Performance Marketing Lead

About NOVA

NOVA Wealth is a fast growing start up looking to change the face of financial advice and the way it’s delivered in the UK. We firmly believe that a human adviser needs to be at the heart of every client relationship, however by leveraging technology we can empower our advisers to deliver higher levels of service and cut out a lot of the day to day admin that gets in the way. At our core, we’re here to build a game changer in the advice industry that delivers better customer outcomes, at a lower cost, for more people. Through customer‑centric advisers supported by our innovative Lifeline technology, we empower our customers to go beyond just making smarter financial decisions to living the lives they dream of.

About the role

At NOVA, we don’t just "run ads", we build high-performance growth loops. This is a builder role: you’ll help design and scale our paid acquisition engine, not simply manage an established playbook. We are looking for a Performance Marketing Lead who lives and breathes execution. This is a role for a practitioner, a specialist who finds genuine excitement in the "nitty-gritty" of campaign architecture and the rush of a perfectly optimised funnel. You will be the driving force behind our paid acquisition, responsible for the day-to-day management, scaling, and relentless optimisation of our performance channels. You aren't just overseeing a budget; you are the one inside the platforms, turning the dials, testing the creative, and ensuring that every pound we spend is working as hard as possible to bring our life-changing financial advice to more people.

What you’ll be doing

• Channel Mastery: You will be "hands‑on-tools" across Google Ads, LinkedIn, and Meta. You’ll be responsible for building, launching, and managing campaigns from the ground up, ensuring technical excellence in every setup.
• Rapid Experimentation: You’ll lead a high‑cadence testing roadmap. From headline tweaks and CTA buttons to landing page layouts, you will be constantly iterating to find the "Gold Standard" for lead generation.
• Funnel Optimisation: You’ll own the journey from the first click to the first meeting. You will identify friction points in our conversion paths and work to smooth them out, ensuring a seamless bridge between our marketing and our proposition.
• Data Integrity & Reporting: You will maintain a hawk‑like focus on the data. You’ll be responsible for daily performance tracking, and you’ll help define our tracking and attribution approach to ensure the right events, funnel stages, and conversion signals are measured accurately so we can react instantly to shifts in CAC or lead quality.
• Creative Collaboration: You’ll act as the bridge between performance data and creative output. You’ll use performance insight to shape ad creative and landing page direction — partnering with others where needed, but taking a clear view on what should be tested and why.
• Scaling the Engine: As we grow, you will identify new sub‑channels and opportunities to scale our reach without sacrificing efficiency, helping put NOVA at the forefront of the UK wealth management space.

About you

• Platform Specialist: You have deep, practical experience in the weeds of Google Ads and Meta Business Suite. You don’t need an agency to build a campaign for you, you’re the expert.
• Commercially Accountable: You have experience not just running campaigns, but delivering results. You understand how to optimise for lead quality, conversion, and CAC — not just platform metrics.
• "Do-er" Mentality: You get a kick out of execution. You’re the person who sees a 5% improvement in performance and immediately wants to know how to turn it into 10%.
• Analytical & Precise: You have a natural affinity for numbers. You intuitively diagnose performance and use that to chase better results.
• Agile & Proactive: In a startup environment, speed is a feature. You’re comfortable moving fast, breaking things (safely), and learning even faster.
• Tech‑Native: You are comfortable with the modern growth stack, from CRM integrations to tracking pixels and GTM. You enjoy finding tech‑driven solutions to marketing bottlenecks.
• High Integrity: You understand the weight of the industry we operate in. You execute with a sense of responsibility, ensuring our growth never comes at the cost of our reputation or client values.
• Proven Commitment: You’ve demonstrated the ability to commit to and complete something meaningful over a sustained period — whether that’s a university degree, building a business, or developing deep expertise in a craft.

You’ll feel right at home if you’re…

• Helpful: random acts of kindness make the workplace a better place so, go out of your way to be helpful, and give people reasons to smile.
• Straightforward: life is complicated enough. Don’t make it harder for yourself, or for others. Sometimes the simplest approach works wonders.
• Bold: every great business started with a flash of inspiration. If you’ve got a great idea, don’t keep it to yourself.

Benefits

• Join a firm with genuine purpose and impact on our customers, along with a strong moral code.
• Competitive salary + benefits (bonus, pension, private medical, income protection, death in service).
• Potential to get equity in the company in the future.
• Access to Wellness / mental health support (Headspace App + mental health support through private medical).
• Budget for additional learning / cost of exams.
• Electric vehicle leasing through salary sacrifice / cycle to work scheme.
• Flexible working hours and hybrid remote working (typically 2-3 days a week working in the office (20 Farringdon Street)).
• Exceptionally open and diverse, multinational team.
• Entrepreneurial, creative environment.