- Lead the Growth team across product marketing, content and brand, growth marketing, and a four-person BDR team
- Own the entire customer journey from education and awareness through loyalty and referral
- Build a programmatic, measurable pipeline engine across ABM, events, content, and outbound
- Establish systems, cadences, metrics, and accountability across channels and campaigns
- Directly manage, coach, and develop four Business Development Representatives
- Conduct weekly pipeline reviews, call coaching, sequencing strategy, and meeting-generation activities
- Orchestrate a multidisciplinary marketing team and prioritise campaigns and content investments around pipeline
- Drive account-based marketing programmes and coordinate multichannel activity across target enterprise accounts
- Own funnel data, attribution, stage conversion rates, and channel pipeline contribution
- Partner with the VP of Sales on funnel data and handoff quality
- Partner with Product on positioning, ICP expansion, and new market entry
- Balance existing-product priorities with new experiments
- Report directly to the CEO and serve on the senior leadership team
Requirements
- 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in venture-backed B2B SaaS
- Enterprise GTM experience
- Experience operating with 12–18+ month enterprise sales cycles
- Experience with account-based approaches for enterprise accounts
- Passion for understanding customer needs, challenges, communication styles, and channels
- Track record of building process and rigour where they did not previously exist
- Strong data orientation, including dashboards, KPIs, attribution analysis, and data-driven prioritisation
- Comfort with small SAM and niche markets
- Attention to detail; application must mention the word “crane”
- Experience in construction, infrastructure, or built-environment industries is nice to have
- Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers is nice to have
- Experience expanding an ICP into adjacent segments is nice to have
Core Competencies
Demonstrates expertise in demand generation and growth marketing within B2B SaaS, focusing on account-based marketing strategies and data-driven decision-making. Proven ability to lead teams, manage customer journeys, and optimize pipeline performance across various channels.
Highest-signal resume keywords
- Demand Generation
- Account-Based Marketing
- Data Analysis
- Team Leadership
- Enterprise GTM Experience
Hard Skills
- Pipeline Management
- Attribution Analysis
- KPI Development
- Process Building
- Campaign Optimization
Soft Skills
- Coaching
- Communication
- Attention to Detail
- Customer Understanding
Industry Keywords
- B2B SaaS
- Enterprise Sales Cycles
- Construction Industry
- Infrastructure
- Built Environment
Tools & Technologies
- Dashboards
- CRM Systems
- Marketing Automation Tools
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VP of Growth in London employer: nPlan
nPlan is an innovative Series B startup that offers a dynamic work environment where creativity and strategic thinking thrive. With a strong backing from Google Ventures, employees benefit from a culture that prioritises growth and collaboration, alongside significant equity opportunities. Located in a vibrant tech hub, nPlan fosters professional development and encourages team members to take ownership of their roles, making it an exceptional place for those looking to make a meaningful impact.
