At a Glance
- Tasks: Lead global marketing strategy and build a high-performance team in healthcare tech.
- Company: Join a market leader transforming elderly care with innovative technology solutions.
- Benefits: Enjoy flexible working options and the chance to make a real impact in healthcare.
- Other info: Opportunity to shape brand identity and drive growth in multiple international markets.
- Why this job: Be part of a mission-driven company redefining healthcare for the elderly globally.
- Qualifications: Experience in healthtech marketing and proven leadership in fast-paced environments required.
The predicted salary is between 72000 - 108000 £ per year.
About the Company: We are seeking a Head of Group Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.
Key Responsibilities:
- Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
- Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
- Global Brand Management: Shape the global brand identity and develop targeted campaigns.
- Operational & Team Building: Establish a marketing structure and build a high-performance team.
- Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
- Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.
Ideal Candidate:
- Proven global marketing leadership with healthtech or medtech experience.
- Expertise in marketing hardware and software products in regulated sectors.
- Familiarity with scale-up environments and establishing teams quickly.
- Strong skills in demand generation and brand building across geographies.
- Data-driven mindset and excellent cross-functional collaboration abilities.
- Proven leadership in developing remote, multi-location teams.
- Entrepreneurial spirit and cultural adaptability with a results-oriented focus.
Head of Group Marketing - Healthcare Technology employer: Novaris Search
As a market leader in Healthcare Technology, this company offers an exceptional work environment that fosters innovation and collaboration. Employees benefit from a dynamic culture that prioritises professional growth, with opportunities to lead global marketing strategies and shape the future of healthcare. Located at the forefront of technological advancement, team members enjoy the unique advantage of contributing to meaningful solutions that empower the elderly to live independently.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Group Marketing - Healthcare Technology
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Novaris Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Novaris Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Novaris Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Novaris Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Group Marketing - Healthcare Technology
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Novaris Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Novaris Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Novaris Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Novaris Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Novaris Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Novaris Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
