At a Glance
- Tasks: Lead growth strategies and manage a dynamic team to drive customer engagement.
- Company: Exciting Google Ventures-backed startup with a mission-driven culture.
- Benefits: Competitive pay, generous equity, flexible work options, and unlimited holiday.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Join a passionate team and make a real impact in a fast-growing startup.
- Qualifications: 5–8+ years in growth marketing with strong data and leadership skills.
The predicted salary is between 90000 - 120000 £ per year.
We are looking for a VP/Director of Growth to be responsible for the entire customer journey — from education and awareness through to loyalty and referral. This is a leadership role with ownership of strategy, execution, and a team of ~7 across marketing and BDR. The role includes significant equity in an early-stage, top Google Ventures-backed startup and a seat on the senior leadership team, reporting directly to the CEO.
Responsibilities
- Lead strategy, execution, and a team of ~7 across marketing and BDR, owning the growth program end-to-end.
- Build a programmatic, measurable pipeline engine on top of initiatives across ABM, events, content, and outbound.
- Own systems and cadences to ensure every channel and campaign yields maximum value from the ICP of Enterprise Accounts.
- Directly manage four Business Development Representatives, coaching them to consistent performance; their performance is your performance.
- Conductor for marketing leads, partnering with Product and Sales for successful conversion; report to the CEO and sit on the SLT.
What We’re Looking For
We’re excited to hear from people who are motivated by ownership, operational discipline, and building systems where none exist.
For This Role, We’re Looking For Someone With
- 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in B2B SaaS.
- Enterprise GTM experience with 12–18+ month sales cycles; experience where pipeline is measured in quarters and ABM matters more than volume.
- Strong customer orientation and ability to understand needs, challenges, and channels to reach them.
- Track record of building process and rigor where none existed; not suited for only mature, established demand-gen functions.
- Strong data orientation: dashboards, KPIs, attribution analysis, and data-driven prioritization.
- Comfort with a small SAM and niche markets; precision campaigns against a defined set of accounts.
- Excellent written and verbal communication skills.
- Attention to detail (demonstrated by mentioning the word “crane” in your application).
Nice to Have
- Experience in construction, infrastructure, or built-environment industries.
- Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers.
- Experience expanding ICP into adjacent segments.
Why You’ll Love Working Here
- Competitive compensation along with generous equity.
- London office with flexible collaboration options.
- Uncapped holiday, private medical insurance, personal learning and development budget, enhanced family and sick leave, and more.
- Room to grow as we scale; approaching 50 people.
Values: Learn from Everything. Be Radically Truthful. Aim High, Run Fast.
Our Culture
We’re a curious, diverse, and mission-driven team united by the belief that better data can change how the world builds. We value openness, honesty, and diversity of thought and expect collaboration and balance, with ample social opportunities.
Accessibility & Inclusion
We’re committed to building a diverse and inclusive workplace and welcome applicants from all backgrounds. If you need adjustments during the hiring process, please let us know.
Application Process
Once you’ve applied, you will hear from us within a week. This is a senior leadership role; we will invest time to understand your background, approach to critical decisions, fit with the SLT, and how you would deliver against priorities. The interview process will combine conversations and a case study with SLT and Growth team members. We aim to move quickly and plan to fill this role within the next 2–3 months.
VP of Growth employer: nPlan
nPlan is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, the company offers competitive compensation, generous equity options, and a flexible office environment, making it an ideal place for professionals looking to make a meaningful impact in the B2B SaaS space.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for nPlan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like nPlan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with nPlan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at nPlan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP of Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit nPlan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of nPlan:Show us that you’ve done your homework! In your application, briefly mention what you admire about nPlan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at nPlan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at nPlan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At nPlan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
