Digital Marketing Manager

We’re looking for an experienced Digital Marketing Manager to take ownership of multi‑channel campaigns and drive performance across our expanding portfolio. If you’re passionate about data‑driven marketing, delivering exceptional online experiences, and contributing to a brand that supports students during one of the most important phases of their lives, we’d love to hear from you.

Reporting to the Commercial Director, you’ll lead the day‑to‑day digital strategy, working closely with Operations, Business Excellence, and our on‑site teams. This is a hands‑on role covering PPC, SEO, website optimisation, analytics, and digital performance across all channels.

• Manage ongoing content updates, performance monitoring, and optimisation of the Now Student Living website
• Coordinate with our web development agency on updates, technical fixes, and enhancements
• Support improvements in UX, SEO, site speed, and lead capture

• Deliver activity across SEO, PPC, paid social, and additional performance channels
• Act as a key contact for external agencies, aligning activity plans, timelines, and reporting
• Ensure all activity aligns with brand guidelines and campaign goals
• Maintain CRM and digital dashboards using data from CRM, website, and paid media platforms
• Analyse enquiries, lead progression, and conversion trends to support marketing and leasing insights
• Produce regular internal performance reports
• Work with sales and operations to ensure CRM data remains accurate and reporting‑ready

• Produce reports across traffic, SEO, paid media, and conversion metrics
• Use tools such as GA4, Looker Studio, Search Console, and CRM data to identify opportunities
• Share insights and recommendations to drive performance and ongoing testing activity

• Partner with the wider marketing team to deliver aligned, consistent campaigns
• Collaborate with sales and operations to ensure digital activity supports leasing and occupancy targets

• Strong communicator with excellent written and verbal skills
• Analytical thinker with a proactive, problem‑solving mindset
• Tenacious, collaborative, and confident influencing stakeholders
• Highly organised with strong attention to detail
• Able to manage multiple priorities and work effectively in a fast‑changing environment
• Customer‑focused with a drive to exceed expectations

• 2–3 years in a digital marketing or performance‑focused role
• Experience supporting SEO, PPC, paid social, and website activity
• Familiarity with CMS platforms (e.g., WordPress)
• Experience using CRM platforms (e.g., HubSpot) for reporting and analysis
• Competent producing reports and dashboards
• Comfortable using tools like GA4, Looker Studio, and Search Console

Being a member of the Now Student Living team requires an appreciation for the dedication to our core vision to be the best choice for our students and our clients, as an innovative industry leader, to inspire them and grow together. Our Vision and Values are fundamental to Now Student Living’s ultimate mission to provide a safe and welcoming environment for our residents, colleagues, and visitors.

At Now Student Living, we stand for core brand values of Community, Accessibility, and Sustainability. Three pillars that inspire our brand name through everything we do. Our Residence Teams help shape and contribute to our community, giving back in the most environmentally friendly way, whilst being on hand with 1-2-1 support for our students with their studies, accommodation maintenance, or something more personal. Our Head Office team supports our residence teams to achieve their goal.

£40,000-£45,000 per annum, dependent on experience.