At a Glance
- Tasks: Design and optimise multi-channel marketing solutions using Salesforce Marketing Cloud.
- Company: Join NTT DATA, a global leader in tech and innovation.
- Benefits: Flexible work options, competitive salary, and continuous learning opportunities.
- Other info: Be part of a diverse team committed to equity and inclusion.
- Why this job: Make an impact with cutting-edge technology and creative marketing strategies.
- Qualifications: Experience in Salesforce Marketing Cloud and strong collaboration skills.
The predicted salary is between 50000 - 70000 £ per year.
As part of our continuous growth, we are seeking a Marketing Cloud Developer to join our Salesforce Practice in London. You will be a hands-on practitioner with deep expertise in Salesforce Marketing Cloud, responsible for designing, building and optimising multi-channel marketing solutions across email, journeys, automation and data. You will work closely with clients, business stakeholders and technical teams to deliver best-in-class personalised experiences at scale.
You will bring a strong foundation in core Marketing Cloud capabilities; Journey Builder, Email Studio, Automation Studio, Content Builder and Audience Builder; and a desire to extend your expertise into newer capabilities such as Marketing Cloud Advanced (formerly SFMC Personalization), Marketing Cloud Next, and Marketing Analytics. Exposure to Data Cloud is a valued addition, particularly for data-driven segmentation and activation use cases.
Please note, you must either have Full UK Security Clearance (SC) or be able to attain it to be eligible for this role.
What you’ll be doing:
- Design, build and deploy end-to-end customer journeys using Journey Builder, including multi-step, branching and re-entry journeys across email, SMS, push and social channels.
- Develop and manage email campaigns using Email Studio, including template development with AMPscript and dynamic content to drive personalisation at scale.
- Build and maintain Automation Studio programmes for data imports, triggered sends, file transfers and scheduled batch operations.
- Manage subscriber data, lists, data extensions and segmentation logic within Audience Builder and Contact Builder.
- Develop and maintain Content Builder assets including emails, landing pages and dynamic content blocks.
- Implement tracking, reporting and performance analytics using Marketing Cloud Intelligence (Datorama) and built-in analytics tools; experience with Marketing Analytics platforms is highly desirable.
- Work with Marketing Cloud Advanced (Personalisation) capabilities to deliver real-time, next-best-action and web/email personalisation experiences; highly desirable.
- Support adoption of Marketing Cloud Next features and capabilities as they become available in the product roadmap; highly desirable.
- Collaborate with Data Cloud where relevant, supporting use cases such as unified profiles, calculated insights, segmentation and activation for marketing campaigns; desirable.
- Configure and maintain Marketing Cloud Connect and CRM data sync, ensuring data integrity between Marketing Cloud and Salesforce core.
- Apply GDPR, data privacy and email compliance best practices across all marketing solutions, including suppression management and consent frameworks.
- Troubleshoot campaign issues, data anomalies and journey errors, providing timely resolution and root-cause analysis.
- Contribute to technical design documentation, solution architecture notes and handover materials.
- Support clients directly, including workshop facilitation, requirements capture, solution demos and sprint reviews.
- Work collaboratively within Agile delivery teams, contributing to sprint ceremonies and supporting a culture of continuous improvement.
What experience you’ll bring:
- Core Marketing Cloud Skills (Required)
- Hands-on Salesforce Marketing Cloud experience in a consultant or developer capacity.
- Proficiency in Journey Builder; designing, building and optimising multi-channel journeys including triggered, scheduled and event-based entry sources.
- Strong Email Studio skills; email send configuration, triggered sends, A/B testing, deliverability best practices.
- Automation Studio experience; building automations for data management, scheduled sends and file transfers.
- AMPscript and/or SSJS scripting ability for personalisation, conditional logic and data lookups.
- Marketing Cloud Connect configuration and Salesforce CRM data sync management.
- Understanding of email compliance, GDPR, suppression and consent management requirements.
- Experience with Marketing Cloud reporting, campaign analytics and performance optimisation.
Highly Desirable
- Experience with Marketing Cloud Advanced (Personalization / Interaction Studio); real-time personalisation, web and email recommendations, Einstein features.
- Familiarity with Marketing Cloud Next capabilities and awareness of Salesforce's evolving marketing product roadmap.
- Hands-on experience with Marketing Cloud Intelligence (Datorama) or other Marketing Analytics platforms for cross-channel reporting and ROI measurement.
- Ability to build and interpret marketing attribution models and campaign influence reporting.
- Exposure to Salesforce Data Cloud; unified profiles, data streams, calculated insights, segmentation and activation for marketing use cases.
- Experience integrating Marketing Cloud with third-party tools (CDP, DMP, analytics platforms, CMS).
- Awareness of Marketing Cloud Account Engagement (Pardot) and its differences from core Marketing Cloud.
Certifications (Ideally):
- Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce Certified Marketing Cloud Developer.
- Salesforce Certified Marketing Cloud Administrator.
At NTT DATA, you have endless opportunities to think big, act bold and take ownership. We offer a range of tailored benefits that support your physical, emotional, and financial wellbeing. Our Learning and Development team ensure that there are continuous growth and development opportunities for our people. We also offer the opportunity to have flexible work options.
We are an equal opportunities employer. We believe in the fair treatment of all our employees and commit to promoting equity and diversity in our employment practices. We are also a proud Disability Confident Committed Employer - we are committed to creating a diverse and inclusive workforce.
Salesforce Marketing Cloud Developer employer: NTT DATA
At NTT DATA, we pride ourselves on being a Global Top Employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office provides a vibrant environment where you can grow your expertise in Salesforce Marketing Cloud while enjoying tailored benefits that support your wellbeing and professional development. With flexible work options and a commitment to diversity and inclusion, we empower our employees to think big and act bold in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Salesforce Marketing Cloud Developer
✨Tip Number 1
Network like a pro! Reach out to your connections in the Salesforce community, attend meetups, and engage in online forums. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your projects in Salesforce Marketing Cloud. Include examples of customer journeys you've designed or campaigns you've optimised. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to Marketing Cloud. Be ready to discuss your experience with Journey Builder, Email Studio, and Automation Studio. Practice explaining your thought process when solving problems.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at NTT DATA.
We think you need these skills to ace Salesforce Marketing Cloud Developer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud. We want to see how your skills align with the specific requirements mentioned in the job description.
Showcase Your Projects:If you've worked on any relevant projects, don’t hold back! Share examples of your work with Journey Builder, Email Studio, or any other tools mentioned. This gives us a clear picture of what you can bring to the table.
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points for easy reading and make sure to get straight to the point about your skills and experiences. We appreciate clarity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at NTT DATA
✨Know Your Marketing Cloud Inside Out
Make sure you brush up on your knowledge of Salesforce Marketing Cloud, especially Journey Builder, Email Studio, and Automation Studio. Be ready to discuss specific projects where you've used these tools, as well as any challenges you faced and how you overcame them.
✨Showcase Your Personalisation Skills
Prepare examples of how you've implemented personalisation in your campaigns using AMPscript or SSJS. Highlight any experience with Marketing Cloud Advanced features and how they enhanced user engagement in your previous roles.
✨Understand Data Compliance
Familiarise yourself with GDPR and email compliance best practices. Be prepared to discuss how you've managed subscriber data and consent frameworks in past projects, as this is crucial for the role.
✨Be Ready for Technical Questions
Expect technical questions about troubleshooting campaign issues and data anomalies. Brush up on your problem-solving skills and be ready to walk through your thought process when resolving such issues in a collaborative environment.
