Digital Marketing Executive in London

NTT DATA Business Solutions Group is part of the NTT DATA Corporate Group, a top 10 global IT services provider headquartered in Tokyo, operating in more than 50 countries. We combine global reach with local intimacy to provide premier professional ServiceNow and SAP services, from deep industry expertise consulting to applied innovations in digital, cloud, automation, and system development to business IT outsourcing.

As Global Elite Partner for ServiceNow, we bring an added dimension of expertise and excellence to our suite of services, ensuring comprehensive solutions for our clients' diverse needs. As a global SAP Platinum Partner, NTT DATA Business Solutions Group leverages its global expertise to deliver quality outcomes whether you are a multi-national or operate in a single country. With over 15,000 SAP experts across 31 countries, we have the capability and reach to help you solve real problems and seize the next opportunity for growth around your SAP strategy and operations.

Our global award-winning SAP practice, differentiated by innovation, is the undisputed leader in SAP S/4HANA, with about 500 SAP HANA clients and more than 300 SAP S/4HANA clients. Our clients trust our deep experience and proven approaches - all around the world.

Job Summary: NTT DATA Business Solutions UKI is seeking a driven and commercially minded Marketing Executive to support growth across our Mid-Market portfolio. This role plays a key part in planning and executing integrated marketing programmes that drive awareness, demand and pipeline across priority solutions and vendor partners. The Marketing Executive will take ownership of end-to-end campaign delivery across digital, content and events, working closely with sales, presales and wider marketing stakeholders. This role is well suited to a marketer with hands on B2B experience who is ready to take greater responsibility for campaign performance, stakeholder engagement and continuous optimisation.

The role offers broad exposure across the marketing mix, including campaign planning, social media, content creation, landing pages, webinars, events and marketing data, within a fast-paced technology and services environment.

• Own and execute marketing activities supporting growth across the Mid-Market portfolio and aligned vendor solutions
• Plan and deliver integrated demand generation and awareness campaigns aligned to go to market priorities
• Develop and manage campaign assets including content, social media, paid advertising, webpages and landing pages
• Plan and deliver webinars, virtual activities and in person marketing activities
• Work with key stakeholders to ensure marketing campaigns are aligned to pipeline growth objectives
• Track, analyse and report on campaign performance, providing insight and recommendations
• Liaise with vendor marketing teams to maximise joint marketing investment and impact

Primarily virtual role with approximately one day per month in the office (London or Coventry).

Duties and Responsibilities:

• Integrated Campaign Planning and Execution
  • Plan and execute integrated marketing campaigns across digital, social, paid advertising, content and events
  • Manage campaign timelines, assets and channels from briefing through to delivery and follow up
  • Build and manage campaign landing pages, emails and nurture activity using marketing automation tools
  • Deliver webinars, virtual activities and in person events, including coordination of speakers, promotion and follow up
  • Collaborate with marketing colleagues to identify, segment and engage target audiences
  • Optimise campaigns through testing, performance analysis and continuous improvement
• Content, Social Media and Digital Presence
  • Create and adapt content aligned to campaign requirements
  • Manage social media activity in support of campaigns, events and thought leadership
  • Develop and maintain webpages and landing pages to support lead generation and conversion
  • Maintain a content calendar aligned to business priorities and vendor activity
  • Conduct competitor and market research to inform messaging and content opportunities
• Stakeholder and Vendor Management
  • Build strong working relationships with key stakeholders
  • Coordinate joint marketing activity with vendor partners, ensuring alignment to agreed objectives
• Marketing Reporting and Insight
  • Track and report on campaign performance using agreed KPIs
  • Monitor marketing activity, lead performance and spend
  • Provide insight and recommendations to improve future campaign effectiveness

Join our award-winning team at NTT DATA Business Solutions Group and be part of a thriving, innovative culture. With recognition such as the 2024 SAP® Pinnacle Awards and the Top Employer Award 2024, we offer you the chance to make a significant impact while growing your career. Here, you’ll work alongside industry experts on cutting-edge projects, contributing to transformative solutions for our clients.

We offer a range of benefits designed to support your well-being, career growth, and work-life balance:

• Home-Based Contract: Enjoy the flexibility of a working from home contract subject to operational and project requirements, allowing you to manage your work environment effectively.
• Generous Holiday Allowance: Benefit from 28 days of paid holiday annually (pro-rated for part time employees), providing ample time for relaxation and rejuvenation.
• Free Fridays Initiative: Experience the unique perk of "Free Fridays," granting you an additional 12 days off each year. With one Free Friday granted per month, you'll have more time to pursue personal interests, spend quality time with loved ones, or simply recharge. (pro-rated for part time employees)
• Financial Security: Rest assured with our Group Life Assurance offering, providing coverage of 4 times your base salary, ensuring financial protection for you and your loved ones.
• Pension Scheme: Secure your future with our employer pension contribution at a competitive rate of 5%. You have the flexibility to contribute a minimum of 4%, with the option to increase your contribution for added retirement benefits.
• Income Protection: Gain peace of mind with our Group Income Protection plan, safeguarding your income in the event of unexpected circumstances.
• Health and Well-being: Prioritise your health with our comprehensive Private Medical Insurance plan, currently provided by Bupa. This coverage extends to you, with favourable rates available for family members.
• Technology and Tools: Receive essential tools for success, including a laptop and mobile phone for both business and personal use, ensuring seamless connectivity and productivity.
• Wellness Initiatives: Take advantage of our cycle to work scheme, promoting active commuting and supporting your well-being with sustainable transportation options.
• Environmental Responsibility: Embrace sustainability with the option to join our Electric Car Leasing scheme, contributing to a greener future while enjoying the benefits of eco-friendly transportation.