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- Tasks: Lead our CRM messaging strategy across mobile, email, and in-app to boost listener engagement.
- Company: Join NTS, a vibrant platform connecting music lovers worldwide with diverse projects.
- Benefits: Enjoy flexible working hours, 23 days holiday, and an inclusive work environment.
- Why this job: Make a real impact on user experience while collaborating with a passionate team.
- Qualifications: 3+ years in CRM management, strong analytical skills, and a passion for music required.
- Other info: This is a 12-month fixed-term contract based in London with remote work options.
The predicted salary is between 28800 - 42000 £ per year.
We’re looking for a CRM Marketing Manager to own and grow our messaging strategy across mobile, email & in-app. Your mission will be to help turn first-time users into regular listeners and lifelong supporters by designing thoughtful, data-driven campaigns.
The CRM Marketing Manager will be embedded in the NTS Marketing Team, reporting to the Head of Marketing and working closely alongside the wider Marketing and Product teams to implement our CRM strategy, optimising the user lifecycle to accomplish key business goals
Responsibilities include
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Develop and execute a CRM strategy to drive listener engagement, merchandise sales, and subscription growth on NTS.
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Plan, build, and optimise lifecycle campaigns across email, push, and in-app messaging.
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Analyse user data to identify trends, define segments, and opportunities for personalised communication.
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Monitor and report on campaign performance and derive actionable insights from results.
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Use A/B testing to improve retention, activation, and conversion.
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Collaborate with the product team to manage the integration of CRM data with other platforms, including our website, mobile app, and social media channels.
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Train and support team members on CRM best practices and tools.
We\’re looking for someone proactive and analytical: an eager learner who thrives on solving problems and testing new ideas. You’re comfortable working with data, curious about what drives user behavior, and motivated by results.
You’re a clear communicator who can translate insights into action, and you\’re just as happy crafting a detailed campaign strategy as you are jumping into the tools to make it happen. You\’re confident sharing your perspective, open to feedback, and keen to learn from others.
As part of a small and growing team, you\’ll have the freedom to experiment, shape strategy, and make a real impact on how we connect with listeners around the world.Must Have
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3+ years of experience in CRM campaign management, preferably in digital entertainment or subscription-based businesses
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Proficient in CRM software, email marketing and marketing automation tools (Braze, iterable, klaviyo, customer.io, etc.)
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Strong analytical skills with the ability to derive insights from complex data sets
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A test-and-learn mindset and eagerness to iterate based on performance.
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Excellent writing & communication skills
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Passion for music and what we do at NTS
Bonus Points
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Experience in the music or entertainment industry
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Copywriting experience desired but not essential
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Knowledge of HTML/liquidscript
Returns
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This is a 12 month full-time fixed term contract based in London
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Monday, Friday WFH and Tuesday, Wednesday, Thursday work in the Dalston HQ
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Flexible start time 9am – 5pm / 9:30pm – 5:30pm / 10am – 6pm
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23 days holiday/ year + bank holidays
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4 x days off between Christmas and New Year for office closure
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Employee Assistance Program with Health Heroes
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NTS goods allowance
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Enhanced Maternity and Paternity
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Auto enrolment into workplace pension after 3 months with Smart Pensions
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A dynamic, inclusive, and supportive work environment.
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The chance to work on exciting and diverse projects with high-profile clients.
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Applicants must be eligible to work in the UK.
NTS is a diverse team, and warmly welcomes applicants from all backgrounds. We particularly welcome applications from underrepresented groups. If any potential applicants have accessibility needs and would like some assistance completing the application, we are here to help – please email us at
To apply
Please fill out this form by 11pm on Sunday 31st August 2025.
No agencies or recruiters please.
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CRM Marketing Manager employer: NTS Radio
Contact Detail:
NTS Radio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and software mentioned in the job description, like Braze or Klaviyo. Being able to discuss your hands-on experience with these platforms during the interview will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success in previous roles. Highlight specific metrics or results that demonstrate your ability to derive actionable insights from complex data sets.
✨Tip Number 3
Research NTS and its audience thoroughly. Understanding their brand, mission, and the type of content they produce will help you tailor your responses and show genuine enthusiasm for the role and the company.
✨Tip Number 4
Be ready to discuss your approach to A/B testing and how it has improved user engagement in your past campaigns. This will demonstrate your test-and-learn mindset, which is crucial for the role.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaign management, especially in digital entertainment or subscription-based businesses. Use specific examples that demonstrate your analytical skills and familiarity with CRM software.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for music and your understanding of the role. Mention how your proactive and analytical mindset aligns with the company's goals and how you can contribute to their CRM strategy.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive campaign performance. Highlight any experience with A/B testing and how it has led to improved retention or conversion rates.
Communicate Clearly: Ensure that your application is well-structured and free of errors. Clear communication is key, so make sure your insights are easy to understand and that you convey your ideas effectively throughout your application.
How to prepare for a job interview at NTS Radio
✨Showcase Your Analytical Skills
As a CRM Marketing Manager, you'll need to demonstrate your ability to analyse user data effectively. Prepare examples of how you've used data to drive campaign decisions in the past, and be ready to discuss specific metrics you tracked and the insights you derived from them.
✨Familiarise Yourself with CRM Tools
Make sure you're well-versed in the CRM software and marketing automation tools mentioned in the job description, such as Braze or Klaviyo. If possible, bring examples of campaigns you've executed using these tools to showcase your hands-on experience.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of optimising campaigns, be prepared to discuss your experience with it. Think of specific tests you've run, what you learned from them, and how you applied those learnings to improve future campaigns.
✨Express Your Passion for Music
NTS values a passion for music, so make sure to convey your enthusiasm during the interview. Share any relevant experiences or projects that highlight your love for music and how it aligns with the company's mission to connect with listeners.