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For Companies At a Glance
- Tasks: Lead the development of innovative omnichannel and content solutions for global customer engagement.
- Company: Join Novartis, a leader in the Life Sciences industry, dedicated to improving patient experiences.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of AI-driven content strategies that enhance customer experiences worldwide.
- Qualifications: 12+ years in web and content solutions; expertise in omnichannel strategies and Life Sciences.
- Other info: Location options include Basel, Dublin, or London; no relocation support available.
The predicted salary is between 54000 - 84000 £ per year.
Job ID REQ-10033631
Summary
The Executive Director, Omnichannel Enablement Products, is a key member of the Marketing Technology team within the Commercial and Launch Strategy, International organization. The MarTech team is dedicated to defining, delivering, and scaling the right technology products that empower international countries and regions to create and deploy high-value customer experiences and engagement.
This role involves overseeing the strategic direction, team management, and optimization of web products, content enablement capabilities, and AI-powered content solutions. It bridges product management, ecosystem integration, and innovation leadership to deliver scalable, efficient, and impactful content strategies globally.
In this role, you will adopt a customer-first mindset and possess a strong understanding of Omnichannel and Content Enablement technologies and strategies for Pharma. This includes incorporating AI to develop high-quality content creation in both Commercial and Medical functions, with Medical and Legal Review (MLR). The ideal candidate will have expertise in these capabilities, along with excellent analytical, organizational, and communication skills to translate business problems and insights into strategies for commercial excellence.
About the Role
Major Accountabilities:
- Develop, deliver, and maintain internal and external omnichannel, web, and content solutions that enable best-in-class user productivity. Support day-to-day operations by developing scalable processes and ensuring best practices are maintained. Critical to success is the ability to understand and optimize the movement of data across these systems.
- Ensure a feedback loop with Marketing, Sales, Analytics, and Technology stakeholders to understand goals and gaps, and develop new engagement strategies that advance goals.
- Partner with enterprise IT and US product owners to fully leverage internal tools and platforms; ensure adoption, utilization, and change management across all International markets.
- Define KPIs and metrics in complexity reduction, improved customer experience delivery, and speed to market.
- Evangelize and elevate the role of omnichannel marketing to fuel customer experience excellence.
- Define the strategic roadmap for web platforms, aligning with broader MarTech objectives.
- Ensure platforms deliver exceptional user experiences and align with global and local needs.
- Oversee content enablement strategies (DAM, Content Planning, AI Approval/MLR, AI Generation and Authoring) to accelerate the creation, localization, and personalization of content.
- Enable seamless collaboration and integration across platforms to build a unified content ecosystem.
- Drive AI-powered initiatives to improve content efficiency, personalization, and compliance:
- Assess and prioritize key AI use cases to enhance content workflows and reduce manual efforts.
- Establish KPIs and analytics frameworks to evaluate the impact and efficiency of AI-driven content solutions.
- Continuously explore emerging technologies to maintain a competitive edge in digital content strategies.
Location:
This role can be based in Basel CH, Dublin IE or London UK. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and accommodation:
Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to receive more detailed information about the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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Executive Director, Omnichannel Enablement Products employer: Novartis Farmacéutica
Contact Detail:
Novartis Farmacéutica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Executive Director, Omnichannel Enablement Products
✨Tip Number 1
Familiarize yourself with the latest trends in omnichannel marketing and content enablement technologies, especially within the Pharma industry. This knowledge will help you speak confidently about how you can leverage these technologies to enhance customer experiences during your interactions.
✨Tip Number 2
Network with professionals in the MarTech space, particularly those who have experience in the Life Sciences sector. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed complex web and content solutions in previous roles. Highlight your experience with AI-driven initiatives and how they improved efficiency and compliance in content workflows.
✨Tip Number 4
Demonstrate your ability to work collaboratively across teams by sharing instances where you've successfully aligned strategies with various stakeholders. This will showcase your organizational savvy and your capability to inspire extended teams to deliver excellence.
We think you need these skills to ace Executive Director, Omnichannel Enablement Products
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Executive Director position. Familiarize yourself with omnichannel strategies, content enablement technologies, and the specific needs of the Pharma industry.
Tailor Your CV: Customize your CV to highlight relevant experience in developing omnichannel solutions and managing web products. Emphasize your expertise in AI-powered content strategies and any previous roles that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience excellence and your ability to lead teams in a complex global environment. Use specific examples from your past experiences to demonstrate how you meet the qualifications outlined in the job description.
Highlight Key Achievements: In both your CV and cover letter, focus on quantifiable achievements that relate to the role. Mention specific KPIs you have defined or improved in previous positions, and how your contributions led to successful outcomes in omnichannel marketing or content enablement.
How to prepare for a job interview at Novartis Farmacéutica
✨Understand Omnichannel Strategies
Make sure to familiarize yourself with the latest trends and technologies in omnichannel marketing, especially within the Pharma industry. Be prepared to discuss how you can leverage these strategies to enhance customer experiences and engagement.
✨Showcase Your Leadership Skills
As an Executive Director, you'll need to demonstrate your ability to lead teams and manage complex projects. Prepare examples from your past experiences where you've successfully led initiatives, optimized processes, or driven change within an organization.
✨Highlight Your Analytical Abilities
This role requires strong analytical skills to translate business problems into actionable strategies. Be ready to discuss specific metrics or KPIs you've used in previous roles to measure success and drive improvements.
✨Prepare for Technical Discussions
Given the technical nature of this position, brush up on your knowledge of web architecture, content management systems, and AI-driven solutions. Be prepared to discuss how you've integrated these technologies in past roles to improve efficiency and compliance.
