LOCATIONHybrid – London, United Kingdom
ABOUT OUR COMPANYNP Digital (NPD) is a global award‐winning performance marketing agency. In 2024 Campaign Magazine labelled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.
NP Digital combines proprietary platforms with best‐in‐class talent to deliver leading‐edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimisation.
NP Digital focuses on creating innovative, adaptive, and data‐driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITYThis is a newly created role to support our growing Digital PR team.
We\'re looking for a Digital PR Specialist to join our London team and deliver creative and high‐impact Digital PR campaigns for global brands across a range of industries.
This role is for someone who truly loves the craft of Digital PR – from spotting strong stories and turning data into newsworthy stories, to pitching journalists and securing coverage that drives real SEO and brand impact. Fluency in a second language (French, German, Spanish or Italian) is a strong plus.
To be considered, candidates must currently reside and be eligible to work in the United Kingdom.
ABOUT THE RESPONSIBILITIESYou\'ll take ownership of the creativity and innovation behind each project, working hands‐on across the full campaign lifecycle. Collaborating closely with the Digital PR and SEO teams, as well as our global network, you\'ll help deliver campaigns that earn attention and links in the right places.
This role requires a proactive mindset and a strong sense of ownership, with the confidence to take initiative, drive campaigns forward, and see ideas through concept to execution.
Responsibilities include but are not limited to:Creative & Campaign Development
Generate original, newsworthy Digital PR ideas rooted in data, trends, insights, and cultural relevance
Turn datasets and research into compelling narratives that resonate with journalists and audiences
Have a strong gut instinct for a great hook, spotting both reactive and proactive PR opportunities tied to trends, news cycles, and real‐time events
Collaborate with creative, SEO, and content teams to deliver integrated campaign
Execute end‐to‐end Digital PR campaigns, from ideation to outreach and reporting
Build highly targeted media lists, confidently pitch stories, and create and maintain strong relationships with journalists, editors, and publishers
Secure high‐quality coverage and backlinks across national, international, and niche publications that increase brand visibility and generate measurable SEO impact
Adapt angles and pitches to different media verticals to maximise pickup and impact
Support client‐facing activities, such as presenting campaign concepts, sharing performance insights, and highlighting results
Performance & Optimisation
Proactively monitor campaign metrics, adjusting underperforming initiatives as needed, and use insights to optimise outreach strategies and improve future campaigns
Contribute to client reporting and internal reviews, highlighting wins, learnings, and opportunities
ABOUT YOU
3+ Years\' proven experience in Digital PR, with a portfolio of successful backlinks and placements in top‐tier publications (national, lifestyle, B2B, etc.)
Confident in using PR and SEO tools such as Response Source, Muck Rack, HARO, Cision, BuzzStream, Ahrefs, or Semrush
Understanding of how Digital PR contributes to SEO performance and brand growth
Excellent written and verbal communication skills, with a flair for storytelling and content ideation
Solid media relations skills with an established network of journalist contacts (UK and/or international)
Ability to manage multiple campaigns and priorities simultaneously, with great attention to detail
Experience with data‐driven campaigns, survey creation, and turning insights into compelling stories
Creative thinker with the ability to pitch original campaign ideas
Strong analytical mindset and ability to interpret data and draw insights
Proactive, self‐motivated, and highly organised
Comfortable presenting ideas and results to internal stakeholders and clients
BONUS POINTS
Fluency in a second language (French, German, Spanish or Italian)
ABOUT YOUR GROWTHAs an organisation, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR CULTUREWhen you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big\"Think Big\" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what\'s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It\"Own It\" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. \"Own It\" highlights ability to make the work yours and deliver creative results.
Have Fun\"Have Fun\" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICESNP Digital takes a human‐centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we\'re committed to equal employment opportunities regardless of race, religion, colour, sex, gender identity, sexual orientation, age, non‐disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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