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- Tasks: Lead demand generation campaigns and create engaging content for technical audiences.
- Company: Join Novanta, a leader in precision manufacturing and innovative technology solutions.
- Benefits: Enjoy flexible work, health coverage, mental health support, and professional development opportunities.
- Why this job: Make an impact in healthcare and advanced manufacturing while growing your career.
- Qualifications: Degree in marketing and 5+ years in B2B demand generation required.
- Other info: Be part of a supportive culture focused on innovation and community initiatives.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.
You will lead demand generation for a precision manufacturing business unit. You will design and run integrated campaigns, create high‑quality content for technical audiences and work closely with sales to convert interest into qualified opportunities.
What you will do- Build and refine messaging for technical and business decision-makers.
- Oversee creation of brochures, videos and white papers.
- Execute paid media, ABM, webinar and email campaigns.
- Produce content suited to technical buyers, including datasheets, case studies and ROI tools.
- Develop nurture programs that move prospects from engagement to MQL and SQL.
- Track and optimise performance using Salesforce, Account Engagement and ZoomInfo.
- Use intent and ABM tools to focus on high-value accounts.
- Degree in marketing, communications or similar field.
- Five or more years in B2B demand generation.
- Experience with complex buying cycles and technical audiences.
- Strong skills in automation, CRM, analytics and communication.
- Ability to translate technical product benefits into clear messaging.
- You will join a company with a strong culture based on cohesive teams, engaged employees, a shared growth system and clear values, known as The Novanta Way.
- You will benefit from extensive development opportunities through Novanta University, including workshops, masterclasses and a structured onboarding programme.
- You will have chances to participate in community and sustainability initiatives through programmes such as NovantaCARES and NovantaSUSTAIN, which support social impact and environmental responsibility.
- You will join a financially strong global business serving medical and advanced industrial OEMs, aligned to a clear mission of being a trusted technology partner with strong recent performance.
- You will have access to a broad set of benefits, including health coverage, mental‑health support, flexible work arrangements and paid volunteer time.
Reach out to Rebecca Pelham to discuss this role further. Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Demand Generation Manager employer: Novanta Inc.
Contact Detail:
Novanta Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise in demand generation and technical content creation.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your role as a Demand Generation Manager can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Demand Generation Manager role. Highlight your experience in B2B demand generation and any specific campaigns you've run that relate to precision manufacturing or technical audiences.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for demand generation and how your skills can help us create high-quality content and integrated campaigns.
Showcase Your Technical Skills: Since we’re looking for someone who can translate technical product benefits into clear messaging, make sure to highlight your experience with automation, CRM, and analytics tools in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and for you to stay updated on your status!
How to prepare for a job interview at Novanta Inc.
✨Know Your Audience
Before the interview, research Novanta and their precision manufacturing sector. Understand their products and how they impact healthcare and advanced manufacturing. This will help you tailor your responses to show how your experience aligns with their needs.
✨Showcase Your Campaign Success
Be ready to discuss specific demand generation campaigns you've led in the past. Highlight metrics like conversion rates and ROI, especially those that involved technical audiences. This demonstrates your ability to drive results in a B2B environment.
✨Prepare for Technical Questions
Since the role involves creating content for technical buyers, brush up on relevant industry terminology and trends. Be prepared to explain how you translate complex product benefits into clear messaging that resonates with decision-makers.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in Novanta's mission and culture. Inquire about their approach to nurturing leads or how they measure success in demand generation. This shows you're not just interested in the role, but also in contributing to their goals.
