At a Glance
- Tasks: Create and optimise engaging video ads for Meta and TikTok to drive sales.
- Company: Join a premium oral hygiene brand with a dynamic hybrid work culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and performance.
- Why this job: Be the creative force behind impactful ads that resonate with audiences.
- Qualifications: 2-5 years in paid social ad creation, strong scriptwriting and analytical skills.
The predicted salary is between 36000 - 60000 € per year.
We are looking for a Creative Strategist – Paid Social (Meta & TikTok Ads) to join a premium oral hygiene brand in Altrincham.
Location: Hybrid
Reports to: Head of Marketing, CEO
Works closely with: Video Editor Freelancers, Social Media Manager, Paid Ads Team
Role Overview
We’re looking for a highly skilled, experienced Creative Strategist to take our paid social advertising to the next level. This role is exclusively focused on direct-response ad creative for Meta and TikTok—NOT organic social. You will be responsible for ideating, scripting, structuring, and optimising high-performing video creatives that drive scale, lower CPA, and expand our paid acquisition channels. Working closely with our freelance video editors, you’ll ensure every asset is strategically crafted, fast-paced, thumb-stopping and engineered for conversions. This is a key role for scaling the paid media engine.
Responsibilities
- Creative Strategy & Ideation
- Develop end-to-end paid social creative strategies for Meta & TikTok (no organic content).
- Analyse performance data weekly to identify winning hooks, angles, structures, and concepts.
- Continuously research competitor ads, market trends, and consumer psychology to fuel creative direction.
- Build and maintain a creative testing roadmap to ensure constant iteration and scale.
- Creative Production & Execution
- Write high-converting scripts, storyboards, and briefs for editors and talent.
- Direct the creation of UGC, testimonial ads, product demo creatives, comparison ads, problem/solution ads, etc.
- Manage and collaborate with our freelance video editors, ensuring high-quality, brand-aligned output.
- Review all edits, refine, and approve before passing to the paid ads team for launch.
- Performance & Optimisation
- Monitor creative performance across all paid channels, identifying what’s working and what needs reworking.
- Quickly iterate new variations (hooks, CTAs, angles, edits) based on data insights.
- Work hand-in-hand with the paid ads manager to ensure creative matches scaling strategy.
- Cross-Functional Collaboration
- Work with the marketing team to ensure consistent messaging.
- Coordinate with influencer partners for paid-ads UGC-only deliverables.
- Provide direction and guidance to maintain creative excellence throughout the funnel.
Experience
- 2–5 years experience producing direct-response paid social creatives for e-commerce brands.
- Strong understanding of Meta and TikTok ad formats, platform psychology, and what makes a winning ad.
- Ability to write scripts, hooks, CTAs, and test structures that convert.
- Experience working with or managing video editors.
- Comfortable analysing creative performance data and turning insights into new ideas.
- Up-to-date with creative trends, editing styles, top-performing formats, and competitive landscape.
- Highly creative, fast-paced, detail-driven, and obsessed with performance.
Bonus (Not Required)
- Experience in beauty, wellness, or oral-care ecommerce.
- Understanding of user-generated content sourcing and talent direction.
KPIs
- CPA reduction
- ROAS increase
- Creative testing velocity
- Number of high-performing winning ads produced per month
- Speed of iteration and turnaround
- Contribution to scaling monthly ad spend while maintaining efficiency
Summary
This role is perfect for someone who is creative and analytical, thrives in fast-paced ecommerce environments, and has proven experience creating high-performing direct-response ads for Meta and TikTok. You’ll own the entire creative pipeline for paid ads and play a crucial role in scaling.
Locations
Creative Strategist – Paid Social in Altrincham, Trafford employer: Nova Recruitment
Join a dynamic and innovative team at a premium oral hygiene brand in Altrincham, where creativity meets strategy in a hybrid work environment. We foster a collaborative culture that values employee growth, offering opportunities to develop your skills while working on exciting projects that make a real impact. With a focus on performance and creativity, you'll be empowered to drive results and contribute to the success of our paid social advertising efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist – Paid Social in Altrincham, Trafford
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially if it’s related to paid social ads. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its ad strategies. Bring ideas to the table that could improve their campaigns—this shows initiative and creativity!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you, and applying directly can give you an edge.
We think you need these skills to ace Creative Strategist – Paid Social in Altrincham, Trafford
Some tips for your application 🫡
Show Off Your Creativity:When you're applying for the Creative Strategist role, make sure to showcase your creative flair! Include examples of past campaigns you've worked on, especially those that drove results on Meta and TikTok. We want to see how you think outside the box!
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to highlight your experience with direct-response ads and your understanding of the platforms. We love it when candidates show they’ve done their homework about us and the role!
Data-Driven Insights Matter:Since this role is all about performance, be sure to mention any experience you have with analysing ad performance data. Share specific metrics or KPIs you've improved in previous roles. We’re looking for someone who can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Nova Recruitment
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta and TikTok ad formats. Familiarise yourself with what makes a successful direct-response ad on these platforms. Bring examples of ads that have inspired you or that you think are particularly effective.
✨Showcase Your Creative Process
Be ready to discuss your creative strategy and ideation process. Prepare to walk through how you develop scripts, storyboards, and briefs. Highlight any past experiences where your creative direction led to measurable success in ad performance.
✨Data-Driven Mindset
Demonstrate your ability to analyse performance data. Be prepared to talk about how you’ve used insights from previous campaigns to iterate and improve creatives. Bring specific examples of how your adjustments led to lower CPA or increased ROAS.
✨Collaboration is Key
Since this role involves working closely with video editors and the marketing team, be ready to discuss your experience in cross-functional collaboration. Share examples of how you’ve successfully managed projects with freelancers or other teams to achieve a common goal.
