At a Glance
- Tasks: Lead marketing strategies for a groundbreaking new medicine and drive brand success.
- Company: Join Novartis, a leader in innovative healthcare solutions.
- Benefits: Competitive salary, performance bonuses, flexible working, and comprehensive benefits.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a real impact in healthcare while developing your marketing expertise.
- Qualifications: Degree in Marketing or related field; experience in pharma or healthcare preferred.
The predicted salary is between 57000 - 123630 £ per year.
Salary Range
£66,570.00 - £123,630.00
Job Description Summary
As a Marketing Manager, you will lead the development and execution of strategic and tactical marketing plans to maximize brand performance, market share, and revenue growth.
In this roles you will work on a new medicine.
You will play a key role in lifecycle management, customer engagement, market analysis, forecasting, and cross-functional collaboration to ensure sustainable growth of the portfolio.
This role requires strong business acumen, strategic thinking, and excellent stakeholder management skills to deliver impactful marketing initiatives aligned with Novartis priorities.
This is a fixed term 12 months contract.
Job Description
Key Responsibilities
Your responsibilities include, but are not limited to
- Develop and execute integrated brand marketing plans to maximize market share, business performance, and patient impact throughout the product lifecycle.
- Provide timely, high-quality marketing insights from the local market and translate them into effective tactical plans and projects.
- Drive the long-term success of the product portfolio in alignment with strategic business objectives.
- Identify and prioritize target customer segments and establish effective customer engagement strategies.
- Analyze market dynamics, customer needs, competitive positioning, and product performance to optimize brand strategy.
- Generate actionable insights through the assessment of medical, commercial, and customer data.
- Design and implement promotional strategies, multichannel marketing campaigns, and customer engagement initiatives in compliance with company policies and industry regulations.
- Develop and manage annual marketing plans, cycle plans, forecasts, and sales projections to support sustainable growth.
- Lead the successful launch and adoption of new products and indications across the assigned portfolio.
- Organize and execute customer-facing events, educational initiatives, and promotional activities that enhance brand awareness and market penetration.
- Prioritize resources and marketing investments to maximize return on investment and business impact.
- Establish and monitor key performance indicators (KPIs) to track execution excellence and business outcomes.
- Collaborate closely with Customer Engagement, Medical, Sales, Market Access, and other cross-functional teams to ensure a consistent customer experience.
- Support the Head of Marketing with annual budget planning, investment management, and monthly financial forecasting activities.
- Build and maintain strong relationships with internal and external stakeholders to drive alignment and execution excellence.
- Ensure timely reporting of technical complaints, adverse events, and special case scenarios related to Novartis products within 24 hours of receipt.
- Manage the distribution of marketing samples where applicable and in accordance with company policies and local regulations.
- What You'll Bring to the Role
Essential Requirements
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, or a related field.
- Significant experience in pharmaceutical, healthcare, biotechnology, or related industries.
- Proven experience in brand management, product marketing, or commercial leadership roles.
- Strong understanding of market analysis, customer segmentation, forecasting, and lifecycle management.
- Demonstrated ability to develop and execute successful marketing strategies and campaigns.
- Strong analytical capabilities with the ability to translate insights into business actions.
- Experience managing budgets and marketing investments.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence and collaborate effectively within cross-functional teams.
- Fluent in English.
Desirable Requirements
- Advanced degree (MBA, MSc, Pharm D, or equivalent).
- Experience launching new products or managing mature brands within a competitive market.
- Knowledge of omnichannel engagement and digital marketing approaches.
- Experience working in a matrixed multinational organization.
- Key Performance Indicators
- Achievement of overall sales and market objectives.
- Successful execution of strategic and tactical marketing initiatives.
- Budget management and optimization of marketing investments.
- Accuracy and effectiveness of forecasting and business planning.
- Achievement of customer engagement and brand performance targets.
- Development and maintenance of strong stakeholder relationships across the organization.
- Delivery of measurable business impact through marketing programs and initiatives.
Benefits & Rewards
At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.
Expected Annual Base Salary Range for role
66,570.00 - 95,100.00 - 123,630.00 GBP Annual
The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.
In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.
The rewards of being part of our team go far beyond base pay and incentives.
We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.
In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
- Read our brochure to learn more about our global total rewards offering:
- https://www. novartis. com/sites/novartis_com/files/novartis-life-handbook. pdf
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management
Marketing Manager employer: Novartis
Novartis is an exceptional employer that fosters a collaborative and inclusive work environment, where passionate individuals come together to drive breakthroughs in precision medicine. With competitive salaries, flexible working arrangements, and robust learning and development opportunities, employees are empowered to grow both personally and professionally while making a meaningful impact on patients' lives. Located in vibrant cities like London, Barcelona, and Dublin, Novartis offers a dynamic workplace that values diversity and encourages innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Novartis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Novartis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Novartis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Novartis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novartis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novartis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novartis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novartis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Novartis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Novartis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
