At a Glance
- Tasks: Lead data-driven insights to enhance business performance and support brand strategies.
- Company: Join Novartis, a leader in innovative healthcare solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic role with a focus on diversity and inclusion in the workplace.
- Why this job: Make a real impact on patient lives through strategic insights and collaboration.
- Qualifications: 10+ years in insights or analytics, with strong leadership and market research skills.
The predicted salary is between 80000 - 100000 £ per year.
As Integrated Insights Head, you will serve as the strategic engine translating data into actionable insights that drive business performance. Partnering with Therapeutic Area and Value & Access teams, you will enable informed decision-making, support brand strategy, and bridge business priorities with advanced analytics and research outputs.
Key responsibilities
- Lead integrated insights generation combining market research, analytics, and competitive intelligence
- Translate brand strategies into research plans, KPIs, and measurable business insights
- Drive market research across therapeutic areas including patient journey mapping, segmentation, and market sizing
- Deliver deep-dive analyses leveraging internal and external data to inform strategy and performance
- Ensure effective use of global research assets and knowledge management platforms
- Act as key interface between commercial teams and data & analytics platforms to align priorities
- Own forecasting inputs including market models, assumptions, and scenario planning with Finance
- Enable cross-functional alignment on KPIs, dashboards, and success metrics
- Provide customer, payer, and ecosystem insights to support strategic and access decisions
- Foster a high-performing insights team and build organizational capabilities
Essential Requirements
- University degree in bioscience or business; consulting or market research background preferred
- 10+ years of experience in insights, analytics, or commercial strategy in healthcare
- 5+ years of leadership experience in cross-functional teams
- Strong expertise in primary and secondary market research and competitive intelligence
- Proven ability to translate strategy into insights, KPIs, and business actions
- Experience in forecasting, market modelling, and scenario planning in collaboration with Finance
- Strong stakeholder management skills across local and global teams
- Knowledge of compliance standards and regulatory environment
- Fluency in English; local language desirable
Why Novartis
We are reimagining medicine to improve and extend people’s lives. Join us to shape data-driven decisions that deliver meaningful impact for patients and strengthen our innovation-driven culture.
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
Integrated Insights Head in London employer: Novartis Farmacéutica
At Novartis, we pride ourselves on being an exceptional employer, fostering a collaborative and inclusive work culture that empowers our employees to thrive both personally and professionally. As the Integrated Insights Head in London, you will have the opportunity to lead a high-performing team, drive impactful data-driven decisions, and contribute to meaningful advancements in healthcare, all while enjoying a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Insights Head in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Novartis Farmacéutica and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Novartis Farmacéutica are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Novartis Farmacéutica on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Novartis Farmacéutica. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Insights Head in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novartis Farmacéutica. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novartis Farmacéutica:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novartis Farmacéutica’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novartis Farmacéutica
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Novartis Farmacéutica will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Novartis Farmacéutica, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
