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- Tasks: Drive brand awareness and engagement through innovative digital marketing strategies.
- Company: NQC is a thriving software company focused on supply chain risk management for major global brands.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and wellness perks.
- Why this job: Join a diverse team making a positive impact in the tech for good space.
- Qualifications: Ideal candidates have a degree in Marketing and proven performance marketing experience.
- Other info: Flexible duties and a vibrant work culture with regular team socials.
The predicted salary is between 30000 - 42000 £ per year.
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NQC is a successful and growing software company specialising in supply chain risk management platforms. We’re in the ‘Tech for Good’ space, providing online web platforms which are in use by some of the largest organisations across a number of industries.
Based in central Manchester, NQC offers a supportive working atmosphere within a diverse team of people. We work on a hybrid model and regularly meet up outside of the office for team socials and company events. This is an opportunity to work on globally recognised technology solutions used by major brands throughout the world, and become part of an exciting long term plan for sustainability, and a better future.
About Your New Role
As part of our continued growth, we are seeking a highly motivated and experienced Performance Marketing Specialist to join our vibrant marketing team. The ideal candidate will be a results-driven individual with a strong understanding of the digital landscape, capable of developing and executing comprehensive performance marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a blend of strategic thinking, hands-on execution, meticulous data analysis, and effective project management.
Key Responsibilities
As a Performance Marketing Specialist, you will be required to undertake the following responsibilities as part of your day to day activities:
- Digital Marketing, Strategy, and Planning:
- Develop, implement, and manage comprehensive digital marketing strategies which align with overall business objectives.
- Conduct thorough market research and competitor analysis to identify opportunities and inform strategy.
- Define key performance indicators (KPIs) and measurable objectives for all digital marketing initiatives.
- Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Web Strategy and SEO:
- Develop and execute a robust web strategy to optimise user experience, conversion rates, and overall website performance.
- Conduct comprehensive keyword research to identify high-value search terms and inform content strategy.
- Implement on-page SEO best practices (meta descriptions, title tags, heading structures, internal linking).
- Monitor website performance using tools like SEMrush, Google Analytics and Google Search Console, and identify areas for improvement.
- Stay up-to-date with SEO algorithm changes and adapt strategies accordingly.
Digital Campaign Execution:
- Plan, execute, and optimise paid search campaigns to maximise ROI. This includes keyword selection, ad copy creation, bidding strategies, and landing page optimisation.
- Develop and manage engaging social media content calendars and campaigns across relevant platforms. Monitor social media trends and engage with the online community.
- Collaborate with our product marketing specialist to develop high-quality, SEO-friendly content (blog posts, articles, whitepapers, videos, infographics) that resonates with target audiences.
- Design, build, and deploy effective email marketing campaigns within HubSpot, using marketing automation platforms. Segment audiences and personalise content for optimal engagement.
- Plan and manage display advertising campaigns across various networks.
Data Analysis and Reporting:
- Track, analyse, and report on the performance of all digital marketing campaigns using analytics tools.
- Provide regular, insightful reports on key metrics, identifying trends, opportunities, and areas for optimisation.
- Develop actionable recommendations based on data analysis to improve campaign performance and achieve business goals.
- Conduct A/B testing on various digital elements (ad copy, landing pages, email subject lines) to optimise results
Project Management and Collaboration:
- Manage multiple digital marketing projects simultaneously, ensuring timely and within-budget delivery.
- Collaborate effectively with internal teams (sales, product, design) and external agencies/vendors to ensure integrated marketing efforts.
- Monitor budgets and allocate resources efficiently across various digital channels.
As a dynamic organisation, NQC Ltd. may require for an employee’s duties to vary from time to time. The post holder acknowledges that they may be required to work flexibly and undertake other reasonable duties relevant to the role, within the scope of, and proportionate to, the nature of the post.
Requirements
To be successful for this role, you will ideally meet the following requirements:
- Desirable: A Bachelor\’s or Master’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in a performance marketing role, with a strong portfolio of successful campaigns.
- In-depth knowledge and hands-on experience with SEO best practices and tools (e.g., Google Search Console, SEMrush, Ahrefs).
- Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Demonstrable experience managing social media campaigns across various platforms.
- Experience with email marketing and CM platforms, ideally with HubSpot.
- Strong understanding of content marketing principles and lead generation strategies.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Exceptional written and verbal communication skills.
- Strong project management and organisational skills with the ability to prioritise and meet deadlines.
- Self-motivated, proactive, and a continuous learner.
Key Competencies
- Is consistently motivated, committed and able to perform duties in all situations.
- Communicates and receives ideas, views and information to achieve understanding.
- Champions NQC’s values and consistently acts in a principled, open and conscientious manner, challenging unacceptable behaviour.
- Plans and prioritises activities and resources to maximise performance and minimise errors.
- Thinks creatively and embraces opportunities for change.
- Works collaboratively with cross-functional teams and acts as a team player while supporting colleagues.
Benefits
- Competitive salary package
- Hybrid working policy of 60% office-based
- Private pension/salary sacrifice schemes
- 25 days holiday (Increasing with service) + bank holidays
- Enhanced Maternity and Paternity Leave
- Health Cash Plan
- Learning & Development through Udemy platform
- 24/7 Access to a Virtual GP
- Life Assurance (4 x Salary after 6 months)
- YuLife: employee discounts and wellbeing platform
- Company socials & events
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Software Development
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Performance Marketing Specialist employer: NQC
Contact Detail:
NQC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with NQC's mission and values, especially their focus on 'Tech for Good'. Tailoring your conversations to reflect how your skills can contribute to their sustainability goals will make you stand out.
✨Tip Number 2
Stay updated on the latest trends in performance marketing and SEO. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in past roles. This will highlight your ability to meet the data analysis requirements of the position.
✨Tip Number 4
Network with current or former employees of NQC on platforms like LinkedIn. Gaining insights about the company culture and team dynamics can help you tailor your approach and questions during the interview.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, digital strategy, and data analysis. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of NQC's mission. Mention specific campaigns you've worked on and how they align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analysis to drive marketing decisions. Highlight any tools you've used, such as Google Analytics or SEMrush, to demonstrate your technical proficiency.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Discuss how you’ve successfully managed projects and communicated with different departments to achieve marketing goals.
How to prepare for a job interview at NQC
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing. Be prepared to discuss your experience with SEO, Google Analytics, and any performance marketing campaigns you've managed. This will demonstrate your expertise and passion for the field.
✨Prepare for Data-Driven Discussions
Since the role involves a lot of data analysis, be ready to talk about how you've used data to inform your marketing strategies. Bring examples of key metrics you've tracked and how they influenced your decisions in past campaigns.
✨Demonstrate Project Management Skills
Highlight your ability to manage multiple projects simultaneously. Discuss specific instances where you successfully delivered projects on time and within budget, showcasing your organisational skills and attention to detail.
✨Engage with the Company’s Values
Familiarise yourself with NQC's mission and values, especially their focus on 'Tech for Good'. Be prepared to explain how your personal values align with theirs and how you can contribute to their goals for sustainability and positive impact.
