Head of Marketing in Edinburgh

Vegware, a Novolex brand, is a trusted provider of plant-based compostable foodservice packaging. Based in Edinburgh and sold worldwide, we operate across the UK, EU and USA. Our range includes everything from hot and cold cups, lids and napkins to cutlery, tableware and takeaway packaging. Made using renewable, recycled or reclaimed materials, Vegware products are designed to be industrially composted alongside food waste.

We also support customers through our Close the Loop service and award‑winning environmental consultancy, helping businesses find the right routes for composting and improve packaging disposal outcomes.

Our Sustainability Commitment
Innovation and sustainability guide every decision we make. Our goal is to build a vibrant, sustainability focused business that leads the industry and sets the standard for responsible packaging solutions.

How You’ll Perform the Role
Vegware’s goal is to become the world’s best known brand of environmental foodservice packaging. The purpose of this role is to deliver this goal - creating the brand and its delivery strategy by providing inspiring materials that enhance our position and drive sales in the markets where we operate.

At Vegware we work to support our 9001 Quality & 14001 Environmental ISO standards as well as our B Corporation status.

Duties and key responsibilities:

• Work alongside the Vegware and Eco-Products leadership teams to develop and execute our marketing and communications strategy.
• Work with Novolex colleagues as appropriate to share best practice and ensure our output meets Novolex policies and aims.
• Continuous development of communications and marketing materials in a wide variety of formats to enhance and promote the Vegware brand with a combination of innovation and continuity, in line with market and industry trends and legislation.
• Ensure our content creation and online presence presents a barrier to entry for potential competitors.
• Working alongside the leadership and relevant colleagues, play a key role in enhancing the Vegware brand, as needed.
• Work with Novolex, Eco-Products and Vegware colleagues to implement industry best practice in multi‑channel digital marketing which achieves our brand and commercial aims.
• Build, motivate and mentor the Comms and Creative teams to ensure effective working, excellent team communication and high levels of productivity in a varied and fast paced role.
• Work with leadership and HR to plan resourcing needs, according to company plans.
• Support and work with the Environmental team to ensure effective and strategic marketing communications relating to their work.
• Work closely with the Sales team to ensure they have the materials they need to succeed, preparing a wide variety of print and electronic materials and collaborating in effective campaigns.
• Be part of ensuring exceptional and mutually beneficial support and service, provided to Vegware’s UK and international partners and key clients.
• Manage marketing budgets, and provide reporting, documentation and analysis support for other business functions.
• Manage the marketing and communications aspects of projects in conjunction with other teams, such as new product launches, key client relationships, direct email marketing, trade shows.
• Project management as needed i.e. Vegware’s attendance at one or more large trade shows, translation of marketing materials, website revamp, events or promotions.
• Maintain a strategic view on PR opportunities and award entries to ensure the Vegware brand is exceptionally well placed and understood in our target markets.
• Engage in public speaking events and networking as appropriate.
• Have a positive, committed and inventive mental attitude to problem solving.
• Develop and maintain detailed knowledge of Vegware’s products and services, along with looking for new opportunities.
• You will take a lead in ensuring your teams follow good working practices, i.e. group e‑mail inboxes are managed and monitored effectively, with information flowing to the right part of the company.
• Be a role model in the championing of IT systems for greater efficiency.
• Ensure all marketing and communications enhance the company image.
• Provide strategic direction and quality control for Vegware’s digital and creative output, including digital marketing, films and on‑trend product photography.
• Act at all times as an ambassador for the business, and embody Vegware’s company values.

What We Need From You

Knowledge, skills and abilities

• Developing and executing marketing and communications strategy
• Superb verbal and written communication skills including copywriting and proofreading
• Social media strategy, planning and tools
• Attention to detail
• Ability to learn and retain technical environmental information to ensure all communications are correct
• An eye for design and trends in society, design and food
• The ability to work quickly and under pressure and bring a positive and inventive attitude to problem solving
• The ability to work independently to deliver high quality communications
• The ability to direct the focus and time management of a team to ensure high productivity and minimal stress
• Creative and imaginative approach to the role
• Effective networking and personal skills
• Planning a timeline of work and ensuring the team delivers excellent work to a variety of deadlines

Experience

• Experience working in a similar Marketing Communications role or within a communications based environment, such as advertising, marketing or PR
• Successful campaign management execution
• Managing a team
• Experience of working both independently and as part of a team
• Dealing with the media

Personal attributes and other requirements

• Enjoys a challenge and can flex as the business needs
• Progressive and forward thinking
• Positive attitude
• Self motivated for individual and team success
• Inventive, resourceful and engaged in the company and see it as a springboard for both group and personal success
• Reliable, well‑presented, articulate and highly motivated with excellent interpersonal skills
• Willing and able to travel throughout the UK as required

What You’ll Get From Us
We want our employees to love working for Vegware and in return we offer a salary of £60-£65,000 as well as:

• Private medical care with lots of benefits.
• Company salary sacrifice pension scheme.
• Flexible Working hours.
• Hybrid working option (min 3 days in the office).
• Free breakfast and hot drinks in the office.
• Cycle to work scheme.
• Comprehensive Employee Assistance Program.