At a Glance
- Tasks: Lead the go-to-market strategy for innovative software and services.
- Company: Exciting tech company focused on design and human creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced, collaborative culture in London with a focus on innovation.
- Why this job: Shape the future of tech by driving commercial success in a creative space.
- Qualifications: Experience in SaaS pricing and packaging, strategic thinking, and user empathy.
The predicted salary is between 70000 - 90000 € per year.
About Nothing
Nothing exists to make tech feel exciting again. We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something. Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
The Role
Nothing has built a world-class hardware brand. Now, we are expanding our ecosystem by building high-margin software and services. Our engineering and product teams are incredible at building functional, beautiful features. Your job is to figure out how to sell them. We are looking for a senior Go-To-Market leader to act as the commercial brain for our new software ventures. You will not be managing a massive sales team; instead, you will own the pricing, packaging, and commercial strategy from the ground up. Your core mandate is to look at the features our teams are building, identify the exact Prosumer or SMB user who will pay for them, and design the commercial architecture to make it happen.
What You’ll Do
- Own Pricing & Packaging: Architect the pricing tiers (e.g., Free, Pro, Teams) for pure SaaS and software accompanying our hardware. Decide exactly which features are given away for free to drive growth, and which are gated behind a paywall to drive Annual Recurring Revenue (ARR).
- Define the Buyer: Translate cool product features into tangible ROI. Identify and segment our target audiences within the Prosumer and SMB markets, understanding exactly what drives their willingness to pay.
- Guide Product Value: Work upstream with Product Managers to ensure we aren’t just building a "feature factory." Help identify and prioritise the core features that will actually drive subscription revenue and daily engagement.
- Establish Revenue Operations: Design and implement the early commercial infrastructure, from setting up billing logic (e.g., Stripe) to defining how we measure Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
What We’re Looking For
- Experienced in SaaS Packaging: You have a proven track record of designing pricing and packaging models for software products. You have successfully done this at other scale-ups, ideally transitioning a product from freemium/consumer to a paid Prosumer or SMB model.
- Strategic Thinker, Tactical Executor: You are senior in your quality of thinking. You can present a complex pricing strategy to the CEO on Monday, and jump into the billing software to adjust a paywall trigger on Tuesday.
- Deep User Empathy: You know how to conduct (or leverage) user research to find the intersection between what users love and what buyers will actually pay for.
- Highly Analytical: You make commercial decisions based on data, cohort analysis, and market willingness-to-pay, not just gut feeling.
- Urgent & Autonomous: You are comfortable working with ambiguity and moving fast to meet hard deadlines (like aligning software launches with our major hardware keynotes).
How We Work
We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together. Location: London (Kings Cross & Farringdon offices). Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room.
Product GTM Lead in London employer: Nothing
At Nothing, we are redefining the tech landscape by placing design and human creativity at the forefront of our innovations. As a Product GTM Lead in our vibrant London offices, you will thrive in a dynamic work culture that values collaboration and rapid execution, while enjoying opportunities for personal and professional growth within a fast-paced scale-up environment. With a focus on meaningful contributions and a commitment to making technology exciting again, Nothing offers a unique chance to be part of a global challenger backed by industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Product GTM Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can add value to a company like Nothing, especially in areas like pricing and packaging strategies.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Understand what makes Nothing tick and be ready to discuss how your experience aligns with their mission of making tech feel exciting again. Tailor your answers to show you’re not just a fit for the role, but for the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Nothing family. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Product GTM Lead in London
Some tips for your application 🫡
Show Your Passion for Tech:When you're writing your application, let your enthusiasm for technology shine through! We want to see how excited you are about making tech feel exciting again, just like we do at Nothing.
Tailor Your Experience:Make sure to highlight your experience in SaaS packaging and pricing strategies. We’re looking for someone who can connect the dots between product features and user needs, so be specific about your past successes!
Be Data-Driven:We love numbers! In your application, mention how you've used data to make commercial decisions in the past. Show us that you can back up your strategies with solid analytics, not just gut feelings.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Nothing
✨Know Your Numbers
Before the interview, brush up on key metrics related to SaaS pricing and packaging. Be ready to discuss how you would approach setting pricing tiers and what data you'd use to back your decisions. This shows you’re not just a thinker but also a doer who can translate numbers into strategy.
✨Understand the User
Dive deep into user research methods. Be prepared to talk about how you would identify the Prosumer and SMB segments and what drives their purchasing decisions. Showing that you can empathise with users will highlight your ability to create value-driven strategies.
✨Showcase Your Strategic Mindset
Think of examples from your past where you’ve successfully transitioned a product from freemium to paid models. Be ready to explain your thought process and the tactical steps you took. This will demonstrate your strategic thinking and execution skills, which are crucial for this role.
✨Be Ready to Collaborate
Since Nothing values collaboration, come prepared with examples of how you've worked closely with product teams in the past. Discuss how you’ve influenced product features based on market needs and user feedback. This will show you’re a team player who thrives in a fast-paced environment.
