At a Glance
- Tasks: Lead innovative marketing campaigns and drive awareness in the automotive sector.
- Company: Join a dynamic team at Nova Credit, a leader in automotive solutions.
- Benefits: Enjoy competitive salaries, unlimited PTO, wellness perks, and professional development budgets.
- Other info: Work in a creative environment with opportunities for career advancement and global travel.
- Why this job: Make an impact by crafting compelling narratives that resonate with automotive lenders and dealers.
- Qualifications: 4-8 years in B2B growth marketing with strong storytelling and collaboration skills.
The predicted salary is between 52200 - 63800 £ per year.
- As Campaign Marketing Lead for our Automotive business unit, you’ll drive awareness, demand generation, and thought leadership across the auto ecosystem
- You’ll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase Nova Credit’s solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass
- This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders
- You’ll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical
- Understand Nova Credit’s value proposition, products, and positioning within the automotive lending industry
- Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships
- Review and audit existing marketing assets and identify content and campaign gaps across audience segments
- Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition
- Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers
- Execute Nova Credit’s presence at 1-5 major industry conferences
- Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit
- Build relationships with partner marketing teams to enable co-marketing initiatives
- Begin outlining regional roadshow strategy and pilot framework
- Contribute to the re-design and overhaul of the Nova Credit website
- Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption
- Lead Nova Credit’s conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
- Launch and iterate on regional roadshow model—designing replicable event formats that bring together dealers, automotive lenders, and platform partners
- Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
- Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness
Benefits
- SF / NY salaries across the US
- Free flight anywhere in the world on every anniversary
- Complementary wellness benefits, including Headspace and Ginger subscriptions
- $75/month contribution by Nova towards commuter benefits
- $50/month contribution by Nova Credit towards your cell phone bill
- Dental and vision are 95% subsidized for Nova Credit employees, and 50% for dependents
- Unlimited paid time off policy
- $1500/year professional development budget
- Catered lunch on Mondays, Wednesdays, and Fridays
- Health insurance
- Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers
- Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
- Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
- 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
- Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
- Experience in auto lending marketing preferred
- Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
- Data-informed mindset—you understand how to measure content performance and optimize based on metrics
- #J-18808-Ljbffr
Campaign Marketing Lead employer: Nova Credit
At Nova Credit, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Campaign Marketing Lead in the vibrant automotive sector, you'll enjoy competitive salaries reflective of SF/NY standards, unlimited paid time off, and a generous professional development budget, all while collaborating with passionate teams to drive impactful marketing initiatives. Our commitment to employee well-being is evident through comprehensive wellness benefits and unique perks like free flights on anniversaries, making Nova Credit a truly rewarding place to grow your career.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nova Credit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nova Credit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nova Credit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nova Credit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nova Credit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nova Credit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nova Credit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nova Credit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nova Credit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nova Credit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
