At a Glance
- Tasks: Lead AI-driven marketing transformation and drive innovation across global teams.
- Company: Join NTT DATA, a leader in tech innovation and diversity.
- Benefits: Shape the future of marketing with competitive pay and hybrid work options.
- Other info: Collaborate with global leaders and influence enterprise-wide strategies.
- Why this job: Make a real impact at the intersection of marketing and AI.
- Qualifications: 8-12 years in marketing transformation and strong AI knowledge required.
The predicted salary is between 80000 - 120000 £ per year.
Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
Shape the Future of AI-Driven Marketing. At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. This is a unique opportunity to operate at the intersection of marketing, AI, and digital transformation, driving innovation, scalability, and measurable business impact across a global organization.
Responsibilities- Strategy & Transformation
- Define and execute the AI enablement roadmap for marketing.
- Identify and prioritize AI use cases based on business impact and ROI.
- Drive adoption of Agentic AI and generative AI solutions across marketing.
- Business & Technology Integration
- Act as the key liaison between marketing, IT, and AI teams.
- Translate business needs into functional requirements for AI and data teams.
- Lead discovery workshops, design sessions, and proof-of-concepts.
- Delivery & Governance
- Oversee testing, user acceptance, and solution rollout.
- Establish governance models, standards, and ethical AI frameworks.
- Monitor performance and ensure solutions deliver measurable outcomes.
- Enablement & Change Management
- Lead global change and adoption programs.
- Enable marketing teams with the tools and processes needed to leverage AI effectively.
- Innovation & Thought Leadership
- Stay ahead of emerging AI trends and drive continuous innovation.
- Represent Marketing Digital Transformation in internal and external forums.
- 8–12+ years in marketing transformation, digital strategy, or AI enablement.
- Proven track record delivering AI or automation solutions at enterprise scale.
- Experience working across global, matrixed organizations.
- Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing.
- Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization.
- Ability to translate complex technical concepts into business outcomes and KPIs.
- Excellent stakeholder management skills, including working with senior leadership.
- Strategic thinker with hands‑on execution capability and a strong innovation mindset.
- Data‑driven and analytically strong; passion for emerging technologies and AI trends.
- Bachelor’s degree in Marketing, Business, Data Science, or related field.
- Certifications in AI, Digital Transformation, or Marketing Technology are a plus.
- Be at the forefront of AI‑driven marketing transformation.
- Work with global leaders in technology, data, and digital innovation.
- Shape the future of how marketing leverages next‑generation intelligence.
- Influence enterprise‑wide strategy and transformation initiatives.
- Role is ideally based in the UK or US, enabling close collaboration with global marketing leadership, IT, and AI delivery teams operating in these regions.
- Workplace type: Hybrid Working.
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
Director, Marketing Digital Transformation Enablement in London employer: NTT Limited
At NTT DATA, we are not just redefining marketing through AI; we are fostering a vibrant workplace that champions diversity and inclusion, allowing our employees to grow, belong, and thrive. With a commitment to innovation and excellence, we offer unique opportunities for professional development and collaboration with global leaders in technology and digital transformation, all while enjoying the flexibility of hybrid working arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing Digital Transformation Enablement in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NTT Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NTT Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NTT Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NTT Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing Digital Transformation Enablement in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NTT Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NTT Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about NTT Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NTT Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NTT Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NTT Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
