At a Glance
- Tasks: Lead AI-driven marketing transformation and integrate cutting-edge solutions.
- Company: Join NTT DATA, a leader in technology and innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Diverse workplace with a focus on innovation and continuous improvement.
- Why this job: Shape the future of marketing with AI and make a real impact.
- Qualifications: 8-12+ years in marketing transformation and strong AI knowledge.
The predicted salary is between 80000 - 120000 £ per year.
Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
Shape the Future of AI-Driven Marketing. At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting‑edge AI solutions.
About The Role. As Director, Marketing Digital Transformation Enablement, you will act as the bridge between marketing strategy and execution, working closely with IT and AI delivery teams to embed AI capabilities into core marketing processes.
- Responsibilities
- Strategy & Transformation
- Define and execute the AI enablement roadmap for marketing
- Identify and prioritize AI use cases based on business impact and ROI
- Drive adoption of Agentic AI and generative AI solutions across marketing
- Business & Technology Integration
- Act as the key liaison between marketing, IT, and AI teams
- Translate business needs into functional requirements for AI and data teams
- Lead discovery workshops, design sessions, and proof‑of‑concepts
- Delivery & Governance
- Oversee testing, user acceptance, and solution rollout
- Establish governance models, standards, and ethical AI frameworks
- Monitor performance and ensure solutions deliver measurable outcomes
- Enablement & Change Management
- Lead global change and adoption programs
- Enable marketing teams with the tools and processes needed to leverage AI effectively
- Innovation & Thought Leadership
- Stay ahead of emerging AI trends and drive continuous innovation
- Represent Marketing Digital Transformation in internal and external forums
- What We’re Looking For
- Experience & Expertise
- 8–12+ years in marketing transformation, digital strategy, or AI enablement
- Proven track record delivering AI or automation solutions at enterprise scale
- Experience working across global, matrixed organizations
- Skills & Knowledge
- Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
- Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
- Ability to translate complex technical concepts into business outcomes and KPIs
- Excellent stakeholder management skills, including working with senior leadership
- Leadership & Mindset
- Strategic thinker with hands‑on execution capability
- Strong innovation mindset and continuous improvement focus
- Data‑driven and analytically strong
- Passion for emerging technologies and AI trends
- Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or related field
- Certifications in AI, Digital Transformation, or Marketing Technology are a plus
Why Join NTT DATA? Be at the forefront of AI‑driven marketing transformation. Work with global leaders in technology, data, and digital innovation. Shape the future of how marketing leverages next‑generation intelligence. Influence enterprise‑wide strategy and transformation initiatives.
Location & Collaboration. This role is ideally based in the UK or US, enabling close collaboration with global marketing leadership, IT, and AI delivery teams operating in these regions. Workplace type Hybrid Working.
About NTT DATA. NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise‑scale AI, cloud, security, connectivity, data centres and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries.
Equal Opportunity Employer. NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
Director, Marketing Digital Transformation Enablement employer: NTT DATA, Inc.
At NTT DATA, we are not just redefining marketing through AI; we are fostering a vibrant workplace where diversity and inclusion thrive. As a Global Top Employer, we offer unparalleled opportunities for professional growth and innovation, allowing you to collaborate with industry leaders while making a meaningful impact on clients and society. Join us in a hybrid working environment that champions creativity and empowers you to shape the future of AI-driven marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing Digital Transformation Enablement
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NTT DATA, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NTT DATA, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NTT DATA, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NTT DATA, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing Digital Transformation Enablement
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NTT DATA, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NTT DATA, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about NTT DATA, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NTT DATA, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NTT DATA, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NTT DATA, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
