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- Tasks: Create impactful messaging and oversee engaging marketing campaigns for technical audiences.
- Company: Join Novanta, a global leader in precision manufacturing and healthcare technology.
- Benefits: Enjoy flexible work, health coverage, mental health support, and extensive development opportunities.
- Why this job: Make a difference in healthcare and advanced manufacturing while growing your career.
- Qualifications: Degree in marketing or related field with 5+ years in B2B demand generation.
- Other info: Be part of a supportive culture focused on teamwork and social impact initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
Position: Demand Generation Manager
Location: UK Remote
What you will do:
- Build and refine messaging for technical and business decision-makers.
- Oversee creation of brochures, videos and white papers.
- Execute paid media, ABM, webinar and email campaigns.
- Produce content suited to technical buyers, including datasheets, case studies and ROI tools.
- Develop nurture programs that move prospects from engagement to MQL and SQL.
- Track and optimise performance using Salesforce, Account Engagement and ZoomInfo.
- Use intent and ABM tools to focus on high-value accounts.
What you bring:
- Degree in marketing, communications or similar field.
- Five or more years in B2B demand generation.
- Experience with complex buying cycles and technical audiences.
- Strong skills in automation, CRM, analytics and communication.
- Ability to translate technical product benefits into clear messaging.
Why join Novanta:
- You will join a company with a strong culture based on cohesive teams, engaged employees, a shared growth system and clear values, known as The Novanta Way.
- You will benefit from extensive development opportunities through Novanta University, including workshops, masterclasses and a structured onboarding programme.
- You will have chances to participate in community and sustainability initiatives through programmes such as NovantaCARES and NovantaSUSTAIN, which support social impact and environmental responsibility.
- You will join a financially strong global business serving medical and advanced industrial OEMs, aligned to a clear mission of being a trusted technology partner with strong recent performance.
- You will have access to a broad set of benefits, including health coverage, mental‑health support, flexible work arrangements and paid volunteer time, as reported in public disclosures.
Reach out to Rebecca Pelham to discuss this role further.
Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.
Demand Generation Manager - Precision Manufacturing employer: Novanta
Contact Detail:
Novanta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager - Precision Manufacturing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Novanta. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your demand generation successes. When you get that interview, let your work speak for itself.
✨Tip Number 3
Be ready to discuss your strategies! Brush up on how you've tackled complex buying cycles and engaged technical audiences. They’ll want to know how you can translate that into results for Novanta.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Novanta team.
We think you need these skills to ace Demand Generation Manager - Precision Manufacturing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience in B2B demand generation and how it aligns with Novanta's mission of innovation in healthcare and advanced manufacturing.
Showcase Your Skills: Don’t forget to emphasise your strong skills in automation, CRM, and analytics. We want to see how you can translate technical product benefits into clear messaging that resonates with decision-makers.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Novanta!
How to prepare for a job interview at Novanta
✨Know Your Audience
Before the interview, research Novanta and its products. Understand their target market and the specific challenges faced by technical decision-makers in precision manufacturing. This will help you tailor your responses and demonstrate that you can effectively communicate technical benefits to the right audience.
✨Showcase Your Campaign Success
Be prepared to discuss specific demand generation campaigns you've executed in the past. Highlight your experience with ABM, email campaigns, and content creation. Use metrics to illustrate how your efforts led to increased engagement or conversions, as this aligns perfectly with what Novanta is looking for.
✨Demonstrate Technical Acumen
Since the role involves translating technical product benefits into clear messaging, brush up on relevant technical concepts related to healthcare and advanced manufacturing. Be ready to explain how you would approach creating content like datasheets and case studies for technical buyers.
✨Ask Insightful Questions
Prepare thoughtful questions about Novanta's current marketing strategies and future goals. Inquire about their use of tools like Salesforce and ZoomInfo, and how they measure success in demand generation. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
