At a Glance
- Tasks: Lead the transformation of marketing through innovative AI solutions and strategies.
- Company: Join NTT DATA, a leader in technology and digital innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to responsible innovation.
- Why this job: Shape the future of AI-driven marketing and make a real impact.
- Qualifications: 8-12+ years in marketing transformation and strong understanding of AI technologies.
The predicted salary is between 90000 - 120000 £ per year.
Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
Shape the Future of AI-Driven Marketing. At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting‑edge AI solutions.
About The Role. As Director, Marketing Digital Transformation Enablement, you will act as the bridge between marketing strategy and execution, working closely with IT and AI delivery teams to embed AI capabilities into core marketing processes.
Responsibilities
- Strategy & Transformation
- Define and execute the AI enablement roadmap for marketing
- Identify and prioritize AI use cases based on business impact and ROI
- Drive adoption of Agentic AI and generative AI solutions across marketing
- Business & Technology Integration
- Act as the key liaison between marketing, IT, and AI teams
- Translate business needs into functional requirements for AI and data teams
- Lead discovery workshops, design sessions, and proof‑of‑concepts
- Delivery & Governance
- Oversee testing, user acceptance, and solution rollout
- Establish governance models, standards, and ethical AI frameworks
- Monitor performance and ensure solutions deliver measurable outcomes
- Enablement & Change Management
- Lead global change and adoption programs
- Enable marketing teams with the tools and processes needed to leverage AI effectively
- Innovation & Thought Leadership
- Stay ahead of emerging AI trends and drive continuous innovation
- Represent Marketing Digital Transformation in internal and external forums
What We’re Looking For
- Experience & Expertise
- 8–12+ years in marketing transformation, digital strategy, or AI enablement
- Proven track record delivering AI or automation solutions at enterprise scale
- Experience working across global, matrixed organizations
- Skills & Knowledge
- Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
- Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
- Ability to translate complex technical concepts into business outcomes and KPIs
- Excellent stakeholder management skills, including working with senior leadership
- Leadership & Mindset
- Strategic thinker with hands‑on execution capability
- Strong innovation mindset and continuous improvement focus
- Data‑driven and analytically strong
- Passion for emerging technologies and AI trends
- Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or related field
- Certifications in AI, Digital Transformation, or Marketing Technology are a plus
Why Join NTT DATA?
- Be at the forefront of AI‑driven marketing transformation
- Work with global leaders in technology, data, and digital innovation
- Shape the future of how marketing leverages next‑generation intelligence
- Influence enterprise‑wide strategy and transformation initiatives
Location & Collaboration
This role is ideally based in the UK or US, enabling close collaboration with global marketing leadership, IT, and AI delivery teams operating in these regions.
Workplace type
Hybrid Working
About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise‑scale AI, cloud, security, connectivity, data centres and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
Director, Marketing Digital Transformation Enablement in London employer: NTT DATA, Inc.
At NTT DATA, we are not just redefining marketing through AI; we are fostering a vibrant workplace where innovation thrives and diversity is celebrated. As a Global Top Employer, we offer unparalleled opportunities for professional growth and collaboration with industry leaders, all while making a meaningful impact on clients and society. Join us in a hybrid working environment that empowers you to shape the future of AI-driven marketing and be part of a team that values your contributions and supports your career journey.
