Demand Generation Manager - Precision Manufacturing

At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

You will lead demand generation for a precision manufacturing business unit. You will design and run integrated campaigns, create high‑quality content for technical audiences and work closely with sales to convert interest into qualified opportunities.

• Build and refine messaging for technical and business decision-makers.
• Oversee creation of brochures, videos and white papers.
• Execute paid media, ABM, webinar and email campaigns.
• Produce content suited to technical buyers, including datasheets, case studies and ROI tools.
• Develop nurture programs that move prospects from engagement to MQL and SQL.
• Track and optimise performance using Salesforce, Account Engagement and ZoomInfo.
• Use intent and ABM tools to focus on high-value accounts.

• Degree in marketing, communications or similar field.
• Five or more years in B2B demand generation.
• Experience with complex buying cycles and technical audiences.
• Strong skills in automation, CRM, analytics and communication.
• Ability to translate technical product benefits into clear messaging.

• You will join a company with a strong culture based on cohesive teams, engaged employees, a shared growth system and clear values, known as The Novanta Way.
• You will benefit from extensive development opportunities through Novanta University, including workshops, masterclasses and a structured onboarding programme.
• You will have chances to participate in community and sustainability initiatives through programmes such as NovantaCARES and NovantaSUSTAIN, which support social impact and environmental responsibility.
• You will join a financially strong global business serving medical and advanced industrial OEMs, aligned to a clear mission of being a trusted technology partner with strong recent performance.
• You will have access to a broad set of benefits, including health coverage, mental‑health support, flexible work arrangements and paid volunteer time.

Reach out to Rebecca Pelham to discuss this role further. Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.