At a Glance
- Tasks: Lead innovative account-based marketing strategies and collaborate with diverse teams.
- Company: Join NTT DATA, a global leader in tech innovation and inclusivity.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and client success.
- Why this job: Make a real impact in a dynamic environment while developing your career.
- Qualifications: 7-10 years in B2B marketing, with strong ABM experience required.
The predicted salary is between 63000 - 77000 £ per year.
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Senior Manager, Account Based Marketing to join our team in London, England.
Key Responsibilities:
- Program Strategy & Execution: Design, implement, and oversee strategic 1:1 ABM and 1:Few industry programs aligned with regional and country business priorities. Collaborate with country marketing, campaign CoE, and global ABM/industry teams to ensure alignment of objectives, client needs, and execution.
- Governance & Operating Model: Ensure consistent application of global ABM and industry marketing methodologies across the region. Lead the continuous evolution of the regional operating model, improving governance, scalability, and time-to-impact.
- Performance & Measurement: Define and monitor measurable objectives linked to global marketing KPIs, capturing program impact on relationship, reputation, and revenue.
- Collaboration & Communication: Build strong alignment with business leadership, account teams, and country marketers to ensure program relevance and adoption.
- Content, Best Practice & Knowledge Sharing: Identify opportunities to reuse content, assets, and strategies to accelerate program execution and improve ROI.
- Team Leadership & Development: Lead and develop the European ABM & industry marketing team, ensuring clarity of roles, delivery excellence, and professional growth.
- Budget & Resource Management: Manage regional budgets for ABM and industry marketing, ensuring accurate forecasting, contract compliance, and ROI measurement.
Knowledge and Attributes:
- Strategic & Commercial Acumen: Deep understanding of NTT DATA’s business model, client industries, and drivers of account growth.
- Leadership & Collaboration: Strong leadership skills with experience managing, developing, and motivating teams.
- Communication & Influence: Excellent communicator, both written and verbal, with the ability to engage and influence senior stakeholders.
- Execution & Results Orientation: Strong program management skills with the ability to prioritize, manage multiple initiatives, and consistently deliver measurable results.
- Cultural Intelligence: Experience working across multiple geographies, with sensitivity to cultural differences and ability to adapt approaches accordingly.
- Personal Qualities: Empathetic leader and active listener who builds trust and credibility.
Academic Qualifications and Certifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- ABM certifications or industry-recognized marketing accreditations desirable.
- Continuous learner with evidence of professional development in digital marketing, client engagement, business development or industry marketing.
Required experience:
- Minimum 7–10 years of experience in B2B marketing, and at least 1 year in ABM.
- Strong track record in account-based marketing (ABM) and industry-specific marketing in technology, consulting, or professional services environments.
- Demonstrated experience in leading cross-regional or multi-country marketing programs within a matrixed organization.
- Solid understanding of ABM methodologies (1:1, 1:Few, and 1:Many) and their application to drive business growth.
- Skilled in multi-channel engagement strategies, data-driven marketing, and the use of behavioural, intent, and predictive data to optimize client engagement.
- Proficient in program measurement frameworks, particularly those linking marketing outcomes to relationship, reputation, and revenue.
Workplace type: Hybrid Working
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success.
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment.
Senior Manager, Account Based Marketing in London employer: NTT DATA
At NTT DATA, we pride ourselves on being an excellent employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages creativity in the rapidly evolving field of AI/ML security. Located in a vibrant tech hub, we offer competitive benefits and a dynamic workplace where your contributions directly impact the future of secure AI systems.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Account Based Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NTT DATA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NTT DATA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NTT DATA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NTT DATA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Account Based Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NTT DATA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NTT DATA:Show us that you’ve done your homework! In your application, briefly mention what you admire about NTT DATA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NTT DATA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NTT DATA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NTT DATA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
