At a Glance
- Tasks: Lead global CRM strategy and design lifecycle programmes to boost revenue and customer retention.
- Company: Exciting tech company focused on design and human creativity, backed by top investors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: In-office role in London with a collaborative culture and excellent career prospects.
- Why this job: Join a fast-paced team and shape the future of customer relationships in tech.
- Qualifications: 5+ years in CRM, strong data skills, and a knack for creative content.
The predicted salary is between 60000 - 80000 € per year.
About Nothing
Nothing exists to make tech feel exciting again. We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something. Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About the Team
DTC at Nothing is where the brand meets the bottom line. We run direct commerce globally, owning the customer relationship from first click to repeat purchase. CRM has grown fast: a strong subscriber base, an engaged audience, and a channel ready for its next chapter. That chapter is commercial. Revenue, retention, and lifetime value at the centre. A lifecycle programme built from scratch. And a content strategy worthy of the brand.
What You'll Do
- Set the global CRM strategy with revenue, retention, and LTV as the headline metrics; email runs as a commercial channel first.
- Design the lifecycle programme end-to-end: onboarding, post-purchase, cross-sell, repeat purchase, win-back, and dormant reactivation.
- Build the editorial backbone: a content calendar where every send has clear commercial or relationship intent, aligned to brand and product narrative.
- Run a structured test-and-learn programme with proper hypotheses, holdouts, and rigorous measurement.
- Build the reporting infrastructure from the ground up and translate results into clear next actions.
- Partner with Marketing, Creative, Product, and Retail to align around customer experience and trade priorities.
- Hire, coach, and develop the CRM team as it scales through 2026 and 2027.
What We're Looking For
- Five or more years building and running CRM programmes at scale; consumer tech, DTC, or a high-growth product-led business is the sweet spot.
- Comfortable in the data yourself: you build reports, interrogate numbers, and turn findings into decisions.
- Commercial fluency: you think in revenue, AOV, repeat rate, and contribution margin; opens and clicks are diagnostics, not the scorecard.
- Platform-agnostic across modern ESPs, CRM tools, and ecommerce platforms; experience with Bird is a plus, not a requirement.
- Editorial and design judgement: you know what good copy reads like, what strong design looks like, and you're hands-on in the platform.
- You've worked somewhere the playbook didn't exist yet and you built it; you make decisions with incomplete information and bring structure where there isn't any.
- A bias for shipping: you'd rather get something live and iterate than wait for a perfect brief.
How We Work
We build better tech by moving fast. That speed demands direct collaboration and shared creative energy and we believe the best work happens when we're together.
Location: London (Kings Cross & Farringdon offices)
Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we're all in the same room.
Commute: We ask that you live within a 60-minute commute of your home office location.
Senior CRM Manager in London employer: Nothing
At Nothing, we pride ourselves on being an innovative employer that champions creativity and collaboration in the heart of London. Our vibrant work culture fosters personal growth and professional development, with opportunities to shape the future of technology while working alongside passionate individuals. With a focus on meaningful engagement and a commitment to building a diverse team, we offer a unique environment where your contributions directly impact our global success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Nothing or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or examples of your CRM strategies, bring them along to interviews. It’s all about demonstrating how you can drive revenue and retention, just like they want.
✨Tip Number 3
Be ready to discuss data! Brush up on your analytics skills because they’re looking for someone who can turn numbers into actionable insights. Show them you can make data-driven decisions that align with their commercial goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Nothing team. Let’s get you in there!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Show Your Passion for Tech:When you're writing your application, let your enthusiasm for technology shine through. We want to see how you connect with our mission of making tech exciting again, so share your thoughts on what that means to you!
Be Data-Driven:Since we're all about metrics, make sure to highlight your experience with data in your application. Talk about how you've used numbers to drive decisions and improve CRM strategies in the past – we love a good success story backed by data!
Tailor Your Content:Just like we focus on creating content with intent, your application should reflect that too. Customise your CV and cover letter to align with our brand and the specific role, showing us that you understand our vision and can contribute to it.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Nothing
✨Know Your Numbers
As a Senior CRM Manager, you'll need to be comfortable with data. Brush up on key metrics like revenue, retention, and lifetime value. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Creativity
Nothing values design and creativity, so come prepared with examples of how you've built engaging lifecycle programmes. Think about how you can demonstrate your editorial judgement and design sense during the interview.
✨Be Ready to Build
They’re looking for someone who can create from scratch. Prepare to talk about times when you've developed CRM strategies or programmes without a playbook. Highlight your ability to make decisions with incomplete information and how you structured those initiatives.
✨Collaborate and Communicate
Since this role involves partnering with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you align customer experience with trade priorities and how you foster teamwork.
