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- Tasks: Lead brand strategy for SMA Gene Therapies, driving market share and revenue growth.
- Company: Join Novartis, a global leader in innovative medicine and an inclusive employer.
- Benefits: Enjoy competitive salary, annual bonus, flexible working, health insurance, and 25 days leave.
- Why this job: Be part of a mission to improve lives through innovative therapies and collaborative culture.
- Qualifications: Previous brand management experience and strong analytical skills are desirable.
- Other info: This role is hybrid based in London; relocation support is not available.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Summary #LI-Hybrid
Location: London (The Westworks)
Relocation Support: This role is based in London (The Westworks). Novartis is unable to offer relocation support: please only apply if accessible.
About the Role:
As Brand Lead for SMA Gene Therapies you will lead, develop and drive the execution of brand strategy with the objective to maximise market share and revenue growth for Novartis. About the Role
Key responsibilities:
Your responsibilities include, but are not limited to:
- Lead the marketing mix and implementation of promotional activities in line with marketing budgets, internal SOPs and Code of Conduct guidelines across Omni-channel platforms
- Lead, align and work with cross-functional teams to deliver brand strategy and operational plans
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brands
- Implement launch and recall of sales materials for field force, and updates where necessary
- Represent UK with international/regional teams and providing UK insight and contributing to international strategic decisions related to the therapy area and brands
- Owns and leads the brand strategy and planning processes in-line with International/CPO direction, OneBP and operational brand plan using insight driven analysis
- Achievement of sales targets
- Monitors and controls expenditure
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Requirements:
- Previous Brand Management experience is desirable
- Gene Therapies / Rare Disease experience is desirable
- People leadership or cross functional experience / leadership
- Proven ability to develop trust-based relationships with key internal and external stakeholders and in leading a matrix organisation
- Analytical and problem-solving skills
- Strong project management skills
- Experience of different stages of product life cycle (launch experience desirable)
- Thorough understanding of the UK NHS and pathways and how this impacts on the business
- Sales experience (Key Account Manager level) desirable
Commitment to Diversity:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis?
Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You'll receive:
Competitive salary, Annual bonus, Pension scheme, Share scheme, Health insurance, 25 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, learning and development opportunities.
Join our Novartis Network:
If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
#LI-DNI
Brand Lead SMA Gene Therapies employer: Novartis
Contact Detail:
Novartis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead SMA Gene Therapies
✨Tip Number 1
Familiarise yourself with Novartis' brand strategy and recent developments in SMA gene therapies. Understanding their current market position and challenges will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the gene therapy and rare disease sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends, which can be beneficial for your application.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional teams. Highlight specific examples where you've successfully collaborated with different departments to achieve a common goal, as this is crucial for the Brand Lead role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive marketing decisions in the past. This will demonstrate your ability to monitor product performance and adapt strategies accordingly.
We think you need these skills to ace Brand Lead SMA Gene Therapies
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Lead SMA Gene Therapies position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, particularly in gene therapies or rare diseases. Use specific examples that demonstrate your analytical skills, project management abilities, and experience with cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the role and the company. Mention your understanding of the UK NHS and how it impacts the business, as well as your commitment to diversity.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for any spelling or grammatical errors, and ensure that all information is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Novartis
✨Understand the Brand Strategy
Before your interview, make sure you have a solid grasp of Novartis' brand strategy for SMA Gene Therapies. Familiarise yourself with their current market position and how they plan to maximise market share. This will show your genuine interest in the role and your proactive approach.
✨Showcase Your Cross-Functional Experience
Highlight any previous experience you have working with cross-functional teams. Be prepared to discuss specific examples where you successfully collaborated with different departments to achieve a common goal. This is crucial for a role that requires alignment across various teams.
✨Demonstrate Analytical Skills
Since the role involves monitoring product performance and making data-driven decisions, be ready to discuss your analytical skills. Prepare examples of how you've used data to inform marketing strategies or improve product performance in the past.
✨Emphasise Your Commitment to Diversity
Novartis values diversity and inclusion, so be sure to express your commitment to these principles. Share experiences where you've contributed to an inclusive environment or worked with diverse teams, as this aligns with their company culture.