At a Glance
- Tasks: Lead growth marketing for innovative software products and shape revenue strategies.
- Company: Exciting tech company focused on design and human creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Join a fast-paced team and make a real impact in the tech industry.
- Qualifications: Experience in growth marketing and launching consumer subscription products.
The predicted salary is between 60000 - 80000 £ per year.
About Nothing
Nothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do.
From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years.
Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (i Pod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About the team
Nothing makes hardware people actually care about and millions of them do.
The next chapter is software: paid products in AI productivity, a category full of well-funded incumbents moving fast.
A great product alone won't win it.
Someone has to find the people who'll pay, and build the engine that grows revenue from there.
This is a role for someone who wants to shape how growth works for our new products.
You'd be joining as the biggest decisions are still being made: how we position paid software from a brand built on hardware, which motions turn one of the strongest communities in consumer tech into subscribers, and how we launch against established players on dates that ride alongside our keynotes.
You'll have a seat at the table for all of it, co-authoring the strategy with senior leadership and then building it with your own hands.
This is a role for someone who wants to shape how growth works for our new products. If that pulls at you rather than worries you, keep reading.
What you'll do
- Own the go-to-market for our new software products end to end, including positioning, messaging, channels, and sequencing, and own the revenue number that results.
- Design the motions that turn millions of engaged hardware users into software revenue, working closely with our brand and marketing teams.
- Build the growth engine hands-on: lifecycle and CRM, product-led loops, content, community, and paid where it earns its CAC.
- Define who we're for: identify and segment our target prosumers, learn what they'll pay for and why they'd switch, and feed that signal back to your Product Manager partner so positioning and product evolve together.
- Own growth analytics: define the funnel, make channel and spend decisions from CAC and LTV data rather than instinct
- Shape the playbook: the metrics, stack and operating rhythm you help define will outlive any single campaign and guide how we grow from here.
- Take on high-stakes GTM projects across Nothing's wider portfolio, and ship launches against keynote dates.
What we're looking for
- You've been the first before, first growth or marketing hire, or founding team, at a company that scaled.
You know the difference between building the machine and operating inside one.
- You've grown revenue for a consumer or prosumer subscription product: self-serve, individual buyers, freemium funnels.
- You've owned go-to-market for a product launch, not just run campaigns inside an established engine. You made the strategy calls and lived with the results.
- You've worked in a small team, building the stack with your own hands, and holding the work to a high bar.
Big-company experience is welcome when it comes paired with genuine 0→1 building.
- You're fluent in CAC, LTV, payback and cohort retention.
- You've created metrics, stacks, playbooks other people still use.
You've also taught organisations what growth marketing is, and worked well alongside established brand and marketing teams.
- You know what to prioritise and sequence. We'll want to hear what you deliberately chose not to do, and why it was the right call.
- How We Work
We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together.
Location
London (Kings Cross & Farringdon offices).
Working Pattern
This is a full-time, in-office role (5 days a week).
We move fast, and that means being physically present.
We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room.
Growth Marketing Lead in London employer: Nothing
At Nothing, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a US Ecommerce Trading Lead, you will benefit from our commitment to professional growth, with ample opportunities for skill development and collaboration in a vibrant environment located in either London or San Francisco. Join us to be part of a forward-thinking team that values creativity and drives meaningful impact in the consumer tech space.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nothing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nothing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nothing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nothing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nothing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nothing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nothing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nothing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nothing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nothing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
