven track record delivering AI or automation solutions at enterprise scale
- Experience working across global, matrixed organizations
- Skills & Knowledge
- Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
- Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
- Ability to translate complex technical concepts into business outcomes and KPIs
- Excellent stakeholder management skills, including working with senior leadership
- Leadership & Mindset
- Strategic thinker with hands-on execution capability
- Strong innovation mindset and continuous improvement focus
- Data-driven and analytically strong
- Passion for emerging technologies and AI trends
- Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or related field
- Certifications in AI, Digital Transformation, or Marketing Technology are a plus
Why Join NTT DATA?
- Be at the forefront of AI-driven marketing transformation
- Work with global leaders in technology, data, and digital innovation
- Shape the future of how marketing leverages next-generation intelligence
- Influence enterprise-wide strategy and transformation initiatives
Location & Collaboration
This role is ideally based in the UK or US, enabling close collaboration with global marketing leadership, IT, and AI delivery teams operating in these regions. Workplace type: Hybrid Working.
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centres and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries.
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
Director, Marketing Digital Transformation Enablement in London employer: NTT
At NTT DATA, we are not just redefining marketing through AI; we are fostering a vibrant workplace that champions diversity and innovation. Our commitment to employee growth is evident in our collaborative culture, where you can thrive alongside global leaders in technology and digital transformation. With hybrid working options and a focus on responsible innovation, joining us means being part of a forward-thinking team that is making a meaningful impact on clients and society.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing Digital Transformation Enablement in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their approach to AI and digital transformation. We want you to show them that you’re not just a fit for the role, but also for their team!
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate how your experience aligns with the role of Director, Marketing Digital Transformation Enablement. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Director, Marketing Digital Transformation Enablement in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing transformation and AI. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Passion for AI:Since this role is all about AI-driven marketing, let your enthusiasm shine through! Share examples of how you've leveraged AI in past projects or how you stay updated on emerging trends. We love seeing candidates who are genuinely excited about technology.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point, making it easy for us to see your potential.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at NTT
✨Know Your AI Stuff
Make sure you brush up on the latest AI technologies and their applications in marketing. Be ready to discuss how you've used AI solutions in past roles and how they can drive measurable business impact.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in defining and executing marketing strategies, especially those that involve digital transformation. Have examples ready that demonstrate your ability to translate complex technical concepts into actionable business outcomes.
✨Engage with Stakeholders
Highlight your stakeholder management skills by discussing how you've successfully collaborated with IT and AI teams in previous roles. Be prepared to share specific instances where you acted as a liaison between different departments to achieve common goals.
✨Emphasise Change Management Skills
Since this role involves leading global change programs, be ready to discuss your experience in change management. Talk about how you've enabled teams to adopt new tools and processes, particularly in relation to AI and digital transformation.
