At a Glance
- Tasks: Drive brand strategy and lead innovative product launches in a fast-growing beverage portfolio.
- Company: Join a dynamic FMCG company passionate about creating exciting beverage experiences.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Collaborative environment with a focus on creativity and market insights.
- Why this job: Make a real impact on beloved brands while shaping the future of beverages.
- Qualifications: 5+ years in brand management with strong analytical and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
The Opportunity
We’re looking for a
Brand Manager to take ownership of a fast‑growing beverage portfolio — driving brand strategy, delivering commercial performance, and leading NPD from concept through launch.
You’ll manage brands across functional drinks, aloe beverages and tropical juices, shaping long‑term strategy while executing high‑impact brand plans that deliver growth.
This role suits someone analytical, creative and commercially sharp, with strong FMCG experience and confidence working cross‑functionally.
What You’ll Be Doing
Create and execute brand plans across the beverage portfolio, aligned to long‑term strategy.
- Deliver monthly performance reports, quarterly reviews and promotional evaluations with clear insights and recommendations.
- Lead
- NPD projects
— from concept development to launch plans, pricing strategy and growth targets.
- Ensure all marketing activity aligns with brand strategy and global guidelines.
- Monitor market trends, consumer behaviour and competitor activity to identify opportunities and risks.
- Track brand distribution, awareness and satisfaction, using data to inform future plans.
- Manage budgets and deliver brand performance against annual targets.
- Coordinate internal and external launch programmes.
- Support consumer research (U&A studies, brand tracking, etc.).
- Manage external agencies across PR, creative, digital and advertising.
- What You’ll Bring
- Marketing or business‑related degree (or equivalent experience).
- 5+ years’ experience in brand management or ABM roles within major FMCG brands.
- Strong FMCG background — ideally food & drink.
- Excellent analytical skills with experience in data gathering, statistical analysis and market insight.
- Confident communicator with strong cross‑functional collaboration skills.
- Highly organised, methodical and comfortable managing multiple projects.
- Experience in the
NPD process and working with technical, supply chain and commercial teams.
- Strong proficiency in Microsoft Office, especially Excel.
- High energy, proactive mindset and confidence making decisions that support the brand plan.
- What Success Looks Like
- Delivery of annual brand plans and growth targets
- Timely execution of NPD projects with measurable commercial impact
- Improved brand awareness, distribution and consumer satisfaction
- Clear, insight‑led reporting that drives future strategy
- Strong cross‑functional alignment and agency management
- #J-18808-Ljbffr
Beverage Brand Manager in Welwyn Garden City employer: Nter Talent
Join a dynamic and innovative team in the heart of London, where your role as a Demand Planner will not only enhance your analytical skills but also provide you with opportunities for professional growth within the fragrance and beauty industry. Our hybrid work culture promotes flexibility and collaboration, ensuring that you can thrive while contributing to exciting global projects. With competitive salary packages and a commitment to continuous improvement, we offer a rewarding environment for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Beverage Brand Manager in Welwyn Garden City
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nter Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nter Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nter Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nter Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Beverage Brand Manager in Welwyn Garden City
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nter Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nter Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nter Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nter Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nter Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nter Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
