Marketing Manager in Bolton

About Us NowSkills is a specialist digital apprenticeships & training provider dedicated to helping individuals develop their skills, start & build successful careers and achieve their potential, while supporting our employer-partners to grow their businesses. We work with a wide range of employers, apprentices, schools and colleges, creating opportunities and making a real difference to individuals and businesses. Marketing plays an important role in everything we do. From promoting our apprenticeship opportunities and building relationships with employers to showcasing apprentice success stories, we are always looking for new ways to grow our brand, reach new audiences and make an impact. We're now looking for a creative, organised and enthusiastic Marketing Manager to join our team and help drive our marketing activity forward. About the Role This is a varied, hands-on Marketing Manager role, offering the opportunity to get involved in all areas of marketing while managing and supporting a small, office-based team. You'll help oversee the day-to-day running of the marketing department, coordinate campaigns and ensure our marketing activity is engaging, consistent and delivered to a high standard. We're looking for someone who enjoys both the creative and analytical sides of marketing, and is truly passionate about what we do. While you'll be responsible for managing the team and overseeing activity, this isn't a role where you'll simply be delegating tasks. You'll be happy getting involved yourself, whether that's creating content, writing blogs and newsletters, planning campaigns or attending events, all the while being an ambassador for what we do. No two days will be quite the same, making this a great opportunity for someone who enjoys variety, takes initiative and wants to make a real contribution to a growing business. Key Responsibilities

1. Team Management & Coordination

Manage and support a small marketing team, organising workloads and helping to prioritise tasks. Oversee day-to-day marketing activity and ensure projects are delivered on time. Encourage new ideas, creativity and collaboration within the team. 2. Email Marketing & CRM

Plan and create engaging email marketing campaigns, particularly targeting employers and business contacts. Monitor campaign performance and look for ways to improve engagement. Track candidate applications, enquiries and leads through our CRM system. Help ensure marketing activity is supporting lead generation and business growth. 3. Social Media & Content Creation

Help to develop content across our social media channels. Create engaging content to promote NowSkills, our apprenticeships, employer partnerships and success stories. Capture photo and video content by visiting employers, attending events and interviewing apprentices. Edit and prepare video content for social media, including reels and short-form videos. Keep up to date with social media trends and new content opportunities. 4. Copywriting & Written Content

Write engaging and informative content for a variety of marketing channels. Create blogs, newsletters, articles and website content. Produce copy for email campaigns, social media posts and promotional materials. Adapt tone and messaging to suit different audiences, including employers, apprentices and prospective candidates. Help develop ideas for new content that supports brand awareness, engagement and lead generation. Ensure all written content is accurate, engaging and consistent with the NowSkills brand. 5. Marketing Reporting & Performance

Monitor and analyse marketing performance across different channels. Prepare regular marketing reports and updates for director and management meetings. Report on key statistics, including social media performance, email campaign results, website engagement and candidate applications. Track leads, enquiries and applications to help understand the impact of marketing activity. Identify trends, highlight successes and areas for improvement, and make recommendations based on the data. 6. Events & Brand Promotion

Support and attend careers fairs, employer events, exhibitions and business networking events. Help coordinate event marketing materials and promotional merchandise. Ensure branded merchandise and resources are organised, stocked and ready for events and meetings. Look for opportunities to increase brand awareness through face-to-face and traditional marketing. About You

We're looking for someone who is confident, creative, analytical and organised, with the ability to manage a team while also taking a hands-on approach to delivering marketing activity. Ideally, you'll have:

Previous experience in a marketing role, with a good understanding of different marketing channels. Experience managing or supervising a team, OR the confidence and ability to step into a team management role. Experience planning and delivering email marketing campaigns. Good knowledge of social media platforms and content creation. Strong copywriting skills and experience producing engaging written content. Excellent written communication skills and an eye for detail. Confidence using marketing reporting tools and interpreting performance data. Strong analytical skills, with the ability to interpret statistics, identify trends and turn data into useful insights. Experience preparing reports or presenting findings to management. Good organisational skills and the ability to manage multiple tasks and deadlines. A creative mindset, with the confidence to bring forward new ideas. A proactive attitude and willingness to get involved in different areas of marketing. The ability to work independently while also supporting and motivating a team. Above all, we're looking for someone who is passionate about marketing and enjoys getting involved in a bit of everything. You'll be someone who can take ownership of projects, support and motivate a team, bring fresh ideas to the table. You'll enjoy the balance of planning and managing marketing activity, creating engaging content, analysing performance and using insights to help improve results. Recruitment & Selection

Interview will involve an initial call telephone/Teams meeting with our Managing Director, progressing to a face-to-face interview + practical assessment. If shortlisted, you should expect to hear from us within 5x working days, so if not, unfortunately you have not been successful on this occassion. There will be a requirement to undergo an enhanced DBS check to undertake this role, and to provide at least two suitable references upon request. NowSkills is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. TPBN1_UKTJ