Content Creator in West Bridgford

Role Profile

Department: Marketing and Communications

Responsible to: Head of Communications

Salary: £25,500 – £27,000 per annum

Key Responsibilities

• Plan, shoot and edit high‑quality video content for Nottinghamshire CCC’s social, digital and marketing channels.
• Produce platform‑specific content for TikTok, Instagram, YouTube, X, Facebook and LinkedIn.
• Capture matchday, training, behind‑the‑scenes, player, fan, community and event content.
• Create fast‑turnaround edits during live matchdays and events.
• Film interviews, features, promotional content and sponsor‑related assets.
• Develop creative ideas for recurring video formats and content series.
• Maintain high standards of visual identity, tone of voice and brand consistency.

Social Media and Content Distribution

• Use a strong understanding of social media algorithms to optimise content for reach, engagement, watch time and shareability.
• Tailor content for each platform, recognising differences in audience behaviour, format, timing and tone.
• Monitor trends, platform changes and emerging formats relevant to sport and cricket audiences.
• Support the scheduling and publishing of content across club channels.
• Use analytics to assess content performance and make recommendations for improvement.
• Help identify opportunities to grow younger, more diverse and more digitally engaged audiences.

Matchday and Event Content

• Support content delivery across all event days at Trent Bridge.
• Capture live atmosphere, fan moments, player arrivals, warm‑ups, wickets, celebrations and behind‑the‑scenes content.
• Work at pace to deliver reactive content during key moments.
• Collaborate with media, commercial, ticketing, retail and community teams to support wider club objectives.
• Be available to work evenings, weekends and bank holidays in line with the cricket calendar.

Creative Development

• Contribute ideas for campaigns, launches, player announcements, ticket promotions and community storytelling.
• Stay informed about best practice in sports content, cricket media, creator culture and digital storytelling.
• Support photography, graphic and written content where required.
• Help maintain an organised content archive, including video files, project files and digital assets.
• Ensure content reflects the values, inclusivity and reputation of Nottinghamshire CCC and Trent Bridge.

Person Specification – Essential Skills and Experience

• Proven experience creating video content for social media, either professionally, freelance, in sport, media, entertainment or as a creator.
• Strong filming and editing skills, with the ability to produce polished short‑form video content.
• Confident using editing software.
• Strong understanding of social platforms.
• Knowledge of how social media algorithms influence content reach, including watch time, retention, engagement, hooks, trends and posting formats.
• Ability to shoot content using cameras, smartphones, microphones and basic lighting equipment.
• Excellent sense of storytelling and visual composition.
• Ability to work quickly and accurately in a live sport or event environment.
• Strong copywriting skills for captions, headlines and social posts.
• Good understanding of analytics and the ability to use data to improve content performance.
• Highly organised, with the ability to manage multiple projects and deadlines.
• Willingness to work evenings, weekends and matchdays as required.

Person Specification – Desirable Skills and Experience

• Experience working in sport, cricket, live events or a fast‑paced media environment.
• Knowledge of county cricket, The Hundred, women’s cricket and the wider cricket landscape.
• Experience using Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop or Lightroom.
• Basic graphic design or motion graphics skills.
• Experience producing content for sponsors, partners or commercial campaigns.
• Photography skills.
• Understanding of YouTube optimisation, thumbnails, titles, descriptions and audience retention.
• Experience using social media management and analytics tools.

Person Specification – Personal Attributes

• Creative, curious and full of ideas.
• Calm under pressure, especially on matchdays and during live events.
• Digitally native, with a strong instinct for what will perform on social platforms.
• Passionate about sport, storytelling and audience growth.
• Proactive and willing to experiment with new formats.
• Professional, reliable and able to represent the club appropriately around players, staff, supporters and partners.
• Inclusive in approach, with an ability to create content that appeals to a broad range of audiences.

Key Performance Indicators

• Growth in reach, engagement and video views across key social platforms.
• Improvement in video watch time, completion rates and audience retention.
• Delivery of regular, high‑quality video content across club channels.
• Successful support of matchday, campaign and commercial content requirements.
• Development of new content formats that attract and retain audiences.
• Positive feedback from internal teams, players, supporters and partners.