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- Tasks: Lead creative strategies for paid ads on TikTok, Meta, and more.
- Company: Join a renowned cosmetic dental brand based in Altrincham.
- Benefits: Enjoy a hybrid work model with 3 days in-office and 2 days WFH.
- Why this job: Be at the forefront of innovative advertising while driving exceptional ROI.
- Qualifications: Experience in performance marketing with a strong creative focus is essential.
- Other info: Collaborate with influencers and agencies to create engaging content.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Creative strategist to work for a well known cosmetic dental brand based in Altrincham The role is Hybrid and is 3 days in the office 2 WFH Role Overview We’re looking for a data-driven, idea-generating Creative Strategist to lead the development and optimisation of creative concepts for our paid advertising campaigns across TikTok, Meta, Pinterest, Snapchat, and emerging channels. You’ll combine a strong understanding of performance marketing with a passion for fresh, on-trend creative to ensure our ads don’t just look good — they deliver exceptional ROI. Key Responsibilities Develop and own the creative strategy for all paid social ads, ensuring they are performance-focused and aligned with brand guidelines. Conduct creative research — analyse competitor ads, industry trends, and emerging formats to inspire new ideas. Work closely with the social media, influencer, and e-commerce teams to ensure paid creative aligns with organic content and wider campaigns. Produce detailed creative briefs for designers, videographers, and content creators that clearly outline concepts, hooks, and performance goals. Review ad performance data to identify creative winners and iterate for maximum ROAS. Lead creative testing plans — including thumbnails, hooks, copy, and visual styles — to improve click-through and conversion rates. Stay on top of platform best practices and innovations in ad formats to keep the clients campaigns ahead of the curve. Collaborate with external agencies, influencers, and content partners to source UGC-style and branded creative for ads. Maintain an organised creative library of high-performing assets and learnings. Skills & Experience Essential: Proven experience in a paid social / performance marketing role with a strong creative focus. Deep knowledge of TikTok Ads, Meta Ads, and at least one other paid platform (Snapchat, Pinterest, YouTube). Ability to analyse ad performance data and translate insights into actionable creative changes. Strong copywriting skills for short-form, high-impact ad scripts and captions. Familiarity with UGC-style content and influencer-led creative. Understanding of direct-to-consumer e-commerce marketing funnels. Desirable: Experience in the beauty, lifestyle, or oral care industry. Knowledge of video editing tools (e.g., CapCut, Adobe Premiere Pro) for light creative tweaks. Basic graphic design skills for mock-ups (e.g., Canva, Figma). Personal Attributes Creative thinker who understands commercial performance. Obsessed with trends and new creative formats. Proactive self-starter who thrives in a fast-paced, growing brand environment. Collaborative and communicative with both creative and analytical teams
Creative strategist employer: Nova Recruitment
Contact Detail:
Nova Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative strategist
✨Tip Number 1
Familiarise yourself with the latest trends in cosmetic dentistry and how they are represented in advertising. This will help you generate fresh ideas that resonate with the target audience and align with the brand's identity.
✨Tip Number 2
Engage with content on platforms like TikTok, Meta, and Pinterest to understand what types of ads are performing well. Take notes on creative elements that catch your eye and think about how you can incorporate similar strategies into your own work.
✨Tip Number 3
Network with professionals in the beauty and lifestyle sectors, especially those who have experience in performance marketing. They can provide insights and tips that could give you an edge in your application process.
✨Tip Number 4
Prepare to discuss specific examples of successful ad campaigns you've worked on. Be ready to explain your thought process behind creative decisions and how they contributed to achieving performance goals.
We think you need these skills to ace Creative strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social and performance marketing. Emphasise your creative projects and any specific platforms you've worked with, such as TikTok or Meta.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creative strategy and how it aligns with the brand's vision. Mention specific campaigns or trends that inspire you and how you can contribute to their success.
Showcase Your Creative Work: If possible, include a portfolio or examples of previous ad campaigns you've worked on. Highlight your role in developing creative concepts and any measurable results achieved.
Demonstrate Data-Driven Insights: In your application, mention your ability to analyse ad performance data. Provide examples of how you've used insights to improve campaign performance and ROI in past roles.
How to prepare for a job interview at Nova Recruitment
✨Showcase Your Creative Portfolio
Bring along a portfolio that highlights your best creative work, especially any campaigns you've developed for social media platforms like TikTok and Meta. This will demonstrate your ability to create engaging content that drives performance.
✨Understand the Brand and Its Audience
Research the cosmetic dental brand thoroughly before the interview. Understand their target audience, current marketing strategies, and how they position themselves in the market. This knowledge will help you tailor your responses and show your genuine interest.
✨Prepare for Data-Driven Discussions
Be ready to discuss how you've used data to inform your creative strategies in past roles. Prepare examples of how you've analysed ad performance and made adjustments to improve ROI, as this is crucial for the role.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social media advertising and emerging platforms. Being able to discuss recent innovations or successful campaigns will show that you're proactive and passionate about staying ahead in the industry.
