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- Tasks: Lead digital marketing strategies to enhance online presence and generate quality leads.
- Company: Award-winning luxury travel company known for exceptional experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creativity.
- Why this job: Join a passionate team and shape the future of luxury travel marketing.
- Qualifications: B2C digital marketing experience, preferably in luxury brands.
- Other info: Fast-paced role with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a multi-award winner of the Conde Nast Traveller ‘World’s Best Tour Operator’ award, a luxury travel company established by a team of extraordinarily knowledgeable professionals. Year on year, they are responsible for arranging the very best in luxury travel experiences across the globe, for some of the most prestigious customers.
They have a requirement, in support of their growth trajectory, to appoint a Head of Digital Marketing. This new appointment will support the execution of an ever-developing online presence, an expert in digital marketing. The role will suit an individual who loves all things digital - from the creative end of the spectrum to the data/technical – with a track record of delivering strong lead generation results, autonomously. The successful candidate will ultimately be responsible for increasing quality traffic to the website and social media sites and generating appropriate convertible leads.
The role requires B2C digital marketing experience and experience of the nuances associated with the High-Net-Worth market would be highly advantageous. The ability to thrive in a fast-paced environment will be essential.
Areas of expertise and responsibility:
- PAID SEARCH
- SOCIAL MEDIA
- WEBSITE DEVELOPMENT
- SEARCH/GENERATIVE ENGINE OPTIMISATION
We are seeking a results-driven, digitally fluent individual who thrives in a competitive, creative environment, to deliver this brief. They must be enthusiastic about joining a dynamic and successful company and committed to playing a pivotal and practical role within the business. A background in luxury brand marketing is a distinct advantage and an ability to use imagery and copy to position such a brand is essential.
Key attributes:
- Intuitive understanding of luxury brand positioning and communications.
- Strong analytical ability.
- A practical, hands-on approach and can-do attitude at all times.
- An ability to use initiative and to research product independently.
- Creativity, including a good eye for selecting captivating photography, graphics and video.
- Excellent interpersonal and organisational skills.
- Experience of travel to a wide range of destinations is an advantage, though not essential.
Head of Digital Marketing in Cheltenham employer: Novo Executive Search
Contact Detail:
Novo Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend digital marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is your chance to demonstrate your creativity and analytical prowess, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Understand their brand positioning and think about how you can enhance it. We want you to walk in with ideas that will impress them!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our dynamic team.
We think you need these skills to ace Head of Digital Marketing in Cheltenham
Some tips for your application 🫡
Show Your Passion for Digital: When you're writing your application, let your love for all things digital shine through! Share specific examples of your past successes in digital marketing, especially those that led to strong lead generation results. We want to see your enthusiasm for the role and how you can bring that energy to our team.
Tailor Your Application: Make sure to customise your application to highlight your experience with luxury brands and the High-Net-Worth market. We’re looking for someone who understands the nuances of this sector, so don’t be shy about showcasing your relevant skills and experiences that align with our client's needs.
Be Creative and Analytical: This role is all about balancing creativity with data-driven decisions. In your application, demonstrate how you've used both sides of your brain in previous roles. Whether it’s selecting captivating imagery or analysing campaign performance, we want to know how you’ve successfully combined these elements in your work.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, it shows you’re keen to join our dynamic team!
How to prepare for a job interview at Novo Executive Search
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially in paid search and social media. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows you’re not just a fan of digital but a true expert.
✨Showcase Your Creativity
Since the role involves luxury brand marketing, prepare to share examples of how you've used imagery and copy to elevate a brand. Bring along a portfolio or examples of your work that highlight your creative flair and understanding of high-end positioning.
✨Demonstrate Analytical Skills
Be prepared to talk about how you’ve used data to inform your marketing strategies. Discuss specific metrics you’ve tracked and how they influenced your decisions. This will show that you can balance creativity with analytical thinking, which is crucial for this role.
✨Research the Company
Familiarise yourself with the company’s luxury offerings and their target audience. Understanding their unique selling points and how they position themselves in the market will help you tailor your responses and demonstrate your genuine interest in the role.