At a Glance
- Tasks: Lead marketing strategies and grow our vibrant student esports community.
- Company: Join the UK's official body for university esports, National Student Esports.
- Benefits: Remote-first work, flexible hours, and quarterly team days in Sunderland.
- Other info: Dynamic role with opportunities to shape the future of esports in the UK.
- Why this job: Make a real impact in the exciting world of esports and engage with students.
- Qualifications: 3-5+ years in marketing, social media, or community roles, ideally targeting Gen Z.
The predicted salary is between 35000 - 45000 £ per year.
National Student Esports (NSE) is the UK’s official body for university esports and are partnered with British Universities and Colleges Sport (BUCS). Every year, 18,000 students and 2200 teams from 110+ different universities compete in our online and in-person tournaments and events. This is an exciting time to join NSE as we enter the next stage of our growth in the UK and internationally. Our ambition is to significantly grow our community and strengthen their engagement, expand our tournaments and events, and build pathways between our community and graduate employers.
The Role
We are looking for an ambitious and creative Marketing & Community Manager to lead and deliver NSE’s marketing, communications and community growth strategy. This role is ideal for someone with 3–5+ years’ experience, likely coming from a larger marketing team, who is ready to step into a role with full ownership, accountability, and strategic responsibility. You will be responsible for designing, planning and executing marketing and communications activity across multiple channels, growing and engaging our student community, supporting commercial partners, and driving increased participation in NSE competitions, events and programmes. This is not a role where you follow an existing plan—you will create and lead it.
Key Responsibilities
- Own and lead NSE’s overall marketing and communications strategy
- Develop and deliver annual and campaign-based marketing plans aligned with organisational goals
- Drive community growth, engagement and retention
- Identify opportunities to attract new students, universities, partners and stakeholders
- Use data and insights to continuously optimise performance
Social Media & Content
- Own NSE’s multi-channel social media strategy (e.g. Instagram, TikTok, X, LinkedIn, Discord)
- Develop platform-specific content strategies tailored to audience behaviours
- Plan, create and oversee engaging content (video, graphics, written)
- Manage content calendars and campaign delivery
- Maintain a consistent and compelling brand voice across all channels
Community Engagement
- Build and nurture an active, engaged student community
- Manage community platforms (including Discord and social channels)
- Drive meaningful interaction and participation
- Gather insights and feedback to inform strategy
- Build relationships with student leaders, societies, and ambassadors
Commercial Partnerships
- Deliver marketing activity aligned to partner and sponsorship agreements
- Track, monitor and report on contractual deliverables
- Ensure high-quality execution and partner satisfaction
- Support stakeholder communication and relationship management
Events & Campaign Activation
- Support the promotion, planning and delivery of online and in-person events
- Develop campaigns to drive registrations, attendance and engagement
- Attend key UK events where required
- Capture and repurpose event content to maximise reach and impact
Analytics & Reporting
- Monitor performance using Google Analytics and social/media insights tools
- Produce reports and actionable recommendations
- Establish a data-driven approach to decision-making
About You
Essential Experience & Skills
- 3–5+ years’ experience in marketing, social media, communications or community roles
- Experience developing and executing marketing strategies and campaigns
- Strong understanding of multi-channel marketing and platform-specific content
- Experience building and managing online communities
- Experience using Google Analytics and performance tracking tools
- Experience working with external partners or stakeholders
- Strong organisational and project management skills
- Excellent written and verbal communication skills
- Comfortable working independently in a fast-paced environment
- Experience marketing to university students or Gen Z audiences
- Experience in event promotion or delivery
- Knowledge of esports, gaming, or digital communities
- Experience in higher education, student organisations, or youth-focused brands
- Experience delivering partnership activations or sponsorship campaigns
Ways of Working
- Remote-first, with flexibility to work from NSE HQ in Sunderland
- Quarterly in-person team days in Sunderland
- UK travel required for events and activations
Marketing & Community Manager in Sunderland employer: NSE (National Student Esports)
National Student Esports (NSE) is an exceptional employer, offering a dynamic and innovative work environment that champions creativity and strategic thinking. With a remote-first approach and the opportunity to collaborate in-person at our Sunderland HQ, employees benefit from a flexible work culture that prioritises personal growth and community engagement. Joining NSE means being part of a passionate team dedicated to expanding the esports community while providing ample opportunities for professional development and meaningful contributions to the future of university esports.
Contact Details:
NSE (National Student Esports) Recruitment Team
