At a Glance
- Tasks: Create engaging digital content and optimise campaigns to boost student recruitment and brand awareness.
- Company: Join a unique cultural institution with campuses in Sussex and London.
- Benefits: £26,000 salary, 33 days holiday, and a supportive work environment.
- Other info: Opportunity for growth and hands-on experience across various digital channels.
- Why this job: Kickstart your digital marketing career in a creative and collaborative setting.
- Qualifications: Enthusiasm for digital marketing and some experience with SEO, analytics, or content creation.
The predicted salary is between 26000 - 26000 € per year.
West Dean is not just a place to work- it’s a place to create, inspire and grow. From the rolling landscapes of the South Downs National Park to the cultural heart of Bloomsbury, West Dean brings together arts, design, craft, conservation, hospitality and heritage across two remarkable campuses.
In Sussex, the 6,350-acre West Dean Estate is home to West Dean College, award-winning gardens, heritage glasshouses, a kitchen garden, tranquil parkland walks, a Tapestry Studio and historic staterooms hosting exhibitions, events and private functions. In London, our Bloomsbury campus houses the prestigious KLC School of Design, surrounded by world‑class museums, galleries and theatres. Together, our campuses offer a unique blend of creativity, education, heritage and visitor experience- and we’re looking for a talented Digital Marketing Executive to help bring that story to life online.
About the Role
This is an exciting entry-level opportunity for someone looking to build a career in digital marketing within a collaborative and creative environment. As Digital Marketing Executive, you’ll work closely with the Digital Marketing Manager and wider marketing team to support campaigns that drive student recruitment, commercial activity, brand awareness, audience engagement and customer journey improvements. You’ll gain hands‑on experience across multiple digital channels, including website content and optimisation, SEO and UX, email marketing, paid digital campaigns, analytics and reporting, and content creation. This is a varied and practical role where no two days are the same. You’ll help improve digital experiences, analyse campaign performance, test new ideas and contribute to meaningful marketing activity across the organisation.
What You’ll Be Doing
- Designing and optimising website content to improve engagement and conversion
- Supporting website improvements, enhancements and development projects
- Applying SEO and UX best practice, including keyword research and A/B testing
- Creating engaging content for websites, digital advertising and email campaigns
- Producing visual assets using Canva, Adobe Photoshop, InDesign, Premiere Pro or similar tools
- Supporting Google, Meta and LinkedIn advertising campaigns
- Creating and optimising email marketing campaigns and automated journeys
- Tracking campaign performance including open rates, click‑throughs and website KPIs
- Analysing customer journeys and user behaviour using Google Analytics and other tools
- Monitoring online reviews and competitor activity
- Keeping up to date with digital marketing trends and best practice
About You
We’re looking for someone who is enthusiastic about digital marketing and excited to learn. You may be early in your career, but you’ll already have practical exposure to areas such as SEO, website usability, email marketing, social media, paid media or analytics. You’ll also bring:
- Strong organisational skills and attention to detail
- Excellent written communication and copywriting ability
- Confidence managing multiple projects and deadlines
- A positive, proactive attitude
- A collaborative approach with the ability to work independently
- A genuine interest in digital audience engagement and customer experience
Essential Experience & Skills
- Understanding of SEO best practices and UX principles
- Experience using analytics tools such as Google Analytics, SEMrush or Google Search Console
- Experience with CMS platforms and email marketing systems
- Familiarity with accessibility, GDPR and digital best practice
- Experience creating content using Canva or Adobe Creative Suite
- Strong analytical and problem‑solving skills
- Degree in marketing, communications or a related field
Desirable
- Experience coordinating paid digital campaigns
- Basic HTML and CSS knowledge
What We Offer
- £26,000 salary with opportunity for increase after probation
- 35‑hour working week, Monday to Friday
- 33 days holiday inclusive of bank holidays
- Opportunity to work across our Sussex and London campuses
- A collaborative, creative and supportive working environment
- The chance to contribute to one of the UK’s most distinctive cultural institutions
Additional Information
- Applications are welcomed from candidates wishing to be based at either our Sussex or London sites, with some travel required
- Sponsorship is not available for this role
- Applicants must have the Right to Work in the UK
- Interviews will be conducted on a rolling basis, so early applications are encouraged
Digital Marketing Executive employer: Novatech Ltd
West Dean is an exceptional employer that fosters creativity and growth in a collaborative environment, offering a unique opportunity for a Digital Marketing Executive to thrive across its stunning campuses in Sussex and London. With a competitive salary, generous holiday allowance, and the chance to work on diverse digital marketing projects, employees are encouraged to develop their skills while contributing to a vibrant cultural institution that celebrates arts, design, and heritage.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing field, attend industry events, and join relevant online communities. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, even if they’re just for fun. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Don’t be shy about reaching out directly to companies you admire, like West Dean! A friendly email expressing your interest can go a long way. Plus, applying through our website shows you’re serious about joining the team.
✨Tip Number 4
Stay updated on digital marketing trends! Follow blogs, podcasts, and social media accounts that focus on the latest in the industry. This not only helps you in interviews but also shows your passion for the field.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences mentioned in the job description. Highlight any relevant digital marketing projects or coursework that show you're ready to dive into this role with us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and why you want to join our team at West Dean. Be sure to mention specific aspects of the role that excite you.
Show Off Your Creativity:Since this role involves content creation, don’t hesitate to include links to any online portfolios or examples of your work. Whether it’s a blog, social media posts, or design projects, we want to see your flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows us you’re serious about joining our creative community.
How to prepare for a job interview at Novatech Ltd
✨Know Your Digital Marketing Basics
Before the interview, brush up on your understanding of SEO, UX principles, and digital marketing trends. Be ready to discuss how these concepts apply to the role and share any relevant experiences you've had, even if they're from coursework or personal projects.
✨Showcase Your Creativity
Since this role involves content creation, think of examples where you've designed engaging content or campaigns. Bring along a portfolio or samples of your work using tools like Canva or Adobe Creative Suite to demonstrate your skills and creativity.
✨Prepare for Practical Questions
Expect questions that assess your analytical skills and problem-solving abilities. Be prepared to discuss how you would approach tasks like A/B testing or analysing campaign performance using Google Analytics. Practising these scenarios can help you articulate your thought process clearly.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the team, the projects you'll be working on, or the company's digital marketing strategy. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
