VP, Sales & Growth in London

VP, Sales & Growth in London

London Full-Time 121500 - 148500 £ / year (est.) Home office (partial)
NowVertical Group

At a Glance

  • Tasks: Drive revenue growth through strategic partnerships and relationship-led selling.
  • Company: Join NowVertical, a dynamic global tech company transforming data into business value.
  • Benefits: Competitive salary, uncapped commission, health benefits, and flexible hybrid work.
  • Other info: Opportunity to shape the future of GCP sales and collaborate with regional leadership.
  • Why this job: Make a real impact in a high-growth AI and data environment with direct visibility.
  • Qualifications: 15+ years in B2B sales, strong relationships with Google Cloud, and proven track record.

The predicted salary is between 121500 - 148500 £ per year.

Location: London (Hybrid)

Experience: 15+ Years

Reports to: EVP Solutions & Services (NA & EMEA)

Remuneration: Highly competitive, commensurate with your experience

About NowVertical

NowVertical is a global, publicly listed company on the TSXV, headquartered in Toronto, Canada. We are a growing team, with operations in two regions - NA & EMEA and LATAM. We help clients transform data into business value with AI, fast. NowVertical Group empowers organizations to transform their data into actionable insights, driving strategic growth and innovation.

At NowVertical, we provide advanced data solutions and services designed to achieve key objectives across various business functions. Our tailored approach ensures that we address the unique challenges and opportunities within each function, driving innovation, efficiency, and growth.

Role Overview

We are hiring a VP, Sales & Growth to drive net-new revenue across NA & EMEA, with a focus on Google Cloud (GCP) partner channel as the immediate, priority focus. This is a relationship-led commercial role: you win by anchoring to senior relationships you already hold and by building genuine co-sell momentum with the Google Cloud team — not by cold outreach alone.

You will own the channel motion and contribute materially to direct net-new. You will not carry the entire regional number — overall commercial ownership sits with regional leadership — but you will be accountable for building qualified, converting pipeline and closing it.

You will:

  • Build and own NowVertical’s Google Cloud co-sell relationship — the immediate priority
  • Anchor to and activate existing senior relationships to open and progress opportunities
  • Win net-new logos and expand direct GTM as the channel scales
  • Credibly articulate our AI, data and GCP propositions — value and outcomes, not a generic pitch

Requirements

What You’ll Do

  1. GCP Partner Channel & Co-Sell (primary focus)
  • Act as the primary interface to the Google Cloud UK / EMEA account team — re-engage and build trusted, active relationships
  • Register and drive co-sell opportunities; leverage Google funding programmes, POC/assessment funds and the Google Cloud Marketplace to accelerate deals
  • Build presence and leverage GCP events (e.g. Google Cloud Summit) to build pipeline and partner visibility
  • Partner with our LATAM GCP Centre of Excellence to develop and hone methods for leveraging GCP, while owning the UK / EMEA GCP relationship directly
  • Use live references, such as the Sky Germany agentic-AI win, as the wedge into new GCP conversations
  1. New Business & Direct Go-To-Market
  • Own the end-to-end sales cycle for net-new accounts — from opportunity identification and qualification through to close
  • Build a qualified, converting pipeline against a multi-million net-new target with a significant GCP-attached component
  • Broaden beyond GCP into direct new-logo acquisition as the channel matures, so growth is resilient to any single channel
  1. Relationship-Led Selling & Executive Engagement
  • Bring and activate nameable senior relationships — people who have bought from you before
  • Build trusted relationships with C-suite and senior buyers (CEO, CFO, CIO, CTO), aligning our propositions to their business goals
  • Partner with Solutions & Consulting to convert meetings into scoped, qualified opportunities
  1. Proposition Mastery & Value Articulation
  • Understand and articulate what NowVertical offers across AI, data and GCP — outcomes and ROI, not activity for its own sake
  • Get proposition-certified before going client-facing, and represent our capabilities credibly to business and technical stakeholders
  1. Forecasting & Commercial Discipline
  • Maintain strong pipeline hygiene and accurate forecasting
  • Take ownership of the number — proactive, transparent, outcomes-focused, with a clear-eyed approach to setbacks

Who You Are

Required:

  • Proven track record in B2B technology or services sales, carrying and hitting a net-new revenue number
  • Deep, verifiable experience co-selling with Google Cloud’s internal organisation (Field Sales, Partner Sales Managers, Customer Engineers) — you know how Google sells and how to unlock their resources
  • Experience selling data, analytics and AI-led solutions or consulting services
  • Track record of relationship-led selling — building and closing from existing senior relationships, not cold outreach alone
  • A transferable network of senior executive relationships within enterprise accounts across UK and Europe or North America to open sales doors from day 1

Core Capabilities

  1. Relationship-Led Selling
  • You open doors through relationships you already hold and build new ones quickly at senior level
  • You are credible and trusted with the Google account team and with client executives
  1. GCP / Hyperscaler Ecosystem Fluency
  • You understand the mechanics of hyperscaler co-sell: funding, marketplace, joint account planning and field engagement
  • Strong foundational knowledge of GCP infrastructure, data and AI/ML capabilities — enough to be credible with engineers and buyers
  1. Proposition & Value Articulation
  • You move from problem to outcome to value, and can tell a quantified ROI story
  • You sell value, not commodity — avoiding price-sensitive, low-margin work
  1. Ownership, Proactivity & Resilience
  • You own outcomes and are transparent about progress and risk
  • You handle a miss with ownership, not blame-shifting

Benefits

Why Join NowVertical

  • Own the GCP growth wedge for a high-momentum data & AI business, with the runway to build a channel from a live, credible reference base
  • A build-and-scale mandate: shape the GCP motion now, broaden into direct GTM as it matures
  • High visibility, working directly with regional leadership on the region’s growth priorities
  • Direct, measurable impact on net-new revenue

Compensation & Benefits

  • Competitive base + uncapped performance incentive / commission
  • Health and wellness benefits
  • Flexible, hybrid working environment
  • Exposure to global clients, the Google Cloud ecosystem and cross-region teams

VP, Sales & Growth in London employer: NowVertical Group

NowVertical is an exceptional employer for Senior AI Engineers, offering a dynamic hybrid work environment in London that fosters innovation and collaboration. With a strong emphasis on employee growth, you will have the opportunity to mentor junior engineers while working on cutting-edge AI projects that shape the future of technology. The company provides competitive salaries, health benefits, and ongoing learning support, making it an ideal place for those passionate about advancing their careers in AI.

NowVertical Group

Contact Details:

NowVertical Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land VP, Sales & Growth in London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like VP, Sales & Growth at NowVertical Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including NowVertical Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a VP, Sales & Growth. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace VP, Sales & Growth in London

B2B Technology Sales
Google Cloud Partnership Management
Relationship Building
Executive Engagement
Sales Cycle Management
Pipeline Development
Data and AI Solutions Selling

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for NowVertical Group:When writing your cover letter, make sure to tailor your message specifically for NowVertical Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at NowVertical Group

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show NowVertical Group that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show NowVertical Group that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with NowVertical Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.