Head of Demand Generation & Growth

Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data-driven platform allows customers to manage the entire policy lifecycle across all lines of business, using data to inform every business decision. Novidea delivers a 360-degree business view and a powerful competitive advantage.

We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine. Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel. This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations.

What You’ll Do

• Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks.
• Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies.
• Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes.
• Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales.
• Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy.
• Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits.
• Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion.
• Develop global PR and social media frameworks and ensure consistent execution across markets.
• Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally.
• Directly manage the Product Marketing Lead and ensure alignment across GTM functions.
• Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data.

What You Bring

• 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing.
• 3+ years managing marketing teams with measurable pipeline outcomes.
• Proven track record designing and scaling global demand generation programmes in SaaS, InsurTech, FinTech, or Enterprise Software.
• Deep expertise in pipeline creation, ABM, intent-led marketing, digital marketing, and content strategy.
• Strong analytical capability and data-driven decision-making skills.
• Experience working closely with enterprise sales organisations and revenue operations teams.
• Excellent communication and stakeholder management skills.
• Experience within insurance technology, financial services tech, or adjacent sectors — an advantage.

The Novidean Way

• We Originate
• We Collaborate
• We Step Up
• We Evolve
• We Make an Imprint

We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements. Novidea is an equal-opportunity employer. We believe that diversity is integral to our success, and we are proud of and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law.