At a Glance
- Tasks: Lead global demand generation strategies and optimise marketing campaigns across multiple regions.
- Company: Join Novidea, a pioneering insurance tech company transforming the industry.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Embrace diversity and innovation in a collaborative environment.
- Why this job: Make a significant impact in a dynamic role at the forefront of insurance technology.
- Qualifications: 7+ years in demand generation with strong analytical and leadership skills.
The predicted salary is between 50000 - 70000 £ per year.
Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data-driven platform allows customers to manage the entire policy lifecycle across all lines of business, using data to inform every business decision. Novidea delivers a 360-degree business view and a powerful competitive advantage.
We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine. Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel. This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations.
What You’ll Do
- Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks.
- Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies.
- Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes.
- Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales.
- Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy.
- Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits.
- Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion.
- Develop global PR and social media frameworks and ensure consistent execution across markets.
- Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally.
- Directly manage the Product Marketing Lead and ensure alignment across GTM functions.
- Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data.
What You Bring
- 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing.
- 3+ years managing marketing teams with measurable pipeline outcomes.
- Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software.
- Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy.
- Strong analytical capability and data-driven decision-making skills.
- Experience working closely with enterprise sales organisations and revenue operations teams.
- Excellent communication and stakeholder management skills.
- Experience within insurance technology, financial services tech, or adjacent sectors — an advantage.
The Novidean Way
- We Originate
- We Collaborate
- We Step Up
- We Evolve
- We Make an Imprint
We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements. Novidea is an equal-opportunity employer. We believe that diversity is integral to our success, and we are proud of and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law.
Head of Demand Generation & Growth in London employer: Novidea
At Novidea, we pride ourselves on being an exceptional employer that fosters a culture of collaboration and innovation. Our commitment to employee growth is evident through our supportive environment, where you can lead impactful global demand generation strategies while working alongside talented professionals across diverse regions. With a focus on diversity and inclusion, we ensure that every team member has the opportunity to make their imprint in the rapidly evolving insurance technology landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Novidea and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Novidea are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Novidea on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Novidea. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Demand Generation & Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novidea. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novidea:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novidea’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novidea
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Novidea will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Novidea, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
