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For Companies At a Glance
- Tasks: Lead multi-channel marketing campaigns to drive growth and revenue.
- Company: Join Novum Global, a leader in the legal tech sector.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact in a dynamic industry while enhancing your marketing skills.
- Qualifications: 5+ years in marketing, strong project management, and excellent communication skills.
- Other info: Collaborative environment with a focus on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry.
Role Overview
As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth.
Key Responsibilities
- Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.
- Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.
- Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising.
- Create and manage lead-nurture email workflows to move prospects through the funnel.
- Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.
- Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.
- Act as a representative within relevant agencies, industry groups, and associations.
- Track, analyse, and report on campaign performance to measure impact and effectiveness.
About You
- Experienced in leading customer acquisition initiatives.
- Skilled in planning and delivering end-to-end marketing campaigns.
- Demonstrated ability to drive ROI through optimisation of large-scale marketing efforts.
- Strong project manager with the ability to manage multiple priorities simultaneously.
- Excellent communicator in both written and verbal formats, able to collaborate in person or remotely.
- 5+ years in a marketing role — SaaS experience is a plus.
- Degree in marketing, business, or related discipline, or equivalent experience.
Demand Generation Manager in London employer: Novum Global
Contact Detail:
Novum Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the legal tech space and let them know you're on the hunt for a Demand Generation Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove lead generation and ROI. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Get social! Use platforms like LinkedIn to engage with industry content and connect with key players in the legal sector. Commenting on posts and sharing insights can help you get noticed by recruiters and hiring managers.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're genuinely interested in joining our team at Novum Global.
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Demand Generation Manager role. Highlight your experience in leading customer acquisition initiatives and managing multi-channel marketing campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving growth in the legal sector and how your background makes you the perfect fit for Novum Global. Keep it engaging and relevant!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive ROI and optimise marketing efforts. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Novum Global
✨Know Your Stuff
Before the interview, dive deep into Novum Global's mission and values. Understand their role in the legal sector and how they connect businesses and candidates. This knowledge will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Campaign Success
Be ready to discuss specific marketing campaigns you've led in the past. Highlight your strategies for increasing lead generation and how you measured success. Use metrics to back up your claims, as numbers speak volumes in marketing!
✨Collaboration is Key
Since the role involves working with various teams, prepare examples of how you've successfully collaborated with sales, product, or customer success teams in previous roles. Emphasise your communication skills and how you can bridge gaps between departments.
✨Ask Insightful Questions
Prepare thoughtful questions about Novum Global's current marketing strategies and future goals. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking and understanding of demand generation.
