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- Tasks: Lead initiatives to boost Leicestershire's tourism and engage with local businesses.
- Company: Join Leicestershire County Council, a diverse and inclusive employer.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact on the region's tourism and economy while collaborating with passionate partners.
- Qualifications: Degree-level education or equivalent experience in tourism, marketing, or business growth.
- Other info: Dynamic role with excellent career development in a supportive environment.
The predicted salary is between 43860 - 47829 £ per year.
Organisation: Leicestershire County Council
Work Location: Leicester City Council, City Hall, 115 Charles Street, Leicester, LE1 1FZ and Leicestershire County Council, Room 200, County Hall, Leicester Road, Glenfield, Leicestershire, LE3 8RA
Worker Category: Hybrid Worker
Salary: £43,860 - £47,829 per annum (pro-rata for part-time)
Working Hours: Full-time (37 hours, Monday to Friday)
Contract Type: Permanent
Closing Date: 18th January 2026
Interview Date(s): w/c 2nd February 2026
Do you have a passion for Tourism? Join Leicester and Leicestershire’s Place Marketing Team to help promote our region.
About the role
An exciting opportunity has opened to join the Leicester and Leicestershire Place Marketing Team. This role operates under a regional remit, leading initiatives aimed at driving the Leicestershire tourism offer. This strategic role is based within a small team where you will be responsible for working with a range of partners to coordinate activities and campaigns that deliver growth in the visitor economy and raise the profile of Leicester and Leicestershire as a first-class tourism destination.
The primary objective of the role is to bring together partners to coordinate and review the successful delivery of the Tourism Growth Plan – a regional strategy aimed at delivering jobs, growth, and raising awareness of Leicestershire as an internationally renowned tourism destination. A key element of the role involves regularly convening the Local Visitor Economy Partnership (LVEP) Board, made up of public and private sector partners who help guide and shape activities.
We are looking for someone with a passion for tourism who can lead the Tourism Growth Plan by:
- Enthusing tourism sector businesses and encouraging them to support initiatives both financially and in kind.
- Gaining support from partners and area ambassadors, leading a partnership approach to place marketing.
- Acting as the key contact, connecting stakeholders – including local communities (People), physical locations (Place) and private companies (Business) – to support the delivery of strategic tourism objectives.
About You
To apply for this post, as a minimum you must have the following qualification, skills and experience:
- Educated to degree level (or equivalent level) or possess equivalent experience and proven capability in a relevant subject.
- Experience leading projects involving multiple partners, including programme and project budget management.
- Experience in stakeholder engagement and collaboration, successfully acting as the central relationship manager for key initiatives.
- Requires the ability to lead or support teams composed of both internal staff including elected members and external organisational partners.
- Knowledge of tourism, marketing and business growth.
- Outstanding communication and presentation skills, capable of preparing and delivering information effectively to the Council’s most senior decision-makers and key external partners.
- Excellent interpersonal skills and the ability to identify and maximise new opportunities, including doing things differently, better and more cost effectively, through negotiation and influencing skills.
- Self-motivated and able to work with minimum supervision, with a creative, problem-solving and solution-focused approach.
- Organised, with a demonstrable ability to manage and prioritise workloads to deal with competing demands.
- Must be capable of making independent, well-informed decisions within your area of responsibility, ensuring that any issues outside those limits are appropriately escalated.
You must also understand, and have a commitment to, equal opportunities, and the ability to apply this to all situations. In addition, we also expect you to share our commitment to our values and will ask you to evidence when you have demonstrated them as part of the selection process.
Contact Information
Sarah Rudkin – Economic Growth Team Leader at Leicestershire County Council
Mike Denby – Director for Inward and Investment and Place Leicester City Council
How to Apply
Leicestershire County Council is an inclusive organisation which is on a journey to embed and celebrate equality, diversity and inclusion at every level. We warmly welcome and encourage applications from people of all backgrounds, as having a diverse workforce with different perspectives and ideas is fundamental to our values and enriches the services we offer our communities. We particularly welcome applicants from Ethnically Diverse and LGBTQ Plus communities and people with disabilities to create a balanced workforce and one that reflects the communities we serve. Applicants with a disability who meet the criteria listed in the ‘About You’ section above will be offered an interview under the Disability Confident Employer Scheme.
To apply for this job, please click on ‘Apply Now’. You will need to upload a supporting statement and a CV as part of your application which explains how you meet the criteria listed in the ‘About You’ section above. For more information, see the How to Apply section on our career site.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
If you have any technical issues when trying to apply for this post, please contact our Employee Service Centre.
By applying for this post, you agree to our Terms and Conditions.
About Leicestershire County Council
Leicestershire County Council is a Stonewall Top 100, Disability Confident, Menopause Friendly, Mindful Employer, and Forces Friendly organisation. In August 2021, we also signed up to the Race at Work Charter. We are strongly committed to promoting equality and opportunity, championing employee wellbeing and investing in staff training and development. Our aim is to work with communities and partners to deliver public services that make Leicestershire the best possible place to live and work for everyone. Our employees play a key role in supporting this goal and helping us deliver the vital services we provide to the people of Leicestershire.
Strategic Tourism Manager (Economic Growth) in England employer: Nottingham City Council, Leicestershire County Council, East Midlands Group
Contact Detail:
Nottingham City Council, Leicestershire County Council, East Midlands Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Tourism Manager (Economic Growth) in England
✨Network Like a Pro
Get out there and connect with people in the tourism sector! Attend local events, join online forums, and don’t be shy about reaching out to potential partners. Building relationships can open doors that a CV just can’t.
✨Show Your Passion
When you get the chance to chat with someone about the role, let your enthusiasm for tourism shine through! Share your ideas on how to promote Leicester and Leicestershire, and show them you’re ready to hit the ground running.
✨Prepare for the Interview
Do your homework on Leicestershire’s tourism scene and the council’s initiatives. Be ready to discuss how your experience aligns with their goals. Practise common interview questions and think of examples that showcase your skills in stakeholder engagement.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to the growth of the region.
We think you need these skills to ace Strategic Tourism Manager (Economic Growth) in England
Some tips for your application 🫡
Show Your Passion for Tourism: Make sure to highlight your enthusiasm for tourism in your application. We want to see how your passion aligns with our mission to promote Leicester and Leicestershire as a top-notch destination.
Tailor Your Supporting Statement: When writing your supporting statement, be specific about how your experience meets the criteria listed in the job description. We love seeing clear connections between your skills and what we’re looking for!
Be Clear and Concise: Keep your CV and supporting statement clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and experiences at a glance.
Apply Early!: Don’t wait until the last minute to submit your application. We might close the vacancy early if we get enough applications, so get yours in through our website as soon as you can!
How to prepare for a job interview at Nottingham City Council, Leicestershire County Council, East Midlands Group
✨Know Your Tourism Stuff
Make sure you brush up on the latest trends in tourism, especially in Leicester and Leicestershire. Familiarise yourself with the Tourism Growth Plan and be ready to discuss how you can contribute to its success.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully engaged with multiple partners in previous roles. Highlight your experience in managing relationships and how you can bring together different stakeholders to achieve common goals.
✨Communicate Clearly and Confidently
Practice your communication skills, as you'll need to present ideas effectively to senior decision-makers. Think about how you can convey complex information simply and persuasively during the interview.
✨Demonstrate Your Problem-Solving Ability
Be ready to share specific instances where you've tackled challenges creatively. The role requires a solution-focused approach, so think of examples that showcase your ability to think outside the box and deliver results.
