At a Glance
- Tasks: Expand FMCG distribution across the UK while building strong partnerships.
- Company: Join V EXFO, a dynamic brand under NRG Group, focused on growth.
- Benefits: Career growth, exposure to retail networks, and competitive salary.
- Other info: Ideal for those familiar with the South Asian retail ecosystem.
- Why this job: Make an impact in the FMCG sector with extensive travel and relationship-building.
- Qualifications: Bachelor's degree in business or related field; 1-2 years FMCG sales experience.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a highly driven and field-oriented Field Sales Executive to expand and strengthen our FMCG distribution footprint across the United Kingdom. This is a travel-intensive, performance-focused role aimed at building long-term partnerships with wholesalers, ethnic retailers, independent stores, and distribution partners while driving consistent month-on-month revenue growth.
The selected candidate will act as a strategic bridge between:
- UK customers
- The V EXFO-UK operations team.
The primary objective is to increase UK revenue through structured travel planning, strong relationship management, aggressive order generation, and disciplined account follow-up.
Educational Qualifications:
- Bachelor’s degree in business administration, Marketing, Supply Chain, International Trade, or a related field
- MBA (Marketing / International Business) preferred
Required Experience:
- 1 - 2 years of experience in FMCG sales, distribution, or retail sales
- Prior exposure to UK wholesale, ethnic retail, or independent retail markets preferred
- Proven experience in field sales and territory management
- Experience handling distributors, wholesalers, and B2B customers
- Exposure to logistics coordination and route planning
- Demonstrated track record of achieving monthly or quarterly sales targets
Required Skills:
- Strong analytical mindset with excellent Excel proficiency.
- Field-oriented and comfortable with frequent travel (60–70%).
- Strong communication and negotiation skills.
- Relationship-building capability with a long-term business focus.
- Detail-oriented approach (store visits, shelf audits, SKU analysis, merchandising checks).
- Basic understanding of FMCG retail operations and supply chain flow.
- Ability to work independently with high ownership and accountability.
- Strong follow-up discipline and structured reporting capability.
- Problem-solving ability in customer servicing, credit, delivery, and coordination matters.
Roles & Responsibilities:
- Territory Development & Travel Execution (60–70% Travel)
- Travel extensively across the UK to meet wholesalers, retailers, and distribution partners
- Conduct in-person meetings with customers and prospects if required.
- Strengthen relationships with existing customers
- Identify and onboard new retail and wholesale partners
- Map high-potential South Asian retail clusters across assigned territories
- Represent the company at trade meetings, exhibitions, and community business events
- Sales Growth & Order Generation
- Drive consistent month-on-month revenue growth
- Achieve defined monthly sales targets
- Reactivate inactive accounts and convert them into recurring customers.
- Increase order frequency and average basket size
- Promote fast-moving and high-margin SKUs
- Introduce new product launches to customers
- Negotiate commercial terms and coordinate delivery requirements
- Customer Relationship Management
- Maintain structured follow-up cycles for all assigned accounts
- Build long-term partnerships through relationship-based selling
- Address customer concerns, delivery issues, and account-related matters
- Ensure smooth order-to-delivery execution
- Provide regular customer health, pipeline, and revenue reports to management
- Internal Coordination
- Work closely with internal sales support & operations teams for:
- Lead generation
- Follow-up calls
- Order reminders
- Payment follow-ups
- Coordinate with warehouse and dispatch teams for order planning
- Align with marketing teams for territory-specific promotions
- Maintain structured CRM and customer database records
- Market Intelligence & Strategic Contribution
- Track competitor activities and pricing within the UK market
- Identify regional product demand trends
- Provide territory performance insights to management
- Recommend expansion opportunities in new regions
- Identify opportunities for sub-distributors and channel partners
Preferred Candidate Profile:
We are particularly interested in candidates who have a strong understanding of the South Asian retail ecosystem within the UK and can effectively engage with business owners from these communities.
Preferred Languages:
- Hindi
- Telugu
- Urdu
- Punjabi
Candidates who can communicate in one or more of the above languages will be given preference, as a significant portion of our customer base consists of South Asian wholesalers, retailers, and community businesses across the United Kingdom.
What We Offer:
- Career growth opportunities within a fast-growing FMCG distribution business.
- Exposure to the UK retail and wholesale distribution network
- Opportunity to contribute directly to the company's market expansion strategy
Field Sales Executive in Watford employer: NRG Indian Imports-Ireland
At V EXFO, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our Field Sales Executives enjoy extensive career growth opportunities within a fast-growing FMCG distribution business, with the chance to make a significant impact on our market expansion strategy while engaging with diverse communities across the UK. With a focus on relationship-building and performance, we offer a supportive environment that values your contributions and encourages professional development.
Contact Details:
NRG Indian Imports-Ireland Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Executive in Watford
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, and community gatherings where you can meet potential clients and partners. Building relationships face-to-face is key in the FMCG world.
✨Tip Number 2
Don’t underestimate the power of follow-ups. After meeting someone, drop them a quick email or message to keep the conversation going. It shows you're serious about building that relationship and can lead to new opportunities.
✨Tip Number 3
Be proactive in your approach. Instead of waiting for leads to come to you, research potential wholesalers and retailers in your area and reach out directly. A little initiative can go a long way in boosting your sales.
✨Tip Number 4
Make sure to leverage our website for job applications. We’re always on the lookout for passionate individuals who want to make a difference in the FMCG sector. Apply through us and let’s grow together!
We think you need these skills to ace Field Sales Executive in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Sales Executive role. Highlight your experience in FMCG sales and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background fits perfectly with what we're looking for. Let us know why you want to join V EXFO!
Showcase Your Relationship-Building Skills:Since this role is all about building long-term partnerships, make sure to highlight your relationship management experience. Share specific examples of how you've successfully engaged with customers or partners in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at NRG Indian Imports-Ireland
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially in relation to the UK market. Understand the key players, trends, and challenges in the industry. This will show that you're not just interested in the role but are also well-informed about the field.
✨Showcase Your Relationship Skills
Since this role is all about building long-term partnerships, be ready to share examples of how you've successfully managed relationships in previous roles. Highlight your communication and negotiation skills, and be prepared to discuss how you can apply these to engage with wholesalers and retailers.
✨Demonstrate Your Travel Readiness
This position involves a lot of travel, so make sure to express your enthusiasm for being on the road. Share any past experiences where you’ve successfully managed your time and territory while travelling, and how you plan to stay organised and productive on the go.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities, especially in customer service and logistics. Think of specific situations where you’ve resolved issues effectively, and be ready to explain your thought process and the outcomes. This will demonstrate your analytical mindset and detail-oriented approach.
