Global Associate Director, Brand & Digital Experience in London

About the Role

Novotech, a globally recognised leader in clinical research and scientific advisory services, is seeking a Global Associate Director, Brand & Digital Experience to lead the evolution of its global brand and digital presence, driving awareness, engagement and market differentiation across key regions. Reporting to the Global Head of Marketing, this leadership role is responsible for shaping, building and scaling Novotech's global brand and digital presence, and for delivering a consistent, high‐impact brand experience across all channels and platforms. This is not a traditional brand leadership role – it requires a unique combination of global brand building, creative leadership, digital channel expertise, marketing technology ownership and strong operational management. The successful candidate will bring strategic thinking and execution skills.

Global Brand Strategy & Development

• Define, build and evolve Novotech's global brand, ensuring a clear, differentiated and consistent market position.
• Lead the development of brand frameworks, messaging and visual identity across global markets.
• Act as the global brand authority, ensuring consistency while enabling regional adaptation.
• Lead and direct a small team of designers and content writers, setting a high bar for creative quality and consistency.
• Provide clear creative direction and feedback, ensuring all outputs align with brand standards and business objectives.

Digital Strategy, Marketing Technology & Experience Leadership

• Lead and oversee a small team of digital marketers across: Social media (Eastern and Western channels), Search (SEO & SEM), Website strategy and development.
• Define and execute a comprehensive digital strategy that supports both brand‐building and commercial objectives.
• Ensure digital channels and platforms are optimised for performance, user experience, engagement and conversion across regions.

Marketing Technology & Innovation

• Identify and implement technologies that improve efficiency, content development, personalisation, automation and marketing performance.
• Support the adoption of practical AI tools and emerging technologies where they create measurable value.

Marketing Operations, Governance & Delivery

• Establish and maintain a scalable digital operating model, including governance frameworks, workflows, processes and standards that support efficient global execution.
• Own digital analytics infrastructure, reporting frameworks, attribution models and data governance to ensure accurate measurement and actionable insights.
• Lead high‐impact brand, digital, website and strategic initiatives from strategy through execution.
• Contribute directly to critical projects and strategic priorities where leadership involvement adds value.

Team Leadership & Capability Development

• Lead, mentor and develop a high‐performing global team across brand, creative, digital marketing and marketing technology disciplines.
• Foster a collaborative, accountable and performance‐oriented culture aligned with Novotech's values and growth ambitions.

Performance, Analytics & Optimization

• Establish and lead a metrics‐driven approach to brand, digital and technology performance, including weekly, monthly, quarterly and annual tracking.
• Develop dashboards and reporting frameworks to measure performance across regions, channels, platforms and campaigns.

Experience and Qualifications

• 10+ years of experience in brand, digital, integrated marketing or marketing technology leadership roles, with a strong B2B focus.
• Proven experience developing and scaling global brands.
• Strong experience leading: Creative teams (design and content), Digital marketing teams (social, SEO, SEM, web), Marketing technology and digital operations functions.
• Demonstrated ability to lead across Eastern and Western digital channels.
• Proven experience leading digital marketing, website, marketing operations and enterprise marketing technology functions.
• Strong understanding of CRM, marketing automation, CMS, analytics, customer data and digital asset management technologies.
• Experience developing technology roadmaps, managing vendor relationships and driving adoption of new platforms and capabilities.
• Experience implementing practical AI tools within marketing teams and workflows.
• Strong hands‐on capability, comfortable operating at both strategic and executional levels.
• Strong project and stakeholder management skills, with the ability to manage complexity and drive execution.
• Experience managing and developing global or multi‐regional teams.

Preferred Experience

• Experience in life sciences, CRO, biotech, healthcare or other highly regulated B2B industries.
• Experience leading global website transformations, digital platforms or marketing technology modernisation initiatives.
• Familiarity with complex, matrixed global organisations.

Find out more about working at Novotech at: www.novotech-cro.com/careers

Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and to providing an inclusive work environment where everyone is treated fairly and with respect. Our team members are passionate about what we do, but we understand work is only one of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programmes and ongoing development programmes. We are looking for people who are passionate about working in clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities. We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.