At a Glance
- Tasks: Lead AI search and SEO strategy to enhance content visibility across platforms.
- Company: Join Novartis, a leader in innovative medicine and patient care.
- Benefits: Competitive salary, performance bonuses, flexible working, and comprehensive benefits.
- Other info: Diverse and inclusive environment with opportunities for growth.
- Why this job: Make a real impact in healthcare by optimising AI search strategies.
- Qualifications: 10-12 years in tech development with strong SEO experience.
The predicted salary is between 40500 - 49500 £ per year.
Location: London
Relocation Support: Yes
Are you ready to reimagine medicine for patients? A new role has been created as part of our Customer Experience and Content Team. The Director AI Search and Visibility will be accountable for maximizing the visibility, discoverability, and relevance of Novartis content across AI-powered search ecosystems and traditional search environments. The role focuses on defining and executing the organization’s Search Engine Optimisation (SEO), GEO, and AI search strategy, ensuring that content is structured, optimized, and distributed to perform effectively across search engines, LLMs, and emerging discovery platforms.
About The Role
- Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring strong visibility in both traditional search engines and AI-driven discovery platforms (LLMs, assistants, generative search).
- Establish and implement GEO (Generative Engine Optimization) principles to improve how Novartis content is surfaced, interpreted, and reused by AI systems.
- Optimize content structure, tagging, and taxonomy to ensure machine readability, modularity, and reusability across search and omnichannel ecosystems.
- Partner with Content, Web, and Omnichannel teams to ensure all content is search-optimized by design, not retrofitted.
- Define and track AI search visibility metrics, including presence in LLM-generated responses, featured content surfaces, and search rankings.
- Lead experimentation and innovation in AI search, including prompt optimization, structured content frameworks, and emerging discovery formats.
- Collaborate with Data & Analytics teams to integrate search performance insights into omnichannel planning and content strategy.
- Ensure alignment with compliance, governance, and brand standards in all search and AI-related optimization activities.
- Build internal capability and awareness around AI search trends, risks, and opportunities, positioning Novartis as a leader in this space.
Essential Requirements
- 10–12 years of relevant experience in technology development.
- Strong experience with search engine optimisation.
- Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
- Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
- Proven ability to lead cross-functional teams in global or multi-market environments.
- Excellent facilitation and executive-level communication skills and driving decisions.
Benefits & Rewards
At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen. Expected Annual Base Salary Range for role: 84,490.00 - 156,910.00 GBP. The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically. In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave. Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process. You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines. Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people working together—collaborating, supporting, and inspiring one another to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
Director AI Search & Visibility in London employer: Novartis UK
At Novartis, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. As a Global Financial Controls & Compliance Process Experts Senior Manager, you will benefit from competitive compensation, flexible working options, and a commitment to employee growth through continuous learning and development opportunities. Join us in shaping the future of healthcare while enjoying a diverse and inclusive environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Director AI Search & Visibility in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Director AI Search & Visibility in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novartis UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novartis UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novartis UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novartis UK
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At Novartis UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
