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- Tasks: Drive growth through innovative Meta and TikTok advertising strategies.
- Company: Join a revolutionary oral hygiene brand making a real difference.
- Benefits: Competitive salary, creative freedom, and the chance to shape marketing strategies.
- Why this job: Be at the forefront of performance marketing and influence revenue directly.
- Qualifications: 3-6+ years in paid social, with strong Meta experience required.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Paid Social Growth Manager (Meta & TikTok) to work for a Premium Oral Hygiene brand in Altrincham. Must have Meta buying experience, non-negotiable.
Are you someone who enjoys combining performance marketing and creative thinking? Do you want to be in a high impact role with direct influence on revenue?
About the company: A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users' smiles but also protect the teeth against cavities.
About the role: Our client is currently working with external agencies for paid media but are now bringing this function in-house to unlock faster growth, better creative iteration, and stronger performance. They’re looking for a Paid Social Growth Manager to take full ownership of Meta and TikTok advertising—driving customer acquisition, scaling spend efficiently and working closely with the creative team to build a high-performing ad engine.
Key Responsibilities:
- Own and manage Meta (Facebook/Instagram) and TikTok ad accounts
- Scale paid social spend while hitting CPA, MER, and revenue targets
- Allocate budgets effectively across campaigns and platforms
- Identify and unlock new scaling opportunities
- Work closely with the Social Media Manager and content team to develop high-performing ad creatives
- Brief new ad concepts weekly (UGC, hooks, angles, formats)
- Analyse creative performance and iterate rapidly
- Build a structured creative testing pipeline
- Monitor and optimise campaigns daily based on performance data
- Own key metrics: CPA, ROAS, MER, CTR, CVR
- Run structured A/B tests across creatives, audiences, and landing pages
- Provide actionable insights to improve funnel performance
- Meta Experience: Advantage+ Shopping Campaigns (ASC) / Broad targeting & scaling structures
- TikTok: Spark Ads / Creator/whitelisting strategies / Native-first creative approach
Skills and expertise:
- 3–6+ years experience in paid social (Meta required, TikTok strongly preferred)
- Proven experience scaling DTC/ecommerce brands
- Experience managing significant monthly ad spend (£50k–£300k+)
- Strong understanding of performance metrics (CPA, MER, LTV, ROAS)
- Ability to analyse data and translate it into clear actions
Paid Social Growth Manager in Altrincham employer: Nova Recruitment
Contact Detail:
Nova Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Growth Manager in Altrincham
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes with Meta and TikTok ads. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing and creative strategies. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always on the lookout for talent like yours.
We think you need these skills to ace Paid Social Growth Manager in Altrincham
Some tips for your application 🫡
Show Off Your Meta Skills: Make sure to highlight your experience with Meta buying in your application. We want to see how you've successfully managed campaigns and scaled ad spend, so don’t hold back on the details!
Be Creative!: Since this role combines performance marketing with creative thinking, let your personality shine through. Share examples of innovative ad concepts you've worked on or how you’ve collaborated with creative teams to drive results.
Know Your Numbers: We love data-driven decision-making! Include specific metrics from your past campaigns, like CPA, ROAS, and MER, to show us how you’ve impacted revenue and performance. Numbers speak louder than words!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Nova Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok advertising strategies. Brush up on the latest features, trends, and best practices for both platforms. Being able to discuss specific campaigns or case studies will show your expertise and passion for paid social.
✨Showcase Your Creative Side
Since the role involves working closely with the creative team, come prepared with examples of successful ad creatives you've developed or managed. Think about how you can blend performance marketing with innovative ideas to drive customer acquisition.
✨Be Data-Driven
Prepare to discuss how you’ve used data to optimise campaigns in the past. Bring examples of key metrics you’ve monitored, like CPA and ROAS, and be ready to explain how you’ve made decisions based on performance data. This will demonstrate your analytical skills and strategic thinking.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company’s growth and challenges. Inquire about their current ad strategies, what success looks like for them, and how they envision the role evolving. This shows you’re not just looking for a job, but are genuinely interested in contributing to their success.