At a Glance
- Tasks: Lead global marketing strategy and drive revenue growth through innovative campaigns.
- Company: Join a dynamic tech company focused on insurance technology and financial services.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of marketing.
- Other info: Collaborative environment with opportunities for professional development and mentorship.
- Why this job: Make a significant impact on global marketing and work with top industry leaders.
- Qualifications: 3+ years in senior marketing roles with a focus on pipeline generation and revenue.
The predicted salary is between 100000 - 150000 £ per year.
We are looking for an experienced, commercially driven Vice President of Marketing to lead our global marketing organization and drive a measurable contribution to pipeline growth, revenue generation, market visibility, and customer expansion. Based in London, this executive leader will be responsible for defining and executing Novidea’s global marketing and Go-To-Market (GTM) strategy.
The VP Marketing owns global marketing performance, GTM strategy, pipeline contribution, corporate communications, and marketing ROI. This is a highly cross‑functional role, partnering closely with Sales, Product, Customer Success, and the wider Executive Team to ensure marketing operates as a predictable and precise contributor to our global revenue growth.
- GTM Strategy & Segment Positioning: Build, maintain, and execute a structured Go-To-Market plan across target markets and business segments to establish an explicitly defined product offering and a clear value proposition.
- Strategic Pipeline Acceleration: Focus marketing spend strictly on high-converting channels to expand and accelerate a healthier sales pipeline. Enforce rigorous reporting accuracy and data integrity across the marketing funnel, ensuring a highly predictable revenue engine built on precise, validated lead intelligence.
- Driving Global Commercial Growth: Own global marketing pipeline targets. Partner closely with the CRO to establish and achieve annual and quarterly pipeline objectives, proactively driving marketing-sourced and marketing-influenced ARR growth across all territories.
- Brand Strategy & Market Visibility: Own Novidea’s global brand strategy, corporate communications, and public relations framework to increase our share of voice and industry credibility.
- Analyst & Ecosystem Relations: Develop and manage deep strategic relationships with industry analysts, advisory firms, and market influencers to ensure Novidea is optimally represented in market evaluations.
- A-Player Leadership Excellence: Elevate team standards by combining rigorous hiring practices with exemplary leadership. Actively mentor, develop, and hold team members accountable, ensuring performance gaps are managed decisively at the source rather than rotating problems across business units.
- MarTech Innovation & ROI Discipline: Own the global marketing technology roadmap and marketing investment strategy.
- Board & Executive Reporting: Prepare and present marketing performance, funnel diagnostics, and strategic recommendations directly to the Executive Team and Board.
Qualifications:
- At least 3 years in senior marketing leadership roles with explicit responsibility for pipeline generation and revenue outcomes.
- Demonstrated success building and scaling global demand generation and Account-Based Marketing (ABM) programs for complex enterprise buying journeys.
- Prior experience operating within an insurance technology environment or financial services scale-up is highly advantageous.
- A robust analytical mindset with a sharp focus on pipeline diagnostics, strict marketing data attribution, and funnel efficiency.
- Proven experience managing significant global marketing budgets with a strict focus on delivering and reporting high ROI.
- Exceptional communication and presentation capabilities, with seasoned experience presenting strategic performance data directly to executive teams and boards.
- Strong understanding of marketing automation, CRM, intent platforms, and AI-enabled marketing technologies.
- At least 5 years of professional B2B marketing experience within SaaS, Enterprise Software, InsurTech, FinTech, or technology organizations.
Vice President of Marketing employer: Novidea
At Novidea, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with diverse teams across the insurance technology landscape. Join us to be part of a forward-thinking company that values diversity and empowers you to make a meaningful impact in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Novidea and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Novidea are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Novidea on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Novidea. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novidea. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novidea:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novidea’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novidea
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Novidea will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Novidea, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
