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- Tasks: Join our team as a Digital Marketing Specialist, driving strategies and campaigns for global brands.
- Company: NQC is a thriving software company focused on supply chain risk management in the 'Tech for Good' space.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and access to learning platforms like Udemy.
- Why this job: Be part of a diverse team making a positive impact with innovative technology solutions for sustainability.
- Qualifications: Ideal candidates should have a degree in Marketing or related fields and proven digital marketing experience.
- Other info: Flexible duties may vary; embrace creativity and collaboration in a dynamic work environment.
The predicted salary is between 36000 - 60000 £ per year.
NQC is a successful and growing software company specialising in supply chain risk management platforms. We’re in the ‘Tech for Good’ space, providing online web platforms which are in use by some of the largest organisations across a number of industries.
Based in central Manchester, NQC offers a supportive working atmosphere within a diverse team of people. We work on a hybrid model and regularly meet up outside of the office for team socials and company events. This is an opportunity to work on globally recognised technology solutions used by major brands throughout the world, and become part of an exciting long term plan for sustainability, and a better future.
About Your New Role
As part of our continued growth, we are seeking a highly motivated and experienced Digital Marketing Specialist to join our vibrant marketing team. The ideal candidate will be a results-driven individual with a strong understanding of the digital landscape, capable of developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a blend of strategic thinking, hands-on execution, meticulous data analysis, and effective project management.
Key Responsibilities
As a Digital Marketing Specialist, you will be required to undertake the following responsibilities as part of your day to day activities:
- Digital Marketing, Strategy, and Planning:
- Develop, implement, and manage comprehensive digital marketing strategies which align with overall business objectives.
- Conduct thorough market research and competitor analysis to identify opportunities and inform strategy.
- Define key performance indicators (KPIs) and measurable objectives for all digital marketing initiatives.
- Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Web Strategy and SEO:
- Develop and execute a robust web strategy to optimise user experience, conversion rates, and overall website performance.
- Conduct comprehensive keyword research to identify high-value search terms and inform content strategy.
- Implement on-page SEO best practices (meta descriptions, title tags, heading structures, internal linking).
- Monitor website performance using tools like SEMrush, Google Analytics and Google Search Console, and identify areas for improvement.
- Stay up-to-date with SEO algorithm changes and adapt strategies accordingly.
Digital Campaign Execution:
- Plan, execute, and optimise paid search campaigns to maximise ROI. This includes keyword selection, ad copy creation, bidding strategies, and landing page optimisation.
- Develop and manage engaging social media content calendars and campaigns across relevant platforms. Monitor social media trends and engage with the online community.
- Collaborate with our product marketing specialist to develop high-quality, SEO-friendly content (blog posts, articles, whitepapers, videos, infographics) that resonates with target audiences.
- Design, build, and deploy effective email marketing campaigns within HubSpot, using marketing automation platforms. Segment audiences and personalise content for optimal engagement.
- Plan and manage display advertising campaigns across various networks.
Data Analysis and Reporting:
- Track, analyse, and report on the performance of all digital marketing campaigns using analytics tools.
- Provide regular, insightful reports on key metrics, identifying trends, opportunities, and areas for optimisation.
- Develop actionable recommendations based on data analysis to improve campaign performance and achieve business goals.
- Conduct A/B testing on various digital elements (ad copy, landing pages, email subject lines) to optimise results
Project Management and Collaboration:
- Manage multiple digital marketing projects simultaneously, ensuring timely and within-budget delivery.
- Collaborate effectively with internal teams (sales, product, design) and external agencies/vendors to ensure integrated marketing efforts.
- Monitor budgets and allocate resources efficiently across various digital channels.
As a dynamic organisation, NQC Ltd. may require for an employee’s duties to vary from time to time. The post holder acknowledges that they may be required to work flexibly and undertake other reasonable duties relevant to the role, within the scope of, and proportionate to, the nature of the post.
Requirements
To be successful for this role, you will ideally meet the following requirements:
- Desirable: A Bachelor\’s or Master’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in a digital marketing role, with a strong portfolio of successful campaigns.
- In-depth knowledge and hands-on experience with SEO best practices and tools (e.g., Google Search Console, SEMrush, Ahrefs).
- Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Demonstrable experience managing social media campaigns across various platforms.
- Experience with email marketing and CM platforms, ideally with HubSpot
- Strong understanding of content marketing principles and lead generation strategies.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Exceptional written and verbal communication skills.
- Strong project management and organisational skills with the ability to prioritise and meet deadlines.
- Self-motivated, proactive, and a continuous learner.
Key Competencies
- Is consistently motivated, committed and able to perform duties in all situations.
- Communicates and receives ideas, views and information to achieve understanding.
- Champions NQC’s values and consistently acts in a principled, open and conscientious manner, challenging unacceptable behaviour.
- Plans and prioritises activities and resources to maximise performance and minimise errors.
- Thinks creatively and embraces opportunities for change.
- Works collaboratively with cross-functional teams and acts as a team player while supporting colleagues.
Benefits
- Competitive salary package
- Hybrid working policy of 60% office-based
- Private pension/salary sacrifice schemes
- 25 days holiday (Increasing with service) + bank holidays
- Enhanced Maternity and Paternity Leave
- Health Cash Plan
- Learning & Development through Udemy platform
- 24/7 Access to a Virtual GP
- Life Assurance (4 x Salary after 6 months)
- YuLife: employee discounts and wellbeing platform
- Company socials & events
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Digital Marketing Specialist employer: NQC
Contact Detail:
NQC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and content marketing. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to NQC's goals during interviews.
✨Tip Number 2
Engage with NQC's online presence by following their social media accounts and participating in discussions. This shows your genuine interest in the company and helps you understand their brand voice, which is crucial for a Digital Marketing Specialist.
✨Tip Number 3
Prepare to discuss specific digital marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This practical experience will demonstrate your capability to drive brand awareness and lead generation.
✨Tip Number 4
Network with professionals in the digital marketing field, particularly those who work in tech or sustainability sectors. Attend relevant events or webinars to build connections that could provide insights or referrals for the position at NQC.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly any successful campaigns you've managed. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and aligns your skills with NQC's mission. Mention specific strategies or tools you have used in previous roles that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analysis to improve campaign performance. Highlight any tools you are proficient in, such as Google Analytics or SEMrush, to back up your claims.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of past collaborations. Discuss how you’ve worked with sales, product, or design teams to achieve marketing goals, showcasing your teamwork skills.
How to prepare for a job interview at NQC
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing. Be prepared to discuss your experience with SEO, Google Analytics, and social media campaigns, as these are crucial for the role.
✨Prepare for Data-Driven Discussions
Since the role involves a lot of data analysis, be ready to talk about how you've used data to inform your marketing strategies in the past. Bring examples of reports or metrics you've tracked to demonstrate your analytical skills.
✨Demonstrate Project Management Skills
Highlight your ability to manage multiple projects simultaneously. Discuss specific instances where you successfully delivered projects on time and within budget, showcasing your organisational skills.
✨Engage with the Company’s Values
Familiarise yourself with NQC's mission and values, especially their focus on 'Tech for Good'. Be prepared to explain how your personal values align with theirs and how you can contribute to their sustainability goals.
