At a Glance
- Tasks: Lead brand and growth strategies across fashion and sports sectors using data-driven marketing.
- Company: Join Novara People, a dynamic business with a diverse portfolio of brands.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and manage exciting campaigns across multiple brands.
- Why this job: Make a real impact by enhancing customer engagement and driving brand success.
- Qualifications: Hands-on Klaviyo experience and strong marketing skills required.
The predicted salary is between 40500 - 49500 £ per year.
Novara People is recruiting for an experienced Brand & Growth Manager to join a growing business with a portfolio of brands across the fashion and grassroots sports sectors. This is a hands-on role combining brand, creative and commercial marketing. You’ll take ownership of customer lifecycle marketing, CRM, email and SMS strategy, brand campaigns and growth initiatives, with a strong focus on using customer data to increase engagement, retention, revenue and customer lifetime value.
The Role
- You’ll have significant ownership of Klaviyo, developing and improving the way the business communicates with customers throughout their journey.
- Your responsibilities will include:
- Building and optimising automated Klaviyo flows, including welcome, abandoned basket, post-purchase, cross-sell, win-back, VIP and reactivation journeys
- Creating detailed customer segments based on purchasing behaviour, AOV, lifetime value, engagement, product interest and lifecycle stage
- Managing the email and SMS marketing calendar across multiple brands
- Planning campaigns around product launches, promotions, seasonal activity and key trading periods
- Running A/B tests across creative, messaging, subject lines, offers, send times and calls to action
- Analysing campaign and customer data to identify opportunities to improve conversion, retention and ROI
- Developing strategies to increase repeat purchases, average order value and customer lifetime value
- Creating cross-sell, upsell, bundle and personalised marketing opportunities
- Developing campaign concepts that balance strong brand storytelling with commercial objectives
- Coordinating product launches, content shoots, campaign assets and supporting marketing activity
- Developing brand partnerships, collaborations and PR opportunities
- Supporting marketing activity across grassroots sports, including football, rugby, cricket, netball, hockey and basketball
- Working closely with creative, e-commerce, sales, product and senior management teams
Skills:
- For this role, strong hands-on Klaviyo experience is essential.
- We’re looking for someone who understands both the creative and commercial sides of marketing and is confident using data to make decisions.
- You’ll need:
- Strong working knowledge of Klaviyo, particularly flows, segmentation and campaign management
- Experience managing email and SMS marketing
- A good understanding of customer acquisition and retention
- Experience using customer data to improve marketing performance
- Strong communication and project management skills
- A commercial mindset with an understanding of metrics such as AOV, customer lifetime value, conversion and ROAS
- The ability to manage multiple campaigns and priorities across different brands
Brand Manager in Dewsbury employer: Novara People Ltd
Join a dynamic team at our Dunnington facility, where we prioritise employee well-being and growth in a fast-paced distribution environment. As an FLT Driver / Warehouse Operative, you'll enjoy a supportive work culture that values flexibility and teamwork, alongside opportunities for skill development and career advancement. With a focus on safety and efficiency, we offer a rewarding workplace that keeps you engaged and motivated throughout your shifts.
